Course Title: Make illustrative images for publication and display

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6265C

Course Title: Make illustrative images for publication and display

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Robert Gale
Email: rob.gale@rmit.edu.au

Teacher: Jessie DiBlasi

Email: jessie.diblasi@rmit.edu.au


 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

(Not applicable)

Course Description

In this course you will develop the techniques required to research, conceive, capture and produce a substantial photographic project. The focus of the units is each student to produce their own coffee table stylebook.
The unit is taught in conjunction with ‘Prepare images for Prepress Processing’ CUVPHI530A which concentrates on the output skills to produce a book.
 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI527A Make illustrative images for publication and display

Element:

Element 1. Establish and define requirements for a range of illustration projects

Performance Criteria:

1.1 Evaluate requirements for a range of illustrative photoimaging projects.
1.2 Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
1.3 Clarify sample layouts/other visual references with appropriate person/s.
1.4 Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
1.5 Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
1.6 Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
1.7 Make agreement and complete contract with client.

Element:

Element 2. Prepare for shoot

Performance Criteria:

2.1 Research/adopt professional practice arrangements for
shoot and confirm with appropriate person/s.
2.2 Establish a range of designs for products and content of
product within the shoot context and confirm with client.
2.3 Consider shoot requirements and make test shots to
refine designs for creative product .
2.4 Liaise with associated professionals for establishing
publication or presentation arrangements.
2.5 Investigate site-specific OHS, licence and permit
requirements.
2.6 Negotiate with necessary parties for access to props,
locations, talent, apparel and fashion accessories.
2.7 Prepare shoot management timeline

Element:

Element 3. Shoot images, proof and optimise work to client specifications.

Performance Criteria:

3.1 Capture images within shoot context.
3.2 Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
3.6 Prepare invoice/account for client.
3.7 Deliver completed images/creative product to client with invoice/account and cop

Element:

Element 4. Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props.
4.2 Catalogue and archive images/creative product appropriately.
4.3 Maintain contractual and financial records for business and taxation purposes.
4.4 Review client response and personal performance within shoot context.
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.


Learning Outcomes


On successful completion of this unit, you will have covered the skills required to manage and produce a photographic project.


Details of Learning Activities

In class activities include, but are not limited to:
lectures,
a class field trip exercise,
classroom exercises
workshopping of students’ own projects.
class exercises group discussion
online and library research
independent project based work
Out of class activities include, but are not limited to:

independent research, reading, study, and practice.
 


Teaching Schedule

One on One Assessment by appointment - Critique 2
Students to submit Font test and layout via photo copies

Review of progress
(Minimum 8 images) Jess & Rob to assess

WeekClass contentAssessment DueElements
1

LECTURE

General introduction to the unit
Overview of subject, assessments requirements and time line.
Show example of some professional photographic book projects.
Example of previous student work.
Group Discussion of possible subject matter for a photographic book that is to be
Planned – submission of a proposal outlining concept and cost
Documentary photographic approach and styles

Presentation/Handout Time Life Photo Story formula - How to construct a visual story.

Assignment 2
Summative Set
‘Students to create their own photographic book’
1,
2Field trip Assignment 1 – Fitzroy Gardens Photography of  Cooks cottage for a brochure.

In this field trip students work in small groups with each person spending individual time with the lecturers. Looking at

  • Camera position
  • Framing & composition for layout
  • Use of perspective.
  • Shooting for layout restrictions
  • Exposure & Lighting for reproduction
  • Interpreting brief requirement

 

Assignment 1
Formative
Capt Cook Brochure photography
1,2,3,4
3

LECTURE

Assignment 1 - Class Critic of Photography of  COOK’S COTTAGE Fitzroy Gardens shoot for brochure layout

  • Digital file processing & retouching for reproduction

Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, Books, Advertising, Inernet, Junk Mail

TUTORIAL CLASS

One on One book proposal development appointments

(Jess or Rob)
(In MIP Tute time by appointment to review your proposals)

Assessment 1 Formative. Due1,2
4

FORMATIVE  Group Assessment - Assignment 2 BOOK

Students to present their individual story proposals 5min presentations.


Lecture and discussions
Class work on book project

Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, book, Advertising Junk Mail

Project work - Review and editing of images in context of individual story line development.

Mag Catalogues, books for group discussion1,2,3,4
5Project work- Review and editing of images in context of individual story line development. – by appointment meetings 1,2,3,4
6

SUMMATIVE Assignment 2 - Critique 1 : GROUP ASSESSMENT

Progressive Group assessment of Book Project
Participate & comment in critique. The Critique assesses aspect of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality.

(4 Images due) Rob to assess

Summative progressive assessment1,2,3,4
7Excursion to Bambra press
http://www.bambrapress.com.au/
(Prep 4 Print /Lecture)
GROUP A&B – to attend from 12.30 – 2pm TUES 25thMarch

This is an excision to a Melbourne based, print company who produce a wide range of high end short and long run publications (both offset and digital). You will have the opportunity to tour the facility and see the life cycle of the modern printing process.

Thursday 27th March class will be lab access for people who require it Project work- Review and editing of images in context of individual story line development. – by appointment meetings

 1,2,3,4
8SUMMATIVE Assignment 2 - Critique 2 :
Students to submit Font test and layout via photo copies

Review of progress
(Minimum 8 images) Jess & Rob to assess

Summative progressive assessment               1,2,3,4
9

 Lab classes. (Jess & Rob)

Project work- Review and editing of images in context of individual story line development. – by appointment meetings

 1,2,3,4
10

Lab classes. (Jess & Rob)

Project work- Review and editing of images in context of individual story line development.photography capture, continuity of story line, digital image process

 1,2,3,4
11

Lab classes. (Jess & Rob)

Project work - Review and editing of images in context of individual story line development. Layout, storyline, caption development 

 1,2,3,4
12Assignment 2 - Critique 3 : Progressive One On One assessment of Book Project by appointment.
The Critique assesses aspects of photography capture, continuity of story line, aesthetic digital image process,refinement of story line, image cropping, captions, issues re re intercration of photos images and words.

Review of progress
(Minimum 20 images) Jess & Rob to assess

Summative progressive assessment1,2,3,4
13

Project work - Review and editing of images in context of individual story line development.- by appointment

Final image selection, prep of files to be sent to the printer!
Rob and Jess class time

 Summative progressive assessment4


 


Learning Resources

Prescribed Texts

Photoshop CS6: Essential Skills (Photography Essential Skills) Mark Galer M.Ed., Philip Andrews - Publisher Focal Press


References

www.pdnonline.com/ PDN (Photo District News)
http://acmp.com.au Australian Commercial Magazine Photographer
http://www.aipp.com.au
http://www.luminous-landscape.com/
http://www.strobist.blogspot.com/
You are advised to look at the course Blackboard site for ongoing updated information.
 


Other Resources

DSL Camera

Wide angle to telephoto focal length lens 

Speedlight(s)

Tripod


Access to a computer


Personal Hard Drive 300 – 500gig
 


Overview of Assessment

Assessment tasks in this course include:
• Direct questioning combined with review of portfolios of
evidence
• Direct observation of candidate applying a typical
workflow in illustrative photo imaging professional practice
 


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.

For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assignment 1 – Formative: Capt Cook Cottage Brochure photography. Due wekk 6.

Assignment 2 – Summative: Photography and layout of a photo story in book form. Progressively assessed weeks 6-13.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
 

Course Overview: Access Course Overview