Course Title: Produce commercial photo images

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6262C

Course Title: Produce commercial photo images

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to produce commercial photo imaging products for art directors and other clients.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI521A Produce commercial photo images

Element:

1. Establish and define requirements for a range of commercial projects.

Performance Criteria:

1.1 Evaluate requirements of client brief for a range of commercial photo imaging shoots
1.2 Research sources of information for contemporary styles and conceptual and aesthetic approaches to similar commercial photo imaging shoots
1.3 Clarify sample layouts and other visual references with appropriate people
1.4 Prepare job, creative fee and usage estimates for a range of commercial photo imaging shoots
1.5 Meet with client to confirm shoot responsibilities and define and refine shoot requirements
1.6 Prepare terms, conditions and quotation for shoot according to client deadlines and check against initial estimate
1.7 Make agreement and complete contract with client or commissioning agent where applicable
 

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Research and adopt professional practice arrangements for shoot and confirm with appropriate people
2.2 Investigate site-specific OHS, licence and permit requirements
2.3 Consider shoot requirements and make test shots to refine skills for shoot
2.4 Prepare shoot management timelines and make appropriate shoot preparations
2.5 Negotiate with necessary parties for access to models, locations and other subjects
 

Element:

3. Shoot images, proof and optimise work to client specifications

Performance Criteria:

3.1 Capture in-production images to agreed style and content within shoot context
3.2 Confirm any changes that occur during the shoot that may lead to cost variances with client or commissioning agent
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
3.6 Prepare invoice or account for client
3.7 Deliver completed images/creative product to client with invoice or account and copy of licence, and confirm client satisfaction
 

Element:

4. Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props
4.2 Catalogue and archive images or creative product appropriately
4.3 Maintain contractual and financial records for business and taxation purposes
4.4 Review client response and personal performance within shoot context
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
 


Learning Outcomes


On successful completion of this course you will be able to produce commercial photoimaging products with an advertising, architectural, commercial, fashion and industrial outcome.


Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:
practical exercises
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment dueElements
1

Intro to Commercial
Course guide discussion
Assignment discussion

*Brief Formative Task 1
[Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

Assignment work
Research – catalogue quotation

 

Formative Task 1 – submit catalogue for quotation.CUVPHI521A
1
3
2

*Brief Formative Task 2
Editorial - mobile phone - technology

*Submission. Assessment Part 2 Editorial - mobile phone - technology
*Group critique

Formative Task 1 – 6 images on server

Formative Task 2 1 image on server

CUVPHI521A
2
3
4
3 *Brief Formative Task 3
Advertising - major still life photograph
Formative Task 3 – 6 images on serverCUVPHI521A
1
2
3
4Studio Practice.
Mobile phone - technology
 CUVPHI521A
2
3
4
5*Assessment Submission
*Group critique

(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
produce commercial photoimages
 

Summative
in class.
Class critique.
CUVPHI521A
2
3
4
 16*Assessment Submission
*Group critique

(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
produce commercial photoimages
produce media photoimages
produce an innovative presentation of professional work
research role and the use of the photoimage in visual communication
any other work/s deemed appropriate

Summative on server. 


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources


Overview of Assessment

Assessment tasks in this course include: written assignments and practical tasks


 


Assessment Tasks

Assessment tasks in this course are either formative or summative.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment Task/s: The following briefs comprise 3 pieces of assessment work.

*There are 3 parts to the assessments:

Formative Task – Parts 1&2
RESEARCH and CAPTURE. You are required to produce the necessary documentation prior to CAPTURE.

Summative Task - Part 3
The 3rd part of the assessment is the IMAGE submission .

Formative Task 1: Research – catalogue quotation.
After assessment brief you, as part of your prescribed groups, are to research and submit a minimum of 2 catalogues e.g. Davis Jones, Myer etc. sourced from web, magazine and discussion with your teacher.

Formative Task Part 2:
Execute quotation exercise during class in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Post production


Assessment will be based on the degree of effort expended in terms of quality of lighting and its relevance, propping, design creativity, composition, level of viewer interest, mood, effectiveness of result, focus and exposure, presentation and the extent to which your initial idea is pursued.

Proposed ideas are to be discussed with your teacher prior to commencement to ensure suitability of choice and approach. These proposals must be fully detailed and documented before seeking approval. ie ideas listed, sketches of layout, possible props, lighting style and equipment required, etc. students are expected to team up with at least one other student in order to assist one another in pre-production and execution of each individuals assessment.

Formative Assessment Due end of class – on server

Formative Task 2
Editorial - mobile phone - technology

Formative Assessment Due end of class – on server

Formative Task 3 (Wks 3-5)
Advertising - major still life photograph

Formative Assessment Due Week 5 – on server

Summative Final assessment:
Due Week 6

Submit all 3 assessments as per specifications on the RMIT C5041 Server.

*Assessment Submission Week 16
*Group critique

(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
produce commercial photoimages
produce media photoimages
produce an innovative presentation of professional work
research role and the use of the photoimage in visual communication
any other work/s deemed appropriate

Grades used in this unit are as follows:


CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview