Course Title: Develop marketing plans for fashion products

Part A: Course Overview

Program: C5220

Course Title: Develop marketing plans for fashion products

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP5240C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2011,
Term1 2012,
Term1 2013,
Term2 2011,
Term2 2012

Course Contact: Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact Email: mandy.penton@rmit.edu.au


Course Description

This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

LMTFD5004B Develop marketing plans for fashion products

Elements:

1. Identify key elements of fashion design

2. Establish marketing objectives

3. Research and determine marketing options

4. Develop and present marketing plan

5. Document marketing plan


Learning Outcomes

Learning in this applies to marketing activities typical to the promotion and sale of fashion products.
Learning will include:
• Development of marketing plans
• Ensuring all proposed marketing activities are appropriate to the price point of the fashion design and the overall objectives of the client.


Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.


As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.


PLEASE NOTE: work that has not been authenticated during class as your own work will not be considered for assessment.