Course Title: Design web environments

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: COSC5949C

Course Title: Design web environments

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teachers: Bill Burrows

Support staff: Naomi Herzog

Phone: 9925 4815

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to work with clients to develop design specification documents for web environments, specifically focussed on requirements of the photographic industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG502A Design web environments


Element 1. Determine project requirements

Performance Criteria:

1. Analyse project brief to identify purpose of, and target audience for, web environments
2. Consult with clients to clarify project requirements
3. Identify target audience characteristics and determine how these influence all aspects of design
4. Identify content to be incorporated and generated and how this content is to be accessed, searched or delivered


Element 2. Research and select web environments

Performance Criteria:

5. Research web environments and analyse their potential
6. Analyse how these web environments meet audience and content requirements
7. Identify issues relating to delivery platform and standards, and determine how these may affect web environment options
8. Consult relevant personnel to ensure that all possible web environment options are considered
9. Select web environments that will meet creative, production and technical requirements


Element 3. Draft design specifications

Performance Criteria:

10. Design the architecture of web environments to show interrelationship between environment components
11. Identify each web environment and specify its individual interactive features, functionality and navigation and its relationship to design as a whole
12. Identify content components and specify how these will be logically structured and integrated into and/or generated by web environments
13. Specify levels of access permissions to web environments as required
14. Specify media assets as required
15. Specify user interfaces of web environments
16. Specify production requirements, including appropriate testing strategies
17. Write draft design specifications to include all relevant advice to design and development teams
18. Discuss draft design specifications with client to ensure designs are consistent with project briefs


Element 4. Review and confirm design specifications

Performance Criteria:

19. Review designs against required project outcomes, as well as client and audience needs
20. Review designs to ensure they meet creative and technical requirements
21. Adjust designs as necessary after discussions with relevant personnel
22. Clarify legislative or ownership issues to comply with production and organisational requirements
23. Confirm with client acceptance of design specifications, including deliverables, milestones and timelines

Learning Outcomes

On successful completion of this unit, you will be able to interpret and clarify written proposals and present ideas for the design of web environments. You will be able to design and develop a web environments specifically focussed on photographic industry requirements.

Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:

  • lectures & tutorials
  • class exercises
  • class presentations
  • group discussion
  • online research
  • work shopping of students’ own projects

Out of class activities include, but are not limited to:

  • research (online /library /public displays/galleries)
  • independent project based work

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources 
WeekClass contentAssessment Due
1Online Brand Identity
Research practices for analysing online design and web presence
Photographers online - the Audience and the Online Brand

Course Overview and Project Briefing


Organising relevant Image content
Understanding web file formats
Optimising photographs, web graphics and exploring Save for Web approaches

Cropping and resizing Photographs


Posting an online proposal
Class exercise to post up profile content to an online page
Text content audit and development in conjunction with Jessi DiBlasi

4Site design and building a proposal
Creating a Website Mock-up
Planning your website
Creating a Site map
Developing Text Content specific to a site map specifications
5Creating a Website Mock-up
  • Develop Interface design of Homepage and content page templates in Photoshop using your branding and Photographic text content Setting up Photoshop for Web
  • Creating a Wireframe
  • Importing Images
  • Working with Photographs
Reflective Exercise:
Research Photographers WordPress sites - present as an Indesign PDF
Project proposal in class review
Ungraded assessment task 1 Online Profile with optimized web graphics
6Project proposal in class Development



7Project proposal in class Development

Ungraded assessment task 2 due
Draft design proposal for Website or Mobile App

8Present final PDF presentation of online design proposal

Graded Item 1 due
Final design proposal for Website or Mobile App

NOTESchedule may change as required 

Learning Resources

Prescribed Texts

Dabner et. al., 2010, Graphic Design School, Thames and Hudson
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA


You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system.

RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal data storage device, (generally a minimum of two), personal computer with current versions of In Design, Acrobat, Bridge and Photoshop and current web browsers as required, as available in RMIT labs

Overview of Assessment

Assessment tasks include building a web brand and identity, a functional schematic prototype, Project functional specification document and an online photo essay translating a hardcover book developed simultaneously.

Assessment Tasks

Assessment is ongoing throughout the semester and across the year and all tasks are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial graded assessment tasks. Graded assessment tasks in this unit are all folio based and reflect the knowledge gained in completion of the folio of finished prints. Full assessment briefs can be found in your Blackboard learning area in My RMIT.

Your knowledge and understanding of course content is developed through participation in class exercises, reviews and critique sessions and assessment is demonstrated in the application of learned skills and insights in completing your assessment tasks.

You must submit all pieces of assessment in order for your competency to be assessed in this course.
For further information on the assessment and grading criteria, please refer to the course Blackboard site. To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment items include:


  1. Online Profile with optimized web graphics
    Design and post an online profile with a brief bio and small summary gallery of 6-10 optimised images in a predefined template provided.
    Due week 5
  2. Draft design proposal for Website or Mobile App
    Develop a PDF presentation of the project design specifications and final designs. It must contain the following items:
    Due Week 7
  • Project concept
  • Project aim
  • Target Audience
  • List of photographic content
  • Interactive Design/ Stylistic approach (written)
  • Screen Mockups of key pages (graphics)
  • Design research
  • Site map
  • Schematic
  • Timeline


3.Final design proposal for Website or Mobile App
    Using the draft proposal, finalise the PDF proposal of the project design including final specifications and designs.
    Due – week 8

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

CA Competency Achieved - Ungraded
NYC Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity


Course Overview: Access Course Overview