Course Title: Design web environments

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: COSC5949C

Course Title: Design web environments

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Sessional Chris Seater
Contact: Naomi Herzog
Phone: 9925 4170

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to work with clients to develop design specification documents for web environments, specifically focussed on requirements of the photographic industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG502A Design web environments


Element 1. Determine project requirements

Performance Criteria:

1. Analyse project brief to identify purpose of, and target audience for, web environments
2. Consult with clients to clarify project requirements
3. Identify target audience characteristics and determine how these influence all aspects of design
4. Identify content to be incorporated and generated and how this content is to be accessed, searched or delivered


Element 2. Research and select web environments

Performance Criteria:

5. Research web environments and analyse their potential
6. Analyse how these web environments meet audience and content requirements
7. Identify issues relating to delivery platform and standards, and determine how these may affect web environment options
8. Consult relevant personnel to ensure that all possible web environment options are considered
9. Select web environments that will meet creative, production and technical requirements


Element 3. Draft design specifications

Performance Criteria:

10. Design the architecture of web environments to show interrelationship between environment components
11. Identify each web environment and specify its individual interactive features, functionality and navigation and its relationship to design as a whole
12. Identify content components and specify how these will be logically structured and integrated into and/or generated by web environments
13. Specify levels of access permissions to web environments as required
14. Specify media assets as required
15. Specify user interfaces of web environments
16. Specify production requirements, including appropriate testing strategies
17. Write draft design specifications to include all relevant advice to design and development teams
18. Discuss draft design specifications with client to ensure designs are consistent with project briefs


Element 4. Review and confirm design specifications

Performance Criteria:

19. Review designs against required project outcomes, as well as client and audience needs
20. Review designs to ensure they meet creative and technical requirements
21. Adjust designs as necessary after discussions with relevant personnel
22. Clarify legislative or ownership issues to comply with production and organisational requirements
23. Confirm with client acceptance of design specifications, including deliverables, milestones and timelines

Learning Outcomes

On successful completion of this unit, you will be able to interpret and clarify written proposals and present ideas for the design of web environments. You will be able to design and develop a web environments specifically focussed on photographic industry requirements.

Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:
lectures & tutorials
class exercises
class presentations
group discussion
online research
work shopping of students’ own projects

Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work

Teaching Schedule

WeekClass contentAssessment DueElements
Web Design Overview - Design for Web environments
Assignment Briefing1, 3

The Design Process - Website Interface Design - planning a photographer’s website, establish a target market for your website, audience, Researching web environments


Information Architecture - Organising your information, Site Structure/Map, Presenting Infiormation Archtiecture and functionality as a wireframe

 2, 3
4Interface Design - Builiding your personal brand online. Graphics as contnet and streamlining your content for an online environment Formative Item 1 due2, 3
5Writing and manintaining your site - ensuring your site expresses your brand 3, 4
6Web Graphics - Graphics as Content - Graphic file formats, characteristics of web graphicsFormative Item 2 due1, 2
7Online Self Promotion for your Website - email newsletters, Flickr, Forums, Mailing Lists, Blog comments, Social Networking sites/Bookmarking 1, 2
8Assignment  Class Presentations - pdf and submit journals Summative Item 1 due1, 2, 3,4
NOTESchedule may change as required  

Learning Resources

Prescribed Texts

Dabner et. al., 2010, Graphic Design School, Thames and Hudson
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA


You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

Other Resources

Personal data storage device, personal computer with current versions of In Design, Acrobat, Bridge and Photoshop and current web browsers as required, as available in RMIT labs

Overview of Assessment

Assessment tasks include building a web brand and identity, a functional schematic prototype, Project functional specification document and an online photo essay translating a hardcover book developed simultaneously.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment tasks in this course include:


  1. Target Audience
    Research and idenitfy your target audience.
    Due - week 4
  2. Brand Identity
    Develop a personal web brand and identity
    Due week 6


  1. Develop a Functional Specificaion pdf document outlining o portfolio website incorporating graphis and mockups with full content and assets
    Due week 8

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview