Course Title: Investigate and exploit innovative imaging options

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: VART5959C

Course Title: Investigate and exploit innovative imaging options

School: 345T Media and Communication

Campus: City Campus

Program: C5228 - Diploma of Photoimaging

Course Contact : Program Administration

Course Contact Phone: 03 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Ms Naomi Herzog
Phone: 9925 4170

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to exploit creative and innovative options in the production of photoimages using a variety of imaging technologies and processes.
You resolve complex visual communications problems and interact with a range of imaging technologies (analogue, digital, hybrid, traditional and emerging). The selection, application and adaptation of these imaging technologies support you in the creation of innovative images.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI504A Investigate and exploit innovative imaging options


1Research a range of imaging technologies.

Performance Criteria:

1.1 Critique and review historical, contemporary and emerging imaging technologies with appropriate person/s .
1.2 Examine and clarify discipline, subject matter and themes of photography /photoimaging and their related imaging technologies.
1.3 Identify and review the connection between imaging technology and the visual representation, attributes and opportunities of an image's subject matter.
1.4 Evaluate specialised imaging technologies and their corresponding imaging workflow.
1.5 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.


2Create test images and evaluate attributes of imaging technologies.

Performance Criteria:

2.1 Acquire or gain access to specialised imaging technologies in cooperation with imaging specialists and suppliers.
2.2 Identify and apply appropriate OHS processes and standards in use of specialised imaging technologies.
2.3 Apply specialised imaging technologies and imaging workflow to create test images.
2.4 Review personal performance in creation of test images.


3Create body of work using imaging technologies.

Performance Criteria:

3.1 Select appropriate imaging technology to create a body of work with specific subject matter/theme.
3.2 Consider requirements of creative vision/product and adopt imaging workflow to create images.
3.3 Review and adapt imaging workflow to ensure consistency of creative vision and product.
3.4 Plan, prepare and organise body of work for presentation using appropriate technology/context.
3.5 Review personal performance in creation of body of work and identify concepts for future research.
3.6 Store and maintain reference journal of specialized imaging technologies.
3.7 Document imaging workflow, reinstate equipment and archive imaging products appropriately.

Learning Outcomes

On successful completion of this unit, you will be able to research, analyse and apply contemporary innovative imaging techniques in response to a brief and develop a small body of work demonstrating advanced compositing & visual communication skills.

Details of Learning Activities

in -class activities
• lectures & tutorials
• class exercises to review discussions/lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• analysis/critique of photographers and photographic digital imaging techniques of students’ choice
out-of-class activities
• Shooting all photographic components to be included in each project either in studio or on location
• Digital development of draft files for assessment items
• Development and refinement of final images for submission
• Preparation of final images for output
• workshopping of students’ own projects•

Teaching Schedule

WeekClass ContentAssignments DueElements
1Assignment Briefing
- Tutorial – collage blend styles and blending modes
Research reference images
2Tutorial – Reflections (liquify tool)
Tutorial – Reflections in a droplet
Class review – photographers’ composited/VFX works (analyse and critique)
3Tutorial - Mapping textures (blend modes & perspectives)  
4Tutorial - Mapping textures 2 (light and shade)  
5Tutorial – advanced extraction methods (channel masks) ASSMT 1-Draft presentationASSMT 1-Draft presentation 
6Tutorial – advanced extraction methods 2 (hair & difficult backgrounds)   
7Tutorial – advanced masks (pen tool & refining a channel mask)Assmt 1 due 
8Tutorial – colour grading and alabaster skin tones  
9Tutorial – composite elements within glass
Project work
ASSMT 2-Draft presentation 
10Tutorial – vanishing point tool (mapping windows in perspective)
Tutorial – vanishing point tool (mapping text onto a curved surface)
Project work
11Tutorial – Tv Screen lines FXAssmt 2 due 
12Tutorial – Creating a glow – (Lighting a button)
Project work
13Tutorial – compositing with vectors –
Project work
14Project workAssmt 3 – Draft Presnttn 
15Project Work  
16Submission and presentationAssmt 3 submission 
17Assessment and review  

Learning Resources

Prescribed Texts

Galer M., Andrews P., 2009, Photoshop CS4 – Essential Skills, Focal Press


You will be supplied with a range of references during the semester- these will be located in the course information area on the server under the Links folder.
You are also advised to look at the course Blackboard site for ongoing updated information.

Other Resources

DSLR, range of lenses, Tripod, personal data storage device (min 2), personal computer with Bridge and Photoshop CS4, access to lighting equipment as required.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises and discussions and through the application of skills and insights learned from the course content to a series of projects requiring the adaptation of contemporary digital imaging technologies which allow you to develop unique and innovative images.

Assessment Tasks

Assessment items include:
1. Project 1 – Replacement Collage
Percentage mark - 30%
Draft Due – Week 5
Final Due – Week 7

2. Project 2 – Constructed Self Portrait
Percentage mark - 30%
Draft Due – Week 9
Final Due – Week 11

3. Project 3 – Altered State
Percentage mark - 40%
Draft Due – Week 14
Final Due – Week 16
Although full brief is on blackboard, you still need to put a little more detail in here.
Assignment brief
Please refer to the assignment brief on blackboard for full details of individual assignments

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview