Course Title: Refine writing and editing techniques - Desktop Publishing

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: COMM5406

Course Title: Refine writing and editing techniques - Desktop Publishing

School: 345T Media and Communication

Campus: City Campus

Program: C5181 - Diploma of Professional Writing and Editing

Course Contact : Professional Writing and Editing Administration

Course Contact Phone: +61 3 9925 4368

Course Contact Email:brendan.lee@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Mr Arthur Clover
Phone: 03 9925 4269
Email: a.clover@rmit.edu.au

Nominal Hours: 85

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

At RMIT Refine Writing and Editing – DTP is delivered and assessed along with the following competencies.

  • CUVCOR04A - Originate concept for own work and conduct critical discourse
  • CUVCOR13A - Research and critically analyse history and theory to inform artistic practice
  • CUECOR01B - Manage own work and learning
  • CUSADM03A - Manage a project
  • CUVDES05A - Interpret and respond to a brief
  • CUSRAD02A - Conduct Research

Through the development of these competencies, you gain the skills needed to manage your work and learning while responding to a range of project briefs. You research the work of other writers and publishers and apply your findings to your own project through the development of a concept into a written work or a publishing project.

Course Description

This unit covers the knowledge and skills required to research and experiment with writing and editing techniques for different media. It develops the skills required use industry standard software to desktop-publish text and images to a professional standard.                   


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VBP553 Refine writing and editing techniques - Desktop Publishing

Element:

1. Inform work through experimentation with writing techniques and media   

Performance Criteria:

.

Element:

2. Develop and refine conceptual vision for writings

Performance Criteria:

.

Element:

3. Determine and organise resource requirements for work

Performance Criteria:

.

Element:

4. Plan the writing

Performance Criteria:

.

Element:

5.  Realise writings                              

Performance Criteria:

.


Learning Outcomes


On successful completion of this unit course, you will be able to manipulate text and images to create a range of documents


Details of Learning Activities

In this course you learn through:
In-class activities:
• lab-based lectures
• teacher directed group activities/projects
• peer teaching and class presentations
• group discussion
• class exercises to review discussions/lectures
• workshopping of students’ own projects


Out-of-class activities:
• independent project work
• online and other research
• independent study


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Week StartingClass Content                                                                  
Assessment             Competencies and Elements          
SEMESTER 1  
Week 1
7/02/11
Introduction to the course.
Explanation of the course content and assessments
• Managing your time and your project
• How to create a new File
• Contextualising today’s practice
• Responding to the brief - beginning your research of the possibiities


Working with Adobe Bridge :
• Create, Moving, Transform, Scale, Fills, Frames Text boxes
• Create, Input text, drop in text from Word, Angle, Backgrounds,
• Choosing a font,
• Text select tool

Working with Illustrator :
Creating a series of specific dedicated graphic data base folders from one large ad hoc multi imaged folder

Assessment Item 1
Adobe Bridge/Photoshop (IOM) assessment
CUECOR04A - Develop personal time management skills
CUVDES05A Interpret a brief
VBP 553  - Develop and refine conceptual vision for writings
CUECOR1B - Personal time management skills
CUSRAD02A-Clarify and confirm purpose of research
CUVCOR13A Research history and theory
CUSADM03A Determine scope of projects


 
Week 2
14/02/11
Discussion of Assessment Item 2 - Magazine concept and ideas

• Discussion of examples
• Timeline for project
• Setting up a page
• Document size, Portrait / Landscape, Guides

• Image Boxes. Text Boxes
• Master Pages (multiple)
• Linking text
• Text Linking
• Linework, Returns Cut, Copy and Paste


Working with Illustrator :
Illustrator tool palette, Page Setup, Page Tiling, Navigation View File as Preview or Artwork
 CUECOR04A - Develop personal time management skills
CUVDES05A Interpret a brief
VBP 553 - Develop and refine conceptual vision for writings
CUECOR1B - Personal time management skills
CUSRAD02A-Clarify and confirm purpose of research
CUVCOR13A Research history and theory
CUSADM03A Determine scope of projects
Week 3
21/02/11
Working with Illustrator :
• General Printing Theory
• Using graphic options

• Linking Text Boxes Add a single & multiple pages to the layout
• Printing Dialogue Box

Assessment Item 2 (cont)
 Short presentation – to class (all students magazine) data showVBP553 - Inform work through experimentation with writing techniques and media
CUVCOR04A - Generate concept
CUECOR01B
Manage own learning
CUVDES05A
Interpret and respond to a brief
CUECOR1B - Receive and act constructively on personal feedback
 
Week 4
28/02/11
Working with InDESIGN and ADOBE BRIDGE :
Magazine publication

Working with Illustrator
Exercise (1)

Assessment Item 2 (cont)

 VBP553 - Develop and refine conceptual vision for writings
/  Plan the writing
 
Week 5
7/3/11
 Introduction to Assessment item 3
A3 publication - QUEENSCLIFFE HERALD

Developing your concept
- Planning the text, and graphic layout for A3
- Writing the articles
- Timeline for project

Working with Illustrator
Exercise (2)

• CMYK, RGB
• Columns
• Tracking, Kerning etc, Tabs
• Distorted text and graphics.
• Style Sheets
• Single Master page
• Multiple Master page
 CUSRAD02A - Identify and access sources of information / Analyse research findings
VBP553 - Develop and refine conceptual vision for writings
/  Plan the writing
CUVCOR13A - 1. Research history and theory
 
Week 6
14/03/11
Assessment item 3 (cont)
Finalizing your project to PDF

Working with Illustrator
Exercise (3)


 Short presentation – to class (all students) data showCUSADMO3A
Review project against plan
CUVDES05A Complete the production of the work
VBP553 - Realise writings
CUVCOR04A - Conduct critical discourse
CUECOR01B - Receive and act constructively on personal feedback
 
Week 7
21/03/11
Commencement of DTP 2 Major project. Corporate image package. - with logo

Working with Illustrator
Exercise (4)
Traditional corporate package – comprising
• Letterhead
• Invoice / Statement
• Fax Sheet
• Business Card
• Printed promotional device (leaflet)
• Production Diary

Working with Illustrator
Exercise (5)
Design elements for Corporate package.

• Scanner types
• Greyscale, Colour
• Save as TIFF
• Save as EPS
• Positional scans
• Looking at the various uses of the corporate image components.

Evaluation and selection of a concept from your research

 CUSADM03A - Determine scope of Projects / Develop a plan for the limited project
VBP553 Determine and organise resource requirements for work
VBP 553
Develop and refine design concept
CUVCOR04A – Generate conceptCUVDES05A - Interpret the brief
CUECOR01B - Receive and act constructively on personal feedback
 
Week 8
28/03/11
Looking at the various uses of the corporate image components and how far your budget will stretch. Choosing the right program for the production of your design elements

Working with Illustrator:
External research into corporate designs that are established and successful.

  CUVCOR04A
Adjust and refine concept
CUECOR01B - Receive and act constructively on personal feedback
VBP553 - Develop and refine conceptual vision
CUSADM03A - Administer and monitor project
Week 9
04/04/11
7Major Assessment item (cont)

Working with Illustrator
Exercise (6)
Importing files into Illustrator
Exporting files into InDesign

External research into corporate designs that are established and successful
VBP 553 Inform work through experimentation with writing techniques and media
 VBP 553 Inform work through experimentation with writing techniques and media 
Week 10
11/04/11
 Major Assessment item (cont)

Working with Illustrator
Exercise (7)

Completion of Corporate logo
 CUSADM03A
Manage a project
CUECOR01B - Receive and act constructively on personal feedback
 
Week 11
18/04/11
Major Assessment item (cont)

Completion of Corporate logo

  CUVCOR13A
Research and critically analyse history and theory to inform practice
CUSADMO3A
Review project against plan
CUECOR01B - Receive and act constructively on personal feedback
 Mid Semester Break: 21/04/11 – 27/04/11  
Week 12
02/05/11
Major Assessment item (cont)

Completion of Corporate logo
  CUVCOR13A
Research and critically analyse history and theory to inform practice
CUSADMO3A
Review project against plan
Week 13 -15
09/05/11 to 23/05/11
Major Assessment item (cont)
Work on main assessment
Completion of Corporate logo.



  
Week 16
30/05/11
Initial introduction of DTP 2 (second semester).
Explanation of Major Assessment for Semester 2
 Final presentation of all work for assessment:
- Colour printouts of your Corporate publication, to PDF format.
- Production
Corporate packages in class as digital PDFs.
- Colour, hard copy folio of your Corporate packages.

Proposals for Semester 2 major assessment due.
CUSADMO3A
Review project against plan
CUECOR01B Manage own work and learning
CUVDES05A Complete the production of the work
 
Week 17Assessment Week - No Classes
  
 Semester break Monday 20 June to Friday 1 July  
SEMESTER 2  
 Week 1
4 July
 INTRODUCTION OF THE MAJOR ASSESSMENT ITEM
• Preparation of Production Diary
• Plan the production of the work
• What are your influences?
• Determine and organise resource requirements for work

Working with Illustrator
Exercise (1)
Hand draw your layout and designs before commencing work on the computer

 VBP 553 Develop and refine conceptual vision for writings / Determine and organise resource requirements for work
CUSADM03A - Determine scope of projects /
Develop a plan for the limited project or section of the larger project
CUVDES05A - Liaise with others over the brief
CUECOR01B - Personal time management skills
CUSRAD02A - Clarify and confirm purpose of research
 
 Week 2
11 July
COMMENCEMENT OF MAJOR ASSESSMENT ITEM
Imposition - its use and structure

Working with Illustrator
Exercise (2)

Short presentation on the imposition process
Double page spread
Single page spread

VBP 553 Develop and refine conceptual vision for writings
CUECOR01B Receive and act constructively on personal feedback
CUVDES05A
Plan the production of the work
 Week 3
18 July
Major assessment item (cont.)

Enhancement of existing logo

Colorization of illustrator vector image/or
Enhancement of existing logo
 
  Illustrator Assessment due
 CUVDES05A
Interpret and respond to a brief
CUSADM03A
Manage a project
EMPL 5400C
Manage own work and learning
VBP553 - Develop and refine conceptual vision
CUVCOR13A - Link research to artistic practice
 Week 4
25 July
 Major assessment item (cont.)

File Management
Artwork, Copy links, Illustration Links, and fonts

GUEST SPEAKER – TBA
(FONTS and TYPOGRAPHY
PAST PRESENT and FUTURE)

 CUVCOR04A Conduct critical discourse
CUVCOR13A Research history and theory
CUVCOR13A Update and maintain knowledge of trends within own area of artistic practice
CUSRAD02A Identify and access sources of information
 
 Week 5
1 Aug
 Major assessment item (cont.)

Colour Management
Colour control across, Illustrator, In Design and Photoshop

Working with Illustrator
Exercise (3)

 CUVCOR13A Update and maintain knowledge of trends within own area of artistic practice
CUSRAD02A Identify and access sources of information
VBP553 - Develop and refine conceptual vision
 
 Week 6
8 Aug
Major assessment item (cont.)


Acrobat - the ultimate Manager
Preparing individual and multiple PDF Files

Working with Illustrator
Exercise (4)

 CUSRAD02A
Conduct research
EMPL 5400C
Manage own work and learning
VBP553 - Plan the writing
 
 Week 7
15 Aug
 Major assessment item (cont.)

Review of your progress
Presentation in the lab of your production and development

Working with Illustrator
Exercise (5)

 CUVCOR13A
Link research toartistic practice
CUVCOR04A - Conduct critical discourse
EMPL 5400C
Manage own work and learning
CUECOR01B - Receive and act constructively on personal feedback
 CUSADM03A - Administer and monitor project
Wk 8
22 Aug
 Major assessment item (cont.)

Visit to an offset printer -
A visit by both groups will be organized to a city traditional offset printer
 CUVCOR13A Research and critically analyse history and theory to inform practice
CUVCOR13A Update and maintain knowledge of trends within own area of artistic practice
CUSRAD02A Identify and access sources of information
 CUSADM03A - Administer and monitor project
 Week 9
29 Aug
 Major assessment item (cont.)


