Course Title: Make illustrative images for publication and display

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: VART5965C

Course Title: Make illustrative images for publication and display

School: 345T Media and Communication

Campus: City Campus

Program: C5228 - Diploma of Photoimaging

Course Contact : Josiane Mueller

Course Contact Phone: 03 9925 4585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Mr Robert Gale
Phone: 9925 4848
Email: rob.gale@rmit.edu.au

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites or co requisites.

The unit is taught in conjunction with Prepare images for printing VART5961C, which concentrates on the output skills to produce a book.

Course Description

In this course you develop the techniques required to research, conceive, capture and produce a substantial photographic project. The focus of the course is for each student to produce their own coffee table stylebook. The unit is taught in conjunction with CUVPHI515A Prepare digital images for pre-press printing, which concentrates on the output skills to produce a book.  


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI512A Make illustrative images for publication and display

Element:

1Establish and define requirements for a range of illustration projects

Performance Criteria:


Performance criteria1.1 Evaluate requirements for a range of illustrative photoimaging projects.
1.2 Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
1.3 Clarify sample layouts/other visual references with appropriate person/s.
1.4 Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
1.5 Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
1.6 Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
1.7 Make agreement and complete contract with client.

Element:

2Prepare for shoot

Performance Criteria:

2.1 Research/adopt professional practice arrangements for
shoot and confirm with appropriate person/s.
2.2 Establish a range of designs for products and content of
product within the shoot context and confirm with client.
2.3 Consider shoot requirements and make test shots to
refine designs for creative product .
2.4 Liaise with associated professionals for establishing
publication or presentation arrangements.
2.5 Investigate site-specific OHS, licence and permit
requirements.
2.6 Negotiate with necessary parties for access to props,
locations, talent, apparel and fashion accessories.
2.7 Prepare shoot management timeline

Element:

3Shoot images, proof and optimise work to client specifications.

Performance Criteria:

3.1 Capture images within shoot context.
3.2 Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
3.6 Prepare invoice/account for client.
3.7 Deliver completed images/creative product to client with invoice/account and copy

Element:

4Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props.
4.2 Catalogue and archive images/creative product appropriately.
4.3 Maintain contractual and financial records for business and taxation purposes.
4.4 Review client response and personal performance within shoot context.
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.


Learning Outcomes


On successful completion of this unit, you will be able to manage and produce a photographic project.


Details of Learning Activities

In-class learning activities include, but are not limited to:
• demonstration and practical application
• peer teaching and class presentations
• group discussion
• field trips
• teacher directed group activities/projects
• independent project based work
• workshopping of students’ own projects

Out-of-class activities include, but are not limited to,
• independent project based work
• research
• reading
• independent study


Teaching Schedule

WeekClass ContentPreparation requirement, Due DatesElements
Week 1
Feb 7th
Unit introduction, assessment & facilities
Ice breaker quiz
Show example of some professional photographic book projects.
Further reading will also be indicated throughout the courseCUVPH1512A
Make illustrative images for publication and display
1,2,3,4  
Week 2
Feb 14th
Field trip Assignment 1 – Fitzroy Gardens Photography of Capt Cooks cottage for a brochure.

In this field trip student work in smaller groups with each person spending individual time with the lectures. Looking at
Camera position
Framing & composition for layout
Use of perspective.
Shooting for layout restrictions
Exposure & Lighting for reproduction
 CUVPH1512A
Make illustrative images for publication and display 1.1,1.2,1.3, 1.4, 1.5, 1.6, 2.2, 2.3, 2.4, 2.6, 2.7, 3.1, 3.3, 3.4, 3.5, 4.1, 4.4, 4.5.

CUVPHI515A
Prepare digital images for pre-press printing
1, 2.6, 2.7, 2.9, 3.1,3.3,3.4,3.5
Week 3
Feb 21tst
Shooting guide: Hand out & group discussion.

Show examples of previous students work & analyse strengths and weakness.

Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, book, Advertising Junk Mail
Mag Catalogues, books for group discussion

CUVPHI512A Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5 2, 3.1,3.2,3.3,4.1,4.2,4.3,4.4

CUVPHI515A Prepare digital images for pre-press printing
1.1, 1.2,1.3.1, 3.3, 3.4,3.5

Week 4
Feb 28th
Book publication examples
National Geographic
Bryce Dunkley - Sea Breeze and Sand 1 & II
Michael Coyne - Examples for numerous books
Andrew Chapman - Shearers
Ian Llyod – Examples for numerous books

Book Production
Digital Books
- “Blurb “ www.blurb.com
- Memento www.momento.com.au/
- Size quality & cost comparisons of digital books
What do you need make a book
1. A clear strong concept and understanding of your market
2. A budget
3. A lot of quality targeted content: images, text.
4. A design overview plan
5. Design detail
6. Proofing
7. Distribution & marketing
 

CUVPH1512A
Make illustrative images for publication and display

1,2,3,4

 

CUVPHI515A
Prepare digital images for pre-press printing
1,3.4,3.5

 
Week 5
March7th
Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, Annual Reports, Commercial Brochures
Demonstration and discussion regarding Job Estimates/Terms& Conditions
Rob Gale folio

CUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5 2, 3.1,3.2,3.3,4.1,4.2,4.3,4.4

CUVPHI515A Prepare digital images for pre-press printing
1.1, 1.2,1.3.1, 3.3, 3.4,3.5

 
Week 7
March 21st
Class Project Work
 CUVPH1512A
Make illustrative images for publication and display

1,2,3,4

 

CUVPHI515A
Prepare digital images for pre-press printing
1,2.1,2.2,2.3,2.6,2.7,2.8,2.9,3.1,3.3,3.4,3.5

Week 8
March 28th
One on One Assessment by appointment GradingCUVPH1512A
Make illustrative images for publication and display
1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing
1,2.5, 2.6,2.7,2.9, 3.1, 3.4,3.5
Week 9
4thApril
Guest Lecture - Bryce Dunkley has self-published 4 books successful books on The Mornington Peninsula. CUVPH1512A
Make illustrative images for publication and display
1,2,3,4
CUVPHI515A Prepare digital images for pre-press printing
1,2,3,4
Week 10
April 11th
Assignment 2 Critique 2 (8 Images due) Participate & comment in critique. The Critique assess aspect of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
GradingCUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5


Week 11
18th April
Class work on project
 

CUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5

Week 12
2nd May
One on One Progressive assessmentGrading

CUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5

Week 13
9th May
Publishing opportunities
Stock Photography it’s history to present day opportunities
Lecture and discussions

Class work on book project
 

CUVPH1512A
Make illustrative images for publication and display

1.1,1.2,1.3,1.4, 1.6,1.7,2.1,2.2,2.3,2.4, 2.6, 2.7, 3.1, 3.2, 4.2, 4.5,

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5

Week 14
16th May
Group AssessmentGrading

CUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5

1Week 15
23rd May
Class work on project 

CUVPH1512A
Make illustrative images for publication and display

1.1, 1.2, 1.3, 1.5, 2.2, 2.3, 2.5, 2.6, 2.7. 3.2, 3.3, 3.7, 4.1, 4.2, 4.3, 4.5

CUVPHI515A Prepare digital images for pre-press printing1.1,1.2,

2.1,2.2,2.3,2.6,2.7,2.9,3.1,3.2,3.3,3.4,3.5

Week 16
30th May
Class Project Work
 

CUVPH1512A
Make illustrative images for publication and display

1,2,3,4

CUVPHI515A Prepare digital images for pre-press printing

1,2,3


Learning Resources

Prescribed Texts

Photoshop CS4: Essential Skills (Photography Essential Skills) Mark Galer M.Ed., Philip Andrews - Publisher Focal Press


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

DSL Camera
Wide angle to telephoto focal length lens
Speedlight(s)
Access to a computer
Personal Hard Drive
Overview of assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through:
• direct observation and questioning of your working methods
• practical exercises that demonstrate your ability to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
• review of your projects against illustrative industry standards and service specifications.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through:
• direct observation and questioning of your working methods
• practical exercises that demonstrate your ability to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
• review of your projects against illustrative industry standards and service specifications.


Assessment Tasks

To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment
For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:
Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview