Course Title: Undertake business planning

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: BUSM6146C

Course Title: Undertake business planning

School: 345T Creative Media

Campus: City Campus

Program: C5198 - Diploma of Creative Industries

Course Contact : Natalie McKenna

Course Contact Phone: +61 3 9925 4671

Course Contact

Name and Contact Details of All Other Relevant Staff

Natalie McKenna

(03) 9925 4671

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the research and development of an integrated business plan for achieving business goals and objectives.  It is suitable for setting up or existing a micro and small businesses or a department in a larger organisation.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBSBM404A Undertake Business Planning


1. Identify elements of a business plan

Performance Criteria:

1.1 Components of a business plan relevant to a
business opportunity identified and reviewed
1.2 Purpose of the business plan is identified
1.3 Business goals and objectives are identified
and documented, as a basis for measuring
business performance


2. Develop a business plan

Performance Criteria:

2.1 The business plan demonstrates research into
customer needs, resources and legal
requirements especially occupational health
and safety, in accordance with business goals
and objectives
2.2 The financial plan identifies sources and
costs of finance to provide required liquidity
and profitability for the business
2.3 Marketing/promotion strategies identify
methods to promote the market exposure of
the business
2.4 Production/operations plan identifies
methods/means of production/operation to
conform with business goals and objectives
2.5 Staffing requirements, are identified as
required to effectively produce/deliver
2.6 Specialist services and sources of advice are
identified where required, and costed in
accordance with resources available


3. Develop strategies for minimising risks

Performance Criteria:

3.1 Specific interests and objectives of relevant
people are identified and their support of the
planned business direction is sought and

Learning Outcomes

Details of Learning Activities

  • Face to face delivery of lectures
  • Discuss and group communication in class
  • Excursion
  • Collecting, analysing and organising information
  • Planning and organising business activities
  • Research
  • Written Test
  • Presentation of Business Plan
  • Developing and Writing Business Plan

Teaching Schedule

WEEK                           TOPIC                                                                                                                                                                                                                                                                                                           ELEMENT
11.02.09      Course Overview of Assessments: Introduction to Business. Business goals and objectives identified.                                                                                                                                             1

18.02.09     Psychology of Business – Motivation, passion, barriers to success, goal setting.                                                                                                                                                                                       1, 2

25.02.09    The Australian Creative Industries: The Creative Small Business and the purpose of a business plan. The business idea.                                                                                                              3

04.03.09     Business and Legal Requirements. Business registration, partnership, Pty Ltd Company. Choosing the appropriate business structure.                                                                                 1, 2, 3

11.03.09    Assessment 1: Presentation ( 7 minutes) The components of a business plan – writing the  Executive Summary                                                                                                                            1, 2, 3,

18.03.09     Marketing your business, the marketing plan.    How to write and submit a press                                                                                                                                                                                         1, 2 release                                                                                                                                                                                                                                                                                                                                              


25.03.09    Business and Legal Requirements of a Creative Business. The use of Advisors, e.g. Accountants and Lawyers, Government Agencies, industry associations & consultants               1, 2, 3

01.04.09    Excursion – Business Victoria                                                                                                                                                                                                                                                                                      1, 2, 3

08.04.09    Writing the Business Plan – The Executive Summary & The SWOT Analysis                                                                                                                                                                                                  1, 2, 3

15.04.09    Business Planning – Establishment Costs
                    Obtaining an ABN and understanding the GST                                                                                                                                                                                                                                                          2, 3

22.04.09    Financial Planning - How to make money from your creative work                                                                                                                                                                                                                      1, 2, 3

29.04.09    Preparing the Financial Plan.                                                                                                                                                                                                                                                                                         1, 2, 3

06.05.09    Guest Lecture                                                                                                                                                                                                                                                                                                                    1, 2, 3

13.05.09   Assessment Week – Short Answer Test                                                                                                                                                                                                                                                                   1, 2, 3

20.05.09   In  class Presentation of your project - Assessment Week                                                                                                                                                                                                                                    1, 2, 3

27.05.09   Student/Teacher Consultation                                                                                                                                                                                                                                                                                     1, 2, 3

03.06.09 Student/Teacher Consultation                                                                                                                                                                                                                                                                                    1, 2, 3

10.06.09 In class Presentation of your Business Plan – Assessment Week                                                                                                                                                                                                                   1, 2, 3

17.06.09 In class Presentation of your Business Plan - Assessment Week                                                                                                                                                                                                                    1, 2, 3

24.06.09 In class Presentation of your Business Plan – Assessment Week                                                                                                                                                                                                                   1, 2, 3

Learning Resources

Prescribed Texts


Other Resources

Texts Recommended:

Victorian Business Centre Network Publication, Plan to Succeed, Showcasing Small Business, Victoria 2005

Show me the Money, Victorian Business Centre Network Publication, developed in collaboration with Gillian Walker, Director Price Walker Consulting Pty Ltd, 2002.

Simpson, Shane, 2002, Omnibus Press

Music Industry Management (the information and working documents you need to successfully manage band and solo careers, shows and tours and copyright) – Alan Gordon

Hema Wijewardena, 2002, “Amphibian Sounds—An Accounting Practice Set”, Amphibian Sounds—An Accounting Practice Set, Edition.1, McGraw-Hill Higher Education, Roseville, NSW.

Web Resources

Music Business Websites:

Overview of Assessment

This course assessment is based on a business plan which provides for finance, marketing and provision of products/services to facilitate the business goals and objectives

Assessment Tasks


There will be (4) four assessments in this course to be submitted on the following dates. 

Week 5      -     11.03.09      Weighting = 10%     Elements covered = 1, 2, 3 *


In class presentation (7 minutes) of your business idea. Explain your reason for choosing this business and justify its feasibility. Discuss which legal structure (e.g registered business, partnership or Pty Ltd Company) you have chosen and why. What are the disadvantages and advantages of your chosen business structure?

Week 12    -   29.04.09     Weighting = 25%      Elements covered = 1, 2, 3 *

Short Answer Test

This test will include terms and definitions used in Business Planning and the topics covered in class so far.


Week 14- 13.05.09      Weighting = 15%        Elements covered = 1, 2, 3 *

Present your business plan to the class.  You should use PowerPoint to enhance your presentation. You will be assessed on your presentation 15% and 50% for your written business plan. You should present your business idea and plan as if your were presenting to an investor or bank manager.

Week 15 -20..05.09    Weighting = 50% Elements covered = 1, 2, 3 *

Written Assignment – Business Plan

You will prepare and submit a written Business Plan covering all aspects of the business plan we have covered in class, e.g. the executive summary, marketing plan and financial plan.


1. Identify elements of a business plan
2. Develop a business plan
3. Develop strategies for minimising risks

All assingment  are to be submitted on the due date as outlined.  If you have illness or extenuating circumstances an extension can be negotiated.  If you have not negotiated an extension for the above work deductions will be made for each day work is not submitted.   10% per day will be deducted for non submission. 

Assessment Matrix

Course Overview: Access Course Overview