Visit to an digital printer
A visit by both groups will be organized to a city traditional offset printer

Keep both visual and written reports on process of research in your production diary for final presentation A visit by both groups will be organized to a digital printer

Any problems with your major assessment project to be addressed
 CUVCOR13A Research and critically analyse history and theory to inform practice
CUVCOR13A Update and maintain knowledge of trends within own area of artistic practice
CUSRAD02A Identify and access sources of information
 CUSADM03A - Administer and monitor project
 Week 10 - 11
5 - 12 Sep
Major assessment item (cont.)

Completion of publication logo/or colourization of b/w vector image or b/w created sketch in Illustrator
 
 CUVDES05A Complete the production of the work.

CUECOR01B - Receive and act constructively on personal feedback
 CUSADM03A - Administer and monitor project
 Week 12
19 Sep
Major assessment item (cont.)

Working with Illustrator
Exercise (6)
 
 Logo assessment dueCUVDES05A Complete the production of the work.

VBP553 - Realise writings
 CUSADM03A - Administer and monitor project
  Mid Semester Break: 26/09/11 – 07/10/11  
 Week 13 -14
10 Oct
Major assessment item (cont.)

Review of your progress
Student self directed learning
Individual consultations

 
 CUVDES05A Complete the production of the work
CUSADM03A Review project against plan
CUVCOR04A - Conduct critical discourse
CUECOR01B - Receive and act constructively on personal feedback
VBP553 - Realise writings
 CUSADM03A - Administer and monitor project
 Week 15 -16
17 - 31 Oct
 Major assessment item (cont.)
Review of your progress

Presentation in the lab of your final production’s development Colour printouts of your publication
Production Diary
Illustrator and Photoshop tasks
Presentation in the lab of your production and development –

Show and Tell


 Student presentation via the data show. All work reviewed to be submitted in PDF format


Week 16, students should submit as a colour or black and white hard copy folio, evidence of their Major Assessment publications. After marking the individual production folios will be returned to the student.
CUVDES05A Complete the production of the work
CUSADM03A Review project against plan
VBP 552
Realise Writings
CUECOR01B - Receive and act constructively on personal feedback
CUVCOR04A - Conduct critical discourse
CUSRAD02A Provide information in appropriate format
 
 Week 17Assessment Week - No classes   


Learning Resources

Prescribed Texts

Peach Pit Books on InDesign, Illustrator, Photoshop and Adobe Acrobat.


References



You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

Web-based material via electronic blackboard, weekly work sheets, and handouts are made available as required.

Students will require a USB flash drive on which to backup their work. A capacity of at least 2 GB is recommended.

In second semester, students will be required to take their major InDesign assessment item to a professional printing shop for colour printing at their own expense.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises designed to develop your skills in InDesign, Illustrator, Photoshop, Acrobat, and Adobe Bridge. You are also assessed through oral presentations and through the application of learned skills and insights to practical desktop publishing projects.


Assessment Tasks


To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Semester 1
1. Adobe Bridge/Photoshop (IOM) assessment - Due Week 1 (5%)


2. Magazine, 4 page Multi columned layout with manipulated graphics, layering, sizing and colouring manipulation - Due Week 3 (10%)


3. Reconstruction of the front page of the A3 “Queenscliff Herald” (10%)


4. Illustrator Exercises – Due as indicated on weekly breakdown (25%)


5. CORPORATE PACKAGE – DUE Week 16 (50%)


6. Production Diary - Due Week 16 (10%)

Semester 2
1. Illustrator Exercises - Due as indicated on weekly breakdown (20%)


2. Logo Development/or Colourization of b/w image or sketch in Illustrator due Week 12 (10%)


3. Major DTP 2 (second semester) assessment Item Due Week 16 (70%)
o Production Diary
o Text and Typography
o Cover balance
o Graphics
o Publication
o Design Composition & Balance
o Working to a Deadline

Grades used in this unit are as follows:


Grades used in this unit are as follows:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Feedback:
You will receive spoken and/or written feedback from your teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please refer to the course blackboard site for policy information on late submissions

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment on or by the due date, you will need to
apply for an extension.
Please refer to the following URL for extensions and special consideration: http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%
20Syers;SECTION=1;


Course Overview: Access Course Overview