Course Title: Develop a sales strategy

Part A: Course Overview

Program: C5287

Course Title: Develop a sales strategy

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Design (TAFE)

Face-to-Face or Internet

Course Contact: Garry Amy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to develop a sales strategy to underpin the attainment of targets within a marketing plan.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

SIRXSLS008A Develop a sales strategy


1.  Review existing sales strategy

2.  Devise a sales strategy

3.  Implement sales strategy

Learning Outcomes

This unit requires a sales team leader or manager to evaluate current company sales strategies against agreed targets and collaboratively plan, review and implement sales strategies to meet business goals and outcomes.

Overview of Assessment

Evidence of the following is essential:
• accesses, analyses and integrates information regarding current company sales strategies
• develops realistic sales strategy targets that relate to strategic and business planning targets
• develops a successful sales strategy for a product or service in consultation with relevant personnel
• establishes procedures and mechanisms to collect and report on sales strategy during the development stage
• presents concise implementation procedures and review mechanisms for a sales strategy.