Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Adinistration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

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Teacher: Peter Kennedy

Phone:   9925 58079



Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The competency BUSM 5879C Interpret and respond to a design brief is taught alongside the competency COMM5908C Make a Presentation.
Together, these competencies form a course that is holistic in nature. It focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief

1.2 Establish and clarify user or client for the proposed product/service to inform design decisions

1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with

relevant colleagues

1.4 Source and evaluate information pertinent to design brief


3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining the concept to best meet design brief parameters

2.4 Refine options and select the approach which best meets design brief requirements


4. Plan production of work


Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by accurate and complete documentation


5. Complete production of work


Performance Criteria:

5.1 Collect and/or organise required components for the work

5.2 Produce or monitor the production of work ensuring all parameters of design brief are met

5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements

of design brief

5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.

Details of Learning Activities

On successful completion of this competency students will develop creative design projects based on the principles of good design .

The learning activities will involve in

•class exercises

• In class and out of class activities

• Gallery visits

• Assessment tasks

• Online research activities

• Class Presentations

• Design drawing Tests

• Online research activities

• Teacher directed group activities
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Teaching Schedule

WeekClass contentAssessment due dateElements
1Present course guide
Analyzing design ,visit to a gallery
2Design Drawing design element line Famlies of line
Introduction to Illustrator interface
Assessment Task 01 presented to class presentation / designer
Pen Tool exercise lines
3Famlies of shapes
Pen Tool exercise shapes
Designer web sites
Design Drawing Design Test design element of line
4Design Drawing Test Portrait
Present ideas for Assessment Task 01 for feedback
Using layers create a vector graphic portrait
5Assessment Task 01 due (class presentation)
Assessment Task 02 presented to class Business card/logo
Analysing logo design
Design Drawing Design element line Light on form
Due Date Week Commencing:
6Class exercise Gradient mesh exercise portrait
Logo /Business Card designs/ web sites
Present 5 concept for business card/logo
Drawing drawing Design elements shape letterform.
7Class exercise Perspective using the Pen and Refect tool
Present concept drawings for Assessment Task 02
Design Drawing elements shape abstract
Work on Assessment Task 02
8Class exercise three point Perspective
Three point drawing exercise.
Present concept drawings for Assessment task 02
9Studio class BSBDES401A
10Hand in & Present Assessment Task 02 business card/ logo class for class presentation
Assessment task 02 presented to class poster Design
11Creating Patterns using the swatches pallet
Design Drawing Pattern
Present 5 research examples of poster designs on screen
12Copywrite in the Design industries
Vector 3d effects Design Drawing elements shape 3 point perspective
Web Search & Presentation Assessment Task (ungraded))
Web sites, present web sites on screen
13Design Drawing Assessment task Design elements Shape Symmetry
Work on Assessment Task 03
Present eposter imagery on screen for feedback
14Studio class
Work on Assessment Task 03
15Work on Assessment Task 03  BSBDES401A
16Hand in and Present to the class Assessment Task 03 ePoster
Present imagery on screen
 Due Date
05. 06.2012
17Assessment and Review  
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Learning Resources

Prescribed Texts

Foundations of Art and Design,  Alan Pipes, Lawrence King

Illustrator CS Visual Quickstart Guide, Peach Pit Press,  


The big book of Illustration ideas, Collins Design,

Other Resources

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Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.

Assessment Tasks

Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks.

To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system please refer to the course Blackboard site.

Assessment Task 01: Class Presentation Designer
Due Dat 12.03.2012   
Week Commencing Week 5 (ungraded)

Assessment Task 02: eBusiness Card/Logo design
Tested by folio of design work & presentation (graded)
Due Date Week Commencing:
03.05.2012 Week 10

Assessment Task 03: ePoster Design Due Date 05.065. 2012 Week 16
Tested by folio of design work & Presentation (graded)

In class Assessment Tasks (ungraded)
Tested in class by practical exercises, design drawings, web searches, and class presentations.
Assessment Iis on going in class.
1 Family of lines
2 Portrait
Tested by direct observation in class

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration<style type="text/css"> @font-face { font-family: "Cambria Math"; }@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; line-height: 115%; font-size: 12pt; font-family: "Times New Roman"; }.MsoChpDefault { font-size: 10pt; }div.WordSection1 { page: WordSection1; }</style>

Other Information


Students will receive verbal  feedback by teacher on their work.  This feedback will also include suggestions on how students can proceed to the next stage of developing their projects.


TAFE teaching is based on practical, industry skills training. The attendance of all classes is necessary to receive the maximum benefit of the program. Each course is designed to increase skills and knowledge incrementally. This means that each lesson assumes the successful completion of previous lessons and exercises. If a student misses a lesson it is the student’s responsibility to catch up. Please be aware that as a TAFE student you are responsible for your own learning.

A roll will be taken at the commencement of each class so please ensure that you are on time. Late arrivals will be marked as late on the roll. Multiple late arrivals or multiple absences may result in an ‘At Risk of Failure’ letter being issued.

Student Material Requirements

Please bring to EVERY class:

Visual diary, FireWire cable ,eExternal hard disk drive).

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Please refer to the following URL for extensions and special consideration:&#711;;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview