Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP9417C

Course Title: Interpret and respond to a brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5233 - Diploma of Product Design

Course Contact : Julian Pratt

Course Contact Phone: +61 3 9925 4820

Course Contact

Name and Contact Details of All Other Relevant Staff

Kevin Lewis

Layal Saker

Julian Pratt

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to interpret and respond to a brief through the production of work. As such the unit is holistic in nature and focuses on the overall work process to meet the requirements of a brief. This unit is required wherever work is prescribed by a commissioning agent/client. People working in many industries require the skills and knowledge in this unit, and the
unit is written to allow for contextualisation to a particular industry context. The work would usually be carried out independently, although guidance would be available if required.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief


1.  Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief

1.2 Establish and clarify the user or client for the
proposed product/service to inform design

1.3 Identify and clarify specifications, parameters or
constraints of the brief in consultation with
relevant colleagues

1.4 Source and evaluate information pertinent to the brief


2.  Develop and refine the design concept

Performance Criteria:

2.1 Develop the initial design concept consistent with
the parameters of the brief

2.2 Evaluate and explore options for refining the
concept to best meet the parameters of the brief

2.3 Refine options and select the approach which
best meets the requirements of the brief


3.  Liaise with client

Performance Criteria:

3.1 Agree on the communication process and the
frequency of communication with the client

3.2 Present concepts for work at appropriate stages
during the design process as required

3.3 Pro-actively seek and act on feedback from the

3.4 Agree on concept for work which complies with
the brief


4.  Plan the production of the work

Performance Criteria:

4.1 Identify all components required to produce the

4.2 Assess technical requirements associated with
production using specified guidelines

4.3 Identify and consult with any support services
required for the production of the work

4.4 Document work flow consistent with the concept
for the brief


5.  Complete the production of the work

Performance Criteria:

5.1Collect and/or organise required components for
the work

5.2 Produce or monitor the production of work
ensuring all parameters of the brief are met

5.3 Accurately document the work progress in a
format appropriate to the nature of the design and
requirements of the brief

5.4 Seek client approval for work where appropriate

Learning Outcomes

Skills and knowledge required to interpret and respond to a brief through the production of work.

Details of Learning Activities

Blocked project run in week 2 involving group research work, development of concept, planning of production of idea and production of concept to present to student group

Itegrated concept development work and presentation of ideas in studio setting

Teaching Schedule

Wednesday 20th Feb - Research and concept development

Thursday 21st Feb - Reveiw and planning of works

Friday - 22nd Feb - Develop of 3D design and presentation to group


various times - presentation of concepts for "Design a product from a Brief" course.

Learning Resources

Prescribed Texts


Other Resources

Student require a Camera (phone ok) and drawing materials. to document and present ideas to the group

Overview of Assessment

The following evidence is critical to the judgement of competence in this unit:
   • interpretation of and response to a brief to produce work which complies to the parameters of the brief

The assessment context must provide for:
   • practical demonstration of skills through the design and production of work which responds to a brief
   • interaction with others to reflect the communication and collaboration aspects of this unit
   • presence of time constraints that reflect industry practice and standards

Assessment must include evidence of the following knowledge and skills:
• terminology used in a brief
• the format of a brief typically used in the relevant sector
• a range of documentation methods relevant to the sector of work
• a range of communication skills in relation to the client liaison process
• copyright, moral rights and intellectual property issues and legislation and their relevance to the design industry
• literacy skills sufficient to interpret a brief and to source and evaluate information pertinent to the brief

Assessment Tasks

1. Presentation of 3D object inspired by the Graffiti Art of Melbourne

2. Presentation of other design projects within "Design product from a Brief"

Assessment Matrix

All elements covered withi this Assessment tasks

Other Information

Workshop PPE must be worn when working in the Product Design Workshop.

Course Overview: Access Course Overview