Course Title: Establish and adjust the marketing mix

Part A: Course Overview

Program: C5229

Course Title: Establish and adjust the marketing mix

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5811C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Internet or Workplace

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This unit equips students to undertake marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMKG502B Establish and adjust the marketing mix
Elements:	1. Evaluate each component of the marketing mix
	2. Determine marketing mix for specific markets
	3. Monitor and adjust marketing mix

Learning Outcomes

Upon successful completion, students will have the  skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.