Course Title: Establish and adjust the marketing mix
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5803C
Course Title: Establish and adjust the marketing mix
School: 650T TAFE Business
Campus: City Campus
Program: C5178 - Diploma of Accounting
Course Contact : Joe Rosagrata
Course Contact Phone: +61 3 9925-5476
Course Contact Email:joe.rosagrata@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Greg Cameron
Email: gregory.cameron@rmit.edu.au
PH: 9925 1429
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
NIL
Course Description
This unit describes the performance outcomes, skills and knowledge required to determine the optimum marketing mix for a business through analysis of inter related marketing components. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
If you are undertaking this course in Melbourne from semester 2, 2012 onwards your teacher will advise you if you require access to a computer for the course. It is recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus outside class times.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG502B Establish and adjust the marketing mix |
Element: |
1. Evaluate each component of the marketing mix |
Performance Criteria: |
1.1 Identify key characteristics of products or services and estimate their significance to the market |
Element: |
2. Determine marketing mix for specific markets |
Performance Criteria: |
2.1. Identify and assess environmental factors for their impact on marketing mix |
Element: |
3. Monitor and adjust marketing mix |
Performance Criteria: |
3.1 Monitor marketing mix against marketing performance and isolate components for testing |
Learning Outcomes
Details of Learning Activities
This course is structured to provide students with the optimum learning experience. Students will complete individual assessment activities. These assessable activities will be provided through a combination of face to face teacher/student deliveries, workshops research. The concepts learned will be explored through the investigation of real world and simulated environments.
Teaching Schedule
2011 Weekly Schedule
Week 1 – 4th July Overview of Marketing Ch 01
Week 2 – 11th July The external marketing environment Ch 02
Week 3 – 18th July Decision support systems and marketing research Ch 06
Week 4 – 25th July Consumer decision making Ch 3
Week 5 –1st Aug Workshop Major Assignment Part A - Appointments required for student consultation
Week 6 – 8th Aug Segmenting and targeting markets (incl. positioning) Ch 5
Week 7 – 15st Aug Product concepts Ch 07 & 8
Week 8 – 22nd Aug Mid Semester Class Test
Major assign. – Part A due 26th. August 5 p.m.
Week 9 – 5th Sep Pricing concepts Ch 12
Week 10 – 12th Sep Place (Marketing channels and supply chain management)
Week 11 – 19th Sep Integrated Marketing Communications Ch 10
Week 12 – 26th Sep Promotions Mix Ch 11
Week 13 – 3rd Oct Workshop Major Assignment Part B - Appointments required for student consultation
Week 14 – 10th Oct Marketing Strategy Ch 14
Week 15 – 17th Oct Mid Semester Class Test
Week 16 – 24th Oct Workshop
Major Assignment Part B - Due Friday 28th. October 5 p.m.
Learning Resources
Prescribed Texts
Lamb, Hair, McDaniel, Gardiner (2009/2010): Asia Pacific Edition, Cengage MKTG |
References
Other Resources
NIL
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical tests, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
Assessment: Method:
Assessment 1
Major Assignment (in two parts, each worth 30%)
60%
Assessment 2
Mid semester Test - 20%
Assessment 3
End of semester Test - 20%
Assessment Matrix
Element Assessment 1 Assessment 2 Assessment 3
(1) Evaluate each component of the marketing mix Y Y
(2) Determine marketing mix for specific markets Y Y Y
(3) Monitor and adjust marketing mix Y Y
Course Overview: Access Course Overview