Course Title: Apply the elements and principles of design

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5265

Course Title: Apply the elements and principles of design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact Email:simon.rankin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Gerard Brennan: gerard.brennan@rmit.edu.au

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required, however this unit will be in a clustered delivery with VPAU056 Create design concepts from a brief to produce 2-dimensional artwork to finished art stage.

Course Description

In this unit you will develop the skills and knowledge to apply different approaches and strategies for effective design solutions. You will investigate the application of acknowledged principles and elements in the concept, process and final outcome of the design.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU013 Apply the elements and principles of design

Element:

1. Research for design solution ideas

Performance Criteria:

1. Research and analyse information, ideas and approaches with consideration of intellectual property, moral rights and copyright requirements to assist in identifying and clarifying concept design needs
2. Identify and prioritise main elements and design considerations
3. Examine technical aspects of the design concept
4. Appraise the aesthetics of the design
5. Develop design ideas based on initial research for discussion

Element:

2. Explore design elements and principles to inform concept

Performance Criteria:

1. Explore and experiment with a range of design solutions based on research and analysis
2. Test various design solutions using the elements and principles of design
3. Take account of particular safety or environmental issues associated with the use of different techniques and media
4. Propose design solution and present outcomes in a progressive and logical format
5. Evaluate the potential for new approaches based on capabilities of techniques already used
6. Adapt and use relevant ideas and approaches

Element:

3. Develop and refine design solution

Performance Criteria:

1. Determine a design solution based on knowledge and understanding of different techniques
2. Consider and establish criteria for selecting techniques, tools, equipment, materials required for the production of concepts based on experimentation results
3. Select approach to work which meets established criteria
4. Refine design

Element:

4. Identify and evaluate appropriate process and techniques to achieve design

Performance Criteria:

1. Identify possible constraints of materials related to desired outcome
2. Identify range of potential techniques to achieve desired outcome
3. Identify the imposed design limitations
4. Produce prototype design using alternative methods and techniques
5. Evaluate prototype design in terms of conceptual vision/design solution
6. Identify design shortcomings
7. Identify approaches to overcome design shortcomings

Element:

5. Realise design solution

Performance Criteria:

1. Select and apply the elements and principles of design to create
design solution
2. Realise the design using techniques and media selected from research and experimentation to meet design solution
3. Evaluate and respond to the potential for changes in the use of techniques and experimentation to meet the design solution
4. Refine the design solution based on ongoing experiences with the production of the work
5. Use safe working practices throughout the production of the work
6. Consider issues of presentation and take action accordingly


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

On your timetable, this competency, in conjunction with VPAU010 (Analyse and implement sustainable work practices) and VPAU057 (Create design concepts to produce 2 dimensional artwork to finished art stage) will be referred to as Design 2.

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualification’s Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.

Artists and designers create art to communicate and design ideas, thoughts, or feelings and to plan, analyse, and create visual solutions to communications problems.
The application of this unit in the workplace sees an individual exploring and developing concepts that incorporate the principles of design.


Teaching Schedule


Week 
Week beginning Activity 
Performance criteria
18 FebruaryOrientation Week
 
215 FebruaryFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
322 February
Festival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
41 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
58 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
616 March 
Festival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
722 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
829 MarchFestival Brief Game Brief introVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
  TERM BREAK 
 912 April 
Game Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1019 AprilGame Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1126 AprilAGIdeas Game Brief
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 123 May
Game Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1310 MayGame Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1417 MayGame Brief
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 1524 May Corporate ID - Logo & Stationery VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 16 31 May Corporate ID - Logo & Stationery VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
   SEMESTER BREAK
 
 1 5 July       
 Corporate ID - Logo & Stationery
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 2 12 July   
 Work Placement     
 3 19 July Work Placement     
 4 26 July     
Corporate ID - Annual Report 
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 5 2 August       
 Corporate ID - Annual ReportVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 6 9 August    
 Corporate ID - Annual Report  
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 7 16 August
 Corporate ID - Annual Report
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 8 23 August
 Corporate ID - Annual Report
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 9 30 AugustPaper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 10         6 September 
 Paper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 11 13 September
 Paper SamplerVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
   TERM BREAK
 
 12 4 OctoberPaper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 13 11 October Paper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 14 18 October      
 Work Placement & Folio Review  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 15 25 October
 Work Placement & Folio Review VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 161 November
 Work Placement & Folio Review  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 17 8 November
Folio Week
  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

Music Festival Promotion 20%

Game 20%

Corporate ID: Logo, Stationary 20%

Annual Report 20%

Paper Sampler 20%

• Most briefs are evenly weighted and the marks will be averaged out at the completion of the unit.


Assessment Matrix

Course Overview: Access Course Overview