Course Title: Create design concepts from a brief to produce 3 dimensional artwork to finished art stage
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: GRAP5272
Course Title: Create design concepts from a brief to produce 3 dimensional artwork to finished art stage
School: 320T Design (TAFE)
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Paul Copeland
Course Contact Phone: +61 3 9925 9438
Course Contact Email:paul.copeland@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
VPAU056 Create design concepts from a brief to produce 2 Dimensional artwork to finished art stage
Course Description
In this unit you will create design concepts to produce a 3-dimensional (3D) artwork to finished art stage through exploration and application of a range of advanced techniques and media.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VPAU057 Create design concepts from a brief to produce 3 dimensional artwork to finished art stage |
Element: |
1. Experiment with equipment and media |
Performance Criteria: |
1.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used |
Element: |
2. Develop, create and refine conceptual vision for 3D concept |
Performance Criteria: |
2.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies |
Element: |
3. Produce visuals |
Performance Criteria: |
3.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the 3D design |
Element: |
4. Realise the 3D design concept |
Performance Criteria: |
4.1 Realise the 3D concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision |
Element: |
5. Produce 3D finished artwork |
Performance Criteria: |
5.1 Select and fit type into layout to conform with brief requirements |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
The majority of learning will occur in a computer laboratory and studio rooms. Some learning activities will include a self directed learning approach. Self-directed learning refers to organised teacher-directed learning activities that you will undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements
Teaching Schedule
Week | Activity | Learning Element |
1 | Orientation | |
2 | Brief 1 - Redesign overview Introduction & dieline construction |
1,2, |
3 | Brief 1 research & marketing considerations |
1,2, |
4 | Brief 1 Branding and FOP design |
1,2, |
5 | Brief 1 Branding FOP |
1,2 |
6 | Brief 1 BAP and mandatory layout |
1,2,3,4 |
7 | Brief 1 Final design amendments, packaging finished art |
1,2,3,4,5 |
8 | Brief 1 Finished art, markup |
1,2,3,4,5 |
9 | Brief 1 Finished art, markup |
1,2,3,4,5 |
10 | Brief 1 Submission |
1,2,3,4,5 |
11 | Brief 2 Southern Cross Packaging Awards Intro & research |
1,2 |
11 | Brief 2 Research & concept development + Brand Naming workshop |
1,2 |
12 | Brief 2 Concept refinement, brand development, pack shape exploration |
1,2,3 |
13 | Brief 2 Front of Pack Design roughs - 2 concepts |
1,2,3,4 |
14 | Brief 2 Front ofPack Design refinements - 2 concepts. Choose final concept |
1,2,3,4 |
15 | Brief 2 Refine full pack layout & draft rationale |
1,2,3,4,5 |
16 | Brief 2 Refine full pack layout & finished art |
1,2,3,4,5 |
17 | Brief 2 Project presentation |
1,2,3,4,5 |
18 | Brief 2 Project presentation & submission |
1,2,3,4,5 |
19 | Brief 3 - Series 3 Intro, research, marketing considerations |
1,2 |
20 | Brief 3 Research & concept development + Brand Architecture workshop |
1,2 |
21 | Brief 3 Concept refinement,brand development, die line exploration |
1,2 |
22 | Brief 3 Front of pack design x 3 variants |
1,2,3 |
23 | Brief 3 Front of pack design refinements x 3 variants |
1,2,3,4 |
24 | Brief 3 Full pack layouts x 3 variants |
1,2,3,4 |
25 | Brief 3 Refine full pack layout & finished art |
1,2,3,4,5 |
26 | Brief 3 Project presentation & submission |
1,2,3,4,5 |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Practical exercises and industry style briefs
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Brief 1 Packaging redesign 25%
Brief 2 Southern Cross packaging Award Brief 35%
Brief 3 Series 3 40%
Assessment Matrix
CHD Competency with High Distinction
CDI Competency with Distinction
CC Competency with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
Other Information
Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.
Course Overview: Access Course Overview