Course Title: Produce retail visual illustrations

Part A: Course Overview

Program: C5235

Course Title: Produce retail visual illustrations

Portfolio: DSC

Nominal Hours: 30.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Design (TAFE)


Term1 2012

Course Contact: John Owe Young

Course Contact Phone: +61 3 9925 4717

Course Contact Email:

Course Description

This unit encompasses the skills and knowledge required to produce simple visual representations of proposed product presentations and display exhibitions.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

SIRRMER005A Produce retail visual illustrations


1.  Produce product illustrations

2.  Produce images of objects and interiors

3.  Produce interior and exterior colour schemes

4.  Produce colour schemes

5.  Produce quick sketches

Learning Outcomes

The following skills
• hand-drawn in-perspective sketching
• use of tone, colour and surface in sketch illustrations.
• colour planning and blocking in retail visual merchandising design concepts.
• the elements and principles of design

Overview of Assessment

• Developing project brief
• Portfolio presentations
• Application of technical skills
Assessment Tasks
Brief 1 Proportion, product and figures.
Brief 2 Tone and light.
Brief 3 Line and composition.
Brief 4 Colour and product illustrations.
Brief 5 Retail illustrations.
Brief 6 Fashion /editorial illustrations.
Brief 7 Promotional illustrations.
• All briefs are evenly weighted and the marks averaged out at the completion of the unit