Course Title: Analyse consumer behaviour for specific international markets
Part A: Course Overview
Program: C5196
Course Title: Analyse consumer behaviour for specific international markets
Portfolio: BUS
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5739C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Greg Cameron
Course Contact Phone: +61 3 99255464
Course Contact Email: greg.carmeron@rmit.edu.au
Course Description
This unit specifies the outcomes required to analyse consumer behaviour for specific international markets.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBINT502A Analyse consumer behaviour for specific international markets |
Elements: |
1.Confirm the target market |
2.Assess current level of consumer interest |
|
3.Recommend marketing strategies |
Learning Outcomes
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including technical requirements documentation, online and in class exercises, practical problem solving exercises (case studies), presentations and practical tests.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.