Course Title: Explore the descriptive and emotive nature of photo lighting

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: VART5958C

Course Title: Explore the descriptive and emotive nature of photo lighting

School: 345T Media and Communication

Campus: City Campus

Program: C5228 - Diploma of Photoimaging

Course Contact : Josiane Mueller

Course Contact Phone: 03 9925 4585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Mr. Eddie Javier
Phone: 9925 4774
Email: ejavier@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Prerequisites

CUVPHI05A Use a 35mm SLR camera or digital equivalent
CUVPHI04A Apply photoimaging lighting techniques
CUVPHI06A Plan and carry out image capture in response to a brief

This course is delivered in conjunction with the course "Research and Exploit Photoimaging trends" (VART5951C)


Course Description

The competency explores the descriptive and emotive nature of photo lighting describes the skills and knowledge required to produce creative and innovative photoimages using photo lighting principles. In this course you look at how determining appropriate lighting requirements for a range of subjects, both in the studio and on location, allows you to accurately portray or enhance your subject’s appearance. You look at emerging trends in the photoimaging industry and how to exploit creative and commercial opportunities. You also learn how to interpret and follow a brief and how best to interpret lighting requirements for that brief.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

Element:

1. Research light and its relationship to photoimaging.

Performance Criteria:

1.1 Identify and review historical and contemporary lighting techniques and technology for descriptive and emotive lighting.
1.2 Identify and review contemporary theories on the nature of light for descriptive and emotive lighting.
1.3 Identify and review photoimaging lighting technologies and their response to light.
1.4 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.
1.5 Prepare a shoot list for a range of lighting experiments and confirm lighting techniques and schema with appropriate person/s.

Element:

2. Experiment with light and resolve lighting problems for complex subjects.

Performance Criteria:

2.1 Source and apply shoot requirements to identified range of lighting experiments.
2.2 Explore interior and exterior subjects in a range of locations in the experimental process.
2.3 Apply OHS processes and standards in the experimental process.
2.4 Apply lighting techniques and technology in the experimental process.
2.5 Review performance and adapt lighting techniques and technology in the experimental process.

Element:

3. Apply descriptive and emotive lighting in a photoimaging context.

Performance Criteria:

3.1 Produce a series of photoimages using appropriate lighting techniques and technology.
3.2 Evaluate the effectiveness of lighting techniques and technology in the production of photoimages.
3.3 Wrap up process and reinstate equipment.
3.4 Catalogue, store and maintain research reference material and work samples.
3.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from application of photo lighting principles.


Learning Outcomes


On successful completion of this unit, you will be able to apply descriptive and emotive lighting in a photoimaging context.


Details of Learning Activities

In-class learning activities include, but are not limited to:
• demonstration and practical application
• peer teaching and class presentations
• group discussion
• field trips
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out-of-class activities include, but are not limited to,
• research
• independent study and project based work


Teaching Schedule

WeekClass ContentAssignments DueCompetency and Elements
1
Week 1 Introduction to course.
Explanation of two competencies that make up the course and overview of the course guide.
Discussion of course content and assignments

Briefing for Assignment 1 – Paper Theory
• Lighting appropriate to topic/subject
• Specialised metering
• Illumination ratios
 VART5951C
- Research trends and emerging technologies in the photoimaging industry.
VART5958C
- Research light and its relationship to photoimaging.
2 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
3 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
4 Assessment: Paper Theory

Group critique

Brief Assignment 2 – Food Theory
• Lighting appropriate to topic/subject
• Specialised metering
• Illumination ratios
 Assignment 1 – Paper Theory due this weekVART5951C
- Research trends and emerging technologies in the photoimaging industry - Exploit creative and commercial opportunities in the photoimaging industry
VART5958C
- Research light and its relationship to photoimaging.
5 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
6 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
7 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
8 Assessment: Food Theory

Group critique

Brief Assignment 3 – Self-portrait Theory
• Lighting appropriate to topic/subject
• Specialised metering
• Illumination ratios
 Assignment 2 – Food Theory due this week  VART5951C
- Research trends and emerging technologies in the photoimaging industry
- Exploit creative and commercial opportunities in the photoimaging industry.
9 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
10 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
11 Studio Practice  VART5951C
- Research trends and emerging technologies in the photoimaging
VART5958C
- Research light and its relationship to photoimaging.
- Experiment with light and resolve lighting problems for complex subjects.
12 Assessment: Self-portrait Theory

Group critique
 Assignment 3 – Self-portrait Theory due this week  VART5951C
- Research trends and emerging technologies in the photoimaging industry - Exploit creative and commercial opportunities in the photoimaging industry

VART5958C
- Experiment with light and resolve lighting problems for complex subjects -Apply descriptive and emotive lighting in a photoimaging context
13 Re-shoots

Resubmission
  VART5958C
- Experiment with light and resolve lighting problems for complex subjects -Apply descriptive and emotive lighting in a photoimaging context
14 Re-shoots

Resubmission
  VART5951C
Review adoption of trends and emerging technologies against
photoimaging business practice
VART5958C
-Apply descriptive and emotive lighting in a photoimaging context
15 Re-shoots

Resubmission
  VART5951C
Review adoption of trends and emerging technologies against
photoimaging business practice.
VART5958C
-Apply descriptive and emotive lighting in a photoimaging context
16 Assessment submission

Group critique
  VART5951C
Review adoption of trends and emerging technologies against
photoimaging business practice.
17 Assessment and Review  


Learning Resources

Prescribed Texts


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

None


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, research assignments and through the application of learned skills and insights to your photography assignments.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered a essential building blocks for the more substantial summative assessent tasks. Summative assessment tasks in this unit are graded.

For further information on the assessments and grading criteria, please refer to the course Blackboard site.

FORMATIVE ASSESSMENT TASKS (ungraded):
1. Paper practical assessment task
2. Food practical assessment task
3. Self portrait practical assessment task

SUMMATIVE ASSESSMENT TASKS (graded):
1. Final submission of 3 images (folio)


To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment. The following three assignments also cover assessment for Research and exploit photoimaging trends (VART5951C ).

Each assignment has a research component and a practical component.
Part 1 – Research:
After assignment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher.
Part 2 – Capture:
Execute shoot in this class in the prescribed manner.
• Consult teacher.
• Book studio space, equipment.
• Organise props.
• Execute shoot.
• Post production.

NB. You are required to produce the necessary research documentation prior to beginning the practical part of the assignment

Final percentage is calculated from a total of 100 marks. Each assignment is worth 1/3 of the final mark.

Assignment 1 – Paper Theory. Due week 4
Assignment: A paper manufacturer requires a photograph to be reproduced as a large mural for its head office reception area. Its main area of output is for the print industry. The client has requested an “abstract approach” taken to this large scale visual. However, emphasis should be placed on the paper and/or ancillary uses thereof.
NB: Depth of field optional, but should be sufficient for massive enlargement.

Format: Horizontal.

Assignment 2 – Food Theory. Due week 8
A publisher requires a double page photograph for an editorial article on a major food corporation. The product to be featured is from its line of cheeses. The concept behind the shot is that cheese has been a basic food source throughout history and will remain so into the future. The photographic approach should have strong appetite appeal and thorough use of light and props. The image must convey a visual sense of the past or the future.
NB: Depth of field optional – should be appropriate to the style i.e. Editorial.

Format: “Gourmet Traveller” feature double page spread.

Brief assignment 3 – Self-portrait Theory, due week 12
A weekend colour supplement requires an editorial photograph for a double page spread to complement an article on ‘the artist within’. The shot has to evoke nostalgia, warmth, security, tenderness etc., or the complete opposite, depending on the photographer’s reading of the brief. Regardless of the interpretation, the result depends greatly on the emotive use of light to fulfil the brief.
NB: Depth of field – “appropriate” focus over the area shown in set-up.

Format: The Age ‘Good Weekend’ Saturday supplement double page spread.


NOTE: Assessment matrix for each project will be detailed on the individual job brief.

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competence Achieved - Graded
NYC Not yet Competent
DNS Did Not Submit for Assessment


For further details on these assessment tasks and the grading system and criteria used, please refer to the course blackboard site.


Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please refer to the course blackboard site for policy information including information on late submissions and plagiarism

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview