Course Title: Produce art work from concept to finished art stage

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: GRAP5270

Course Title: Produce art work from concept to finished art stage

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Meredith Chesney

Course Contact Phone: +61 3 9925 9438

Course Contact Email:meredith.chesney@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Produce artwork from a concept to finished art stage through the exploration and application of a range of advanced techniques and media. It is a specialisation unit and refers to a specific art form.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU055 Produce art work from concept to finished art stage

Element:

1 Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify the user or client for the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues

Element:

2 Research background information

Performance Criteria:

2.1 Source and evaluate information pertinent to the brief
2.2 Discuss research with relevant colleagues to assist in understanding brief
2.3 Contextualise research information to assist with initiating ideas

Element:

3 Establish communication process with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Pro-actively seek and act on feedback from the client
3.3 Agree on concept for work which complies with the brief

Element:

4 Experiment with advanced techniques, equipment and media

Performance Criteria:

4.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used
4.2 Explore and experiment with a broad range of advanced methodologies, techniques, tools, equipment and media for the achievement of different effects and to inform practice
4.3 Explore and experiment with advanced design methodologies, designs and typography skills
4.4 Research, adapt and use relevant ideas and approaches with consideration of intellectual property, moral rights and copyright requirements

Element:

5 Develop, create and refine conceptual vision for design concepts

Performance Criteria:

5.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies
5.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required to develop the conceptual design that meets the parameters of the brief
5.3 Select approach to work which meets established criteria
5.4 Refine conceptual vision based on ongoing experimentation, analysis of technological methods and design concept viability to meet design challenge
5.5 Prepare a design proposal representing the design vision 

Element:

6 Produce visuals and present to client

Performance Criteria:

6.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the design
6.2 Document changes arising from the original brief
6.3 Produce visual interpretation of design
6.4 Prepare a range of written and visual support materials to contribute to final presentation
6.5 Present design work and explain concepts for work to client including rationale
6.6 Respond to feedback and make changes as required

Element:

7 Prepare project work plan

Performance Criteria:

7.1 Identify all components required to produce the finished art
7.2 Assess technical requirements associated with production using specified guidelines
7.3 Assess specific resource requirements which arise from the use of techniques and experimental approaches
7.4 Identify and consult with any support services required for the production of the work
7.5 Monitor and document project work flow consistent with the concept for the brief and with work plan
7.6 Organise and maintain workspace and resource requirements in accordance with safety and other workplace requirements
7.7 Research and evaluate costs and potential sources of supply of resources and other constraints which may impact on work

Element:

8 Realise finished art work

Performance Criteria:

8.1 Realise the concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision
8.2 Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet the conceptual vision
8.3 Refine the conceptual vision based on ongoing experiences with the production of work
8.4 Use safe working practices throughout the production of the concept drawings
8.5 Prepare final artwork and documentation to accompany final art
8.6 Develop specifications to ensure that the quality of work meets requirements

Element:

9 Produce finished artwork

Performance Criteria:

9.1 Select and fit type into layout to conform with brief requirements
9.2 Select, scale and crop photographs and illustrations to fit
9.3 Position accurately components of the layout
9.4 Check layout against brief requirements to conform with proposed printing process
9.5 Finalise layout ready to present to client
9.6 Output images in accordance with technical requirements


Learning Outcomes


*


Details of Learning Activities

Learning Activities Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements.
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees an individual designer responding to a brief to produce concepts using a range of advanced techniques and media. The designer would use a wide range of tools, equipment and media and the concepts developed would convey strong conceptual and theoretical development. This work would usually be carried out under limited supervision.


Teaching Schedule

 TEACHING SCHEDULE & ASSESSMENT MATRIX 
Week   
Activity   
Performance Criteria
1AUSPACK Exhibition
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.61.1-1.3, 2.1-2, 3.1-3.3, 4.1-4.4, 5.1-5.5
6.1-6.6, 7.1-7., 8.1-8.6, 9.1-9.6
2Preflighting and File Checking
(Exercise 1) – 10%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
3B&W Conversion and Spot Colour
(Exercise 2)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
4Duotones
(Exercise 2) – 10%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
5Repurposing Files (Colour Comparison) – Practical Task
(Brief 1)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
6Repurposing Files (Colour Comparison) – Practical Task
(Brief 1)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
7Repurposing Files (Colour Comparison) – Practical Task
(Brief 1) – 20%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
8OCE Visit
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
9Image Editing UCR (Exercise 3) – 10%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
10Image Editing Trapping (Exercise 4) – 10%VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
11Student Exhibition Project
Self Promotional Item – Practical Task (Brief 2)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
12Student Exhibition Project
Self Promotional Item – Practical Task (Brief 2)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
13Student Exhibition Project
Self Promotional Item – Practical Task (Brief 2) – 20%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
14Student Exhibition Project
Preparation & Production for Exhibition – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
15Student Exhibition Project
Preparation & Production for Exhibition – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
16Student Exhibition Project
Preparation & Production for Exhibition – Team Project – 20%
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6


Learning Resources

Prescribed Texts

Title: A Guide to Graphic Print Production – 2nd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg].
Author: Johansson, K. (Kaj)
Other Author(s): Lundberg, Peter. and Ryberg, Robert.
Publisher: Hoboken, N.J. : Wiley, 2007.

0471761389


References

A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. The drive is called ‘ Trumpet’ and the access address is trumpet.dsc.rmit.edu.au. Further information regarding access to this is available in the computer survival kit provided during orientation


Other Resources

See notes under references for details


Overview of Assessment

Assessment for this unit will include some or all of the following tools;
Digital projects, exercises, briefs, team projects.

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment


Assessment Tasks

Due dates are indicated on the timeline section of this guide
40% Class activities and exercises must be completed during class time and be presented to the instructor for recording on task sheets as complete.
20% Repurposing Files (Colour Comparison) – Practical Task (Brief 1)
20% Self Promotional Item – Practical Task (Brief 2)
20% Preparation & Production of Materials for Exhibition  – Team Project
In cases of absence it is the students responsibility to consult directly with the instructor to arrange an agreed time frame for completion of missed work. This would normally be within one week unless otherwise arranged. Work handed in later than 1 week late without prior arrangement may not be accepted. Please take note of section on ‘Work not seen in progress’ in this course guide


Assessment Matrix

MARK TABLE
CHD Competency with High Distinction
CDI Competency with Distinction
CC  Competency with Credit
CA  Competency Achieved
NYC Not Yet Competent

Other Information

Employability skills
Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They should negotiate the extension before the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see RMIT site for details on Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
NOTE: Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview