Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: GRAP5152C

Course Title: Interpret and respond to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C5198 - Diploma of Creative Industries

Course Contact : Program Administration - Adam Lovell

Course Contact Phone: +61 3 9925-4976

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Sonia Harford
Viv Weir
Phone: 9925-8012
Email: viv.weir@rmit.edu.au


Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course focuses on the skills and knowledge required to interpret and respond to a brief through the production of work.

This course is co-delivered with CUECOR01B, CUSADM03A, CUVCOR04A,


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief

Element:

1. Interpret the brief

Performance Criteria:

1.1Correctly interpret the specifications of the brief
1.2 Establish and clarify the user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief

Element:

2. Develop and refine the design concept

Performance Criteria:

2.1 Develop the initial design concept consistent with the parameters of the brief
2.2 Evaluate and explore options for refining the concept to best meet the parameters of the brief
2.3 Refine options and select the approach which best meets the requirements of the brief

Element:

3. Liaise with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Present concepts for work at appropriate stages during the design process as required
3.3 Pro-actively seek and act on feedback from the client
3.4 Agree on concept for work which complies with the brief

Element:

5. Complete the production of the work

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of the brief are met
5.3 Accurately document the work progress in a format appropriate to the nature of the design and requirements of the brief
5.4 Seek client approval for work where appropriate

Element:

4. Plan the production of the work

Performance Criteria:

4.1 Identify all components required to produce the work
4.2 Assess technical requirements associated with production using specified guidelines
4.3 Identify and consult with any support services required for the production of the work
4.4 Document work flow consistent with the concept for the brief


Learning Outcomes


On successful completion of this unit, you will be able to create a range of creative writing exercises that respond to a specific brief.


Details of Learning Activities

Learning activities will consist of:-
In-class activities
• practical exercises
• workshopping
• team discussions
• group presentations
• online research
• independent project based work
• teacher directed group activities

Out-of-class activities will include:-
• independent reading
• on-line research
• writing and reading assignments.


Teaching Schedule

WeekClass contentOtherElements
1Workshopping transcripts of interviews  CUSADM03A 1.1, 1.2, 1.3
CUVCOR04A3.1-3.4
CUVDES05A – 4.1-4.4
2Writing profiles CUSADM03A 2.4
CUVCOR04A3.1-3.4
CUVDES05A – 1.1-1.4
3Workshop draft profile  CUECOR01B 3.1,3.2
CUSADM03A 2.4
CUVCOR04A4.1-4.3
CUVDES05A – 2.1
4Hand in Fourth Assignment – Profile
Media Ethics
Assessment 4CUSADM03A
CUVCOR04A1.1-1.3
CUVDES05A – 1.1
5Media Ethics
One-on-one meetings
 CUECOR01B 3.1, 3.2
CUSADM03A 4.1,.4.2, 4.3
CUVCOR04A 3.1-3.4 , 4.1-4.3
CUVDES05A – 3.1-3.4
6Writing informative feature articles CUSADM03A 1.1, 1.3
CUVCOR04A2.1-2.5
CUVDES05A – 1.1-1.4
7Writing - seasonal articles
- how-to articles
- formula informative articles
 CUSADM03A 1.1
CUVCOR04A.1-1.4
CUVDES05A – 1
8 Writing travel articles  CUSADM03A 1.1
CUVCOR04A 2.1-2.5
CUVDES05A – 1
9 Workshop draft informative articles  CUECOR01B 3.1, 3.2
CUSADM03A 4.1
CUVCOR04A3.1-3.4
CUVDES05A – 2.1-2.3
10 Hand in Fifth Assignment
– Informative article
Pitching your work
 Assessment 5 CUECOR01B 1.1, 1.2
CUSADM03A 3.10
CUVCOR04A2.1-2.5
CUVDES05A – 3.1-3.4
11 Compulsory one-on-one meetings with teacher
(to plan and discuss final assignment)
  CUECOR01B 3.1,3.2
CUSADM03A 2.1
CUVCOR04A 3.1-3.4, 4.1-4.3
CUVDES05A – 2.1-2.4
12 Online journalism  CUSADM03A 1.1
CUVCOR04A 1.1-1.3, 2.1-2.5
CUVDES05A – 1.1-1.4
13 Online journalism
Revision – angles
  CUSADM03A 1.1
CUVCOR04A 4.1-4.3
CUVDES05A – 5.1-5.4
14 Guest speaker  CUVDES05A – 1.1-1.4
15 Workshopping
- draft articles
  CUECOR01B 3.1, 3.2
CUSADM03A 2.5
CUVCOR04A4.1-4.3
CUVDES05A – 2.1-2.4
16 Final Assignment
(article of own choice)
 Assessment 6 CUSADM03A 1.1, 2.4.
CUVDES05A – 5.1-5.4


Learning Resources

Prescribed Texts

Editing booklet (from Cert IV)
Dictionary
Style Guide


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

None


Overview of Assessment

Assessment tasks will involves practical exercises, knowledge assessment tasks and practical individual writing projects.


Assessment Tasks

Students will complete writing exercises aimed a range of different readers..
Semester 1
Precede (in class) Week 4
Personal column Week 7
Review or opinion piece Week 15
Semester 2
Profile Week 4
Informative article Week 10
Article of your choice Week 16

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration



Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;



Course Overview: Access Course Overview