Course Title: Produce media photo images

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6263C

Course Title: Produce media photo images

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au
 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to produce media photo images for newspaper and magazine editors.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI523A Produce media photo images

Element:

1. Liaise with client to determine media assignment

Performance Criteria:

1.1 Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar subject material
1.2 Meet with editor, editorial/PR team or journalist to define or refine shoot requirements
1.3 Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate people
 

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Consider shoot requirements, research and adopt professional practice arrangements for shoot, and confirm with appropriate people
2.2 Prepare shoot management timelines and make appropriate shoot preparations
2.3 Negotiate with necessary parties for access to locations and other subjects
 

Element:

3. Shoot images and optimise work to client specifications

Performance Criteria:

3.1 Capture images within shoot context and record necessary detail for caption
3.2 Optimise images to necessary specifications using media industry standards and complete caption details
3.3 Output and transmit media product
3.4 Archive images appropriately
 

Element:

4. Wrap up and review shoot

Performance Criteria:

4.1 Check and reinstate equipment
4.2 Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context
4.3 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot
 


Learning Outcomes


On successful completion of this course you will be able to: produce images for publication in newspapers, magazines, reports and communications.


Details of Learning Activities

In class activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment dueElements
6Intro to Media
Course guide discussion
Assessment discussion

*Brief Formative Task 1
Reportage major newspaper worthy photograph
[Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

Assessment work
Reportage major newspaper worthy photograph

*Submission. Assessment Part 1
*Group critique

Formative Task 1 – 6 images on serverCUVPHI523A
1
7

*Brief Formative Task 2
Editorial architectural/urban [feature spread 3 pgs]

*Brief Formative Task 3
Street/documentary contemporary

Formative Task 2 - 1 image on serverCUVPHI523A
2
3
8Submission Formative Task 2 - on server 

CUVPHI523A
2
3

9

*Location Practice.
Street/documentary contemporary

 

CUVPHI523A
1
3
4
10

 

*Submission. Assessment Task 3
Editorial architectural/urban [feature spread 3 pgs]
*Group critique

 

Formative Task 3 - images on serverCUVPHI523A
2
3
    
 16 *Assessment Submission
*Group critique

(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
produce commercial photoimages
produce media photoimages
produce an innovative presentation of professional work
research role and the use of the photoimage in visual communication
any other work/s deemed appropriate

Summative on server - end of Semester. 


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources


Overview of Assessment

Assessment tasks in this course include: written assessments and practical work


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded. For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment Task/s:

The following brief comprises 3 pieces of assessment work.

*There are 3 parts to the assessments:

Formative Task 1 – Parts 1 & 2
RESEARCH and CAPTURE. You are required to produce the necessary documentation prior to CAPTURE.

Summative Task - Part 3
The 3rd part of the assessment is the IMAGE submission .

Formative Task 1: Reportage major newspaper worthy photograph
Part 1: After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

Formative Task Part 2: Execute location shoot during class in the prescribed manner.

Due end of class.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production.


Assessment will be based on the degree of effort expended in terms of quality of lighting and its relevance, propping, design creativity, composition, level of viewer interest, mood, effectiveness of result, focus and exposure, presentation and the extent to which your initial idea is pursued.

Proposed ideas are to be discussed with your teacher prior to commencement to ensure suitability of choice and approach. These proposals must be fully detailed and documented before seeking approval. ie ideas listed, sketches of layout, possible props, lighting style and equipment required, etc. students are expected to team up with at least one other student in order to assist one another in pre-production and execution of each individuals assessment.

Formative Taak 1 Due Week 6 – on server

Formative Task 2 Editorial architectural/urban [feature spread 3 pgs]
After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

This will be done in Week 7.

Formative Assessment Due Week 7 – on server

Formative Task 3 Street/documentary contemporary
After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

This will be done in Week 8.

*Summative Assessment Submission - Week 16
*Group critique

(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
produce commercial photoimages
produce media photoimages
produce an innovative presentation of professional work
research role and the use of the photoimage in visual communication
any other work/s deemed appropriate 

Submit all 3 assessments as per specifications on the RMIT C5041 Server.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
 

Course Overview: Access Course Overview