Course Title: Investigate and exploit innovative imaging options

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: VART5959C

Course Title: Investigate and exploit innovative imaging options

School: 345T Media and Communication

Campus: City Campus

Program: C5228 - Diploma of Photoimaging

Course Contact : Program Administration

Course Contact Phone: 03 9925 4815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Ms Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit describes the performance outcomes, skills and knowledge required to exploit creative and innovative options in the production of photoimages using a variety of imaging technologies and processes.
You resolve complex visual communications problems and interact with a range of imaging technologies (analogue, digital, hybrid, traditional and emerging). The selection, application and adaptation of these imaging technologies support you in the creation of innovative images.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI504A Investigate and exploit innovative imaging options

Element:

1Research a range of imaging technologies.

Performance Criteria:

1.1 Critique and review historical, contemporary and emerging imaging technologies with appropriate person/s .
1.2 Examine and clarify discipline, subject matter and themes of photography /photoimaging and their related imaging technologies.
1.3 Identify and review the connection between imaging technology and the visual representation, attributes and opportunities of an image's subject matter.
1.4 Evaluate specialised imaging technologies and their corresponding imaging workflow.
1.5 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.

Element:

2Create test images and evaluate attributes of imaging technologies.

Performance Criteria:

2.1 Acquire or gain access to specialised imaging technologies in cooperation with imaging specialists and suppliers.
2.2 Identify and apply appropriate OHS processes and standards in use of specialised imaging technologies.
2.3 Apply specialised imaging technologies and imaging workflow to create test images.
2.4 Review personal performance in creation of test images.

Element:

3Create body of work using imaging technologies.

Performance Criteria:

3.1 Select appropriate imaging technology to create a body of work with specific subject matter/theme.
3.2 Consider requirements of creative vision/product and adopt imaging workflow to create images.
3.3 Review and adapt imaging workflow to ensure consistency of creative vision and product.
3.4 Plan, prepare and organise body of work for presentation using appropriate technology/context.
3.5 Review personal performance in creation of body of work and identify concepts for future research.
3.6 Store and maintain reference journal of specialized imaging technologies.
3.7 Document imaging workflow, reinstate equipment and archive imaging products appropriately.


Learning Outcomes


On successful completion of this unit, you will be able to research, analyse and apply contemporary innovative imaging techniques in response to a brief and develop a small body of work demonstrating advanced compositing & visual communication skills.


Details of Learning Activities

in -class activities
• lectures & tutorials
• class exercises to review discussions/lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• analysis/critique of photographers and photographic digital imaging techniques of students’ choice

out-of-class activities
• Shooting all photographic components to be included in each project either in studio or on location
• Digital development of draft files for assessment items
• Development and refinement of final images for submission
• Preparation of final images for output
• workshopping of students’ own projects•


Teaching Schedule

WeekClass Schedule Assessment StaffElements
1Assignment Briefing
- Tutorial – Compositing techniques - mapping textures 1
 NH1.1 - 1.5
2Tutorial – Compositing techniques - mapping textures 2
Class review – photographers’ composited/VFX works (analyse and discuss)
 NH
1.1 - 1.5
2.1 - 2.4
3Tutorial - Compositing techniques - Extraction methods & masking 1
Folio part 1- Rough Draft presentation 1
 Part 1 Folio - Draft concept presentationNH1.1 - 1.5
2.1 - 2.4
3.1 - 3.7
4Tutorial - Compositing techniques - Extraction methods & masking 2
grading and skin tones
Project work
 
NH
1.1 - 1.5
2.1 - 2.4
3.1 - 3.7
5Tutorial – Compositing techniques Extraction methods & masking 3
Folio part 1- Rough Draft presentation 2
Part 1 Folio - Draft presentation 2 NH2.1 - 2.4
3.1 - 3.7 
6Tutorial – Compositing techniques - exercise 1a
Folio Part 2 Briefing
Folio Part 1 - Due
 Part 1 Folio - Final due TR 2.1 - 2.4
3.1 - 3.7
7Tutorial – Compositing techniques - exercise 1b Part 2 Folio - Draft Presentation 1- Rough Concept TR2.1 - 2.4
3.1 - 3.7 
8Tutorial – Compositing techniques - exercise 2  TR 2.1 - 2.4
3.1 - 3.7
 MID SEM BREAK   
9Tutorial – Compositing techniques - exercise 3
Project work
Part 2 Folio - Draft presentation 2 -
TR
1.1 - 1.5
2.1 - 2.4
3.1 - 3.7 
10Tutorial – Compositing techniques - exercise 4
Project work
 TR
2.1 - 2.4
3.1 - 3.7
11Project work
Folio Part 2 - Due
Folio part 3 - Calendar image Briefing
Part 2 Folio - final due TR2.1 - 2.4
3.1 - 3.7
12Tutorial – Layout development
Project Work - Calendar image review & Selection
Part 3 Folio - Calendar Images due
 NH2.1 - 2.4
3.1 - 3.7
13Calendar Project work- for proofing, output & send pdfs to printer
Calendar pdf review & submit to printer
 NH2.1 - 2.4
3.1 - 3.7
14Project work  NH3.1 - 3.7
15Project Work
Calendar proofs review
 NH3.1 - 3.7
16Submission and presentationCalendar review
 NH3.1 - 3.7
17Non Attendance - Assessment week
   


Learning Resources

Prescribed Texts

Galer M., Andrews P., 2010, Photoshop CS5 – Essential Skills, Focal Press


References

You will be supplied with a range of references during the semester- these will be located in the course information area on the server under the Links folder.
You are also advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSLR, range of lenses, Tripod, personal data storage device (min 2), personal computer with Bridge and Photoshop CS4, access to lighting equipment as required.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises and discussions and through the application of skills and insights learned from the course content to a series of projects requiring the adaptation of contemporary digital imaging technologies which allow you to develop unique and innovative images.


Assessment Tasks

Graded Assessment tasks include:
FOLIO
1. Folio Part 1 – Composited image - Scale

  • Rough Draft Due – Week 3
  • Rough composite Due - Week 5
  • Final Due – Week 6
2. Folio Part 2 – Composited image - Altered State
  • Draft 1 due – Week 7
  • Draft 2 due - Week 9
  • Final Due – Week 11
3. Folio Part 3  – Printed Calendar
  • Calendar images Due – Week 12
  • Calendar pdf due - week 13
  • Printed Calendar Due – Week 16

FOLIO Assessment task Description
Students are required to create a folio comprised of 3 parts:
Folio part 1 - Contrasting Scale
This is to be a composited photorealistic image made up of two or more photographic images in the final file. This is to represent a contrast of scale.
Folio Part 2 - Altered State
This is to be a composited photorealistic image made up of several photographic images in the final file that are not possible. In other words altering the reality of the subject and presenting it in a realistic manner.
Folio Part 3 - Calendar
This is to be a folio collection of the students’ own images laid out in a calendar format as a pdf and printed up using a commercial printer.

For each component of the folio, students are to decide on their subject matter in consultation with their teacher, shoot and process the source files and then develop their folios using skills gained through the tutorial exercises.

Please refer to the assignment brief on blackboard for full details of individual assignments above.

Formative Assessment tasks:
Three timed exams comprising of demonstrated tutorial exercises.


Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD - Competent with High Distinction
CDI  - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved Graded
DNS - Did Not Submit for Assessment

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA  - Competency Achieved
NYC  - Not Yet Competent
DNS - Did Not Submit For Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

Important:
Classes, activities, assessments and related activities may need to be re-scheduled/re-arranged due to resources, facilities & equipment availability and other changed circumstances as they arise. OH&S factors may lead to the rescheduling or cancelling of any event or activity.


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;


Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview