Course Title: Produce Writings - Corporate Writing

Part A: Course Overview

Program: C5181

Course Title: Produce Writings - Corporate Writing

Portfolio: DSC

Nominal Hours: 110.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
COMM5318	City Campus	TAFE	345T Media and Communication	Face-to-Face

Course Contact: Professional Writing and Editing Administration

Course Contact Phone: Brendan Lee 9925 4368

Course Contact Email: Brendan.lee@rmit.edu.au

Course Description

  Refine Writing and Editing Techniques, Corporate Writing, covers the knowledge and skills required to experiment with writing and editing techniques in order to write works that meet the needs of a range of audiences. You develop the craft of professional writing, focusing on business and public relations forms while studying the principles of clear writing and plain English, and the essentials of shaping messages for specific audiences and purposes. This close language work is then applied to business writing, in particular emails, letters, memos, formal reports and business cases. You also learn the techniques of persuasive writing and apply this to speechwriting and copywriting. Copywriting forms you explore include print ads, brochures, newsletters, direct mail, media releases, websites and social media. You learn how writing for the screen differs from print, how writing for the ear differs from the eye, and how layout, typography and visuals can enhance the written message.

Pre-requisite Courses and Assumed Knowledge and Capabilities

At RMIT Refine Writing and Editing – Corporate Writing is delivered and assessed along with the following competencies.
•CUVCOR04A - Originate concept for own work and conduct critical discourse
•CUVCOR13A - Research and critically analyse history and theory to inform artistic practice
•CUECOR01B - Manage own work and learning
•CUSADM03A - Manage a project
•CUVDES05A - Interpret and respond to a brief

National Competency Codes and Titles

National Element Code & Title:	VBP552 Produce Writings - Corporate Writing
Elements:	1. Analyse the purpose of the writing task
	2. Investigate the scope of the writing task
	3. Plan the writing task
	4. Create the writing task
	5. Realise the writing task

Learning Outcomes

By the end of the course, you should be able to:
•understand the communication process and identify barriers to communication
•build a resource bank of writing samples
•critique informative and persuasive writing pieces, including speeches
•interrogate a brief, outline the scope of a task and create a plan and schedule
•research a topic and reference source material using conventional citation styles
•select and sequence information to suit the audience, purpose and form
•write in plain English and the active voice
•apply specific writing techniques to suit the task, such as hedge words and the passive voice
•write in a range of business and public relations forms
•edit and proofread your work to an expected standard
•communicate information effectively via tables, graphs and visuals
•produce documents where the layout and design supports the communication
•work collaboratively with others on a group project.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through writing tasks, assignments, a group project, and participation in class activities and workshopping.