Course Title: Undertake business planning

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: BUSM6146C

Course Title: Undertake business planning

School: 345T Creative Media

Campus: City Campus

Program: C5198 - Diploma of Creative Industries

Course Contact : Natalie McKenna

Course Contact Phone: +61 3 9925 4671

Course Contact Email:natalie.mckenna@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Natalie McKenna

(03) 9925 4671

natalie.mckenna@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the research and development of an integrated business plan for achieving business goals and objectives.  It is suitable for setting up or existing a micro and small businesses or a department in a larger organisation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBSBM404A Undertake Business Planning

Element:

1. Identify elements of a business plan

Performance Criteria:

1.1 Components of a business plan relevant to a
business opportunity identified and reviewed
1.2 Purpose of the business plan is identified
1.3 Business goals and objectives are identified
and documented, as a basis for measuring
business performance

Element:

2. Develop a business plan

Performance Criteria:

2.1 The business plan demonstrates research into
customer needs, resources and legal
requirements especially occupational health
and safety, in accordance with business goals
and objectives
2.2 The financial plan identifies sources and
costs of finance to provide required liquidity
and profitability for the business
2.3 Marketing/promotion strategies identify
methods to promote the market exposure of
the business
2.4 Production/operations plan identifies
methods/means of production/operation to
conform with business goals and objectives
2.5 Staffing requirements, are identified as
required to effectively produce/deliver
products/services
2.6 Specialist services and sources of advice are
identified where required, and costed in
accordance with resources available

Element:

3. Develop strategies for minimising risks

Performance Criteria:

3.1 Specific interests and objectives of relevant
people are identified and their support of the
planned business direction is sought and
confirmed

Learning Outcomes



Details of Learning Activities

  • Face to face delivery of lectures
  • Discuss and group communication in class
  • Excursion
  • Collecting, analysing and organising information
  • Planning and organising business activities
  • Research
  • Written Test
  • Presentation of Business Plan
  • Developing and Writing Business Plan


Teaching Schedule

WEEK                           TOPIC                                                                                                                                                                                                                                                                                                           ELEMENT
WEEK 1
11.02.09      Course Overview of Assessments: Introduction to Business. Business goals and objectives identified.                                                                                                                                             1

WEEK 2
18.02.09     Psychology of Business – Motivation, passion, barriers to success, goal setting.                                                                                                                                                                                       1, 2

WEEK 3
25.02.09    The Australian Creative Industries: The Creative Small Business and the purpose of a business plan. The business idea.                                                                                                              3

WEEK 4
04.03.09     Business and Legal Requirements. Business registration, partnership, Pty Ltd Company. Choosing the appropriate business structure.                                                                                 1, 2, 3

WEEK 5
11.03.09    Assessment 1: Presentation ( 7 minutes) The components of a business plan – writing the  Executive Summary                                                                                                                            1, 2, 3,

WEEK 6 
18.03.09     Marketing your business, the marketing plan.    How to write and submit a press                                                                                                                                                                                         1, 2 release                                                                                                                                                                                                                                                                                                                                              

WEEK 7

25.03.09    Business and Legal Requirements of a Creative Business. The use of Advisors, e.g. Accountants and Lawyers, Government Agencies, industry associations & consultants               1, 2, 3

WEEK 8
01.04.09    Excursion – Business Victoria                                                                                                                                                                                                                                                                                      1, 2, 3


WEEK 9
08.04.09    Writing the Business Plan – The Executive Summary & The SWOT Analysis                                                                                                                                                                                                  1, 2, 3

WEEK 10
15.04.09    Business Planning – Establishment Costs
                    Obtaining an ABN and understanding the GST                                                                                                                                                                                                                                                          2, 3

WEEK 11
22.04.09    Financial Planning - How to make money from your creative work                                                                                                                                                                                                                      1, 2, 3

WEEK 12
29.04.09    Preparing the Financial Plan.                                                                                                                                                                                                                                                                                         1, 2, 3

WEEK 13
06.05.09    Guest Lecture                                                                                                                                                                                                                                                                                                                    1, 2, 3

WEEK 14
13.05.09   Assessment Week – Short Answer Test                                                                                                                                                                                                                                                                   1, 2, 3

WEEK 15
20.05.09   In  class Presentation of your project - Assessment Week                                                                                                                                                                                                                                    1, 2, 3

WEEK 12
27.05.09   Student/Teacher Consultation                                                                                                                                                                                                                                                                                     1, 2, 3

WEEK 13
03.06.09 Student/Teacher Consultation                                                                                                                                                                                                                                                                                    1, 2, 3

WEEK 14
10.06.09 In class Presentation of your Business Plan – Assessment Week                                                                                                                                                                                                                   1, 2, 3

WEEK 15
17.06.09 In class Presentation of your Business Plan - Assessment Week                                                                                                                                                                                                                    1, 2, 3

WEEK 16
24.06.09 In class Presentation of your Business Plan – Assessment Week                                                                                                                                                                                                                   1, 2, 3


Learning Resources

Prescribed Texts


References


Other Resources

Texts Recommended:

Victorian Business Centre Network Publication, Plan to Succeed, Showcasing Small Business, Victoria 2005

Show me the Money, Victorian Business Centre Network Publication, developed in collaboration with Gillian Walker, Director Price Walker Consulting Pty Ltd, 2002.

Simpson, Shane, 2002, Omnibus Press

Music Industry Management (the information and working documents you need to successfully manage band and solo careers, shows and tours and copyright) – Alan Gordon

Hema Wijewardena, 2002, “Amphibian Sounds—An Accounting Practice Set”, Amphibian Sounds—An Accounting Practice Set, Edition.1, McGraw-Hill Higher Education, Roseville, NSW.



Web Resources

www.entreprenuer.com


www.business.vic.gov.au


www.arts.vic.gov.au


www.businesschannel.vic.gov.au


www.business.vic.gov.au/vbc


www.law4u.com.au



Music Business Websites:

www.immf.net.au


www.apra.com.au


www.thebiz.com.au


www.themusic.com


www.simpsons.com.au



Overview of Assessment

This course assessment is based on a business plan which provides for finance, marketing and provision of products/services to facilitate the business goals and objectives


Assessment Tasks

Assessments 

There will be (4) four assessments in this course to be submitted on the following dates. 



Week 5      -     11.03.09      Weighting = 10%     Elements covered = 1, 2, 3 *

Presentation/Discussion

In class presentation (7 minutes) of your business idea. Explain your reason for choosing this business and justify its feasibility. Discuss which legal structure (e.g registered business, partnership or Pty Ltd Company) you have chosen and why. What are the disadvantages and advantages of your chosen business structure?



Week 12    -   29.04.09     Weighting = 25%      Elements covered = 1, 2, 3 *

Short Answer Test

This test will include terms and definitions used in Business Planning and the topics covered in class so far.

 

Week 14- 13.05.09      Weighting = 15%        Elements covered = 1, 2, 3 *

Present your business plan to the class.  You should use PowerPoint to enhance your presentation. You will be assessed on your presentation 15% and 50% for your written business plan. You should present your business idea and plan as if your were presenting to an investor or bank manager.

Week 15 -20..05.09    Weighting = 50% Elements covered = 1, 2, 3 *


Written Assignment – Business Plan

You will prepare and submit a written Business Plan covering all aspects of the business plan we have covered in class, e.g. the executive summary, marketing plan and financial plan.

Elements:

1. Identify elements of a business plan
2. Develop a business plan
3. Develop strategies for minimising risks

All assingment  are to be submitted on the due date as outlined.  If you have illness or extenuating circumstances an extension can be negotiated.  If you have not negotiated an extension for the above work deductions will be made for each day work is not submitted.   10% per day will be deducted for non submission. 




Assessment Matrix

Course Overview: Access Course Overview