Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5314 - Diploma of Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher  Yannick Thoraval

Teacher Phone  9925 4908

Teacher Email

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 There are no pre-requisites or co-requisites for this course

Course Description

Writing business or technical documents may involve responding to a specific brief. In this course you gain the skills and knowledge needed to interpret and respond effectively to a brief. Through the process of interpretation, you also analyse the elements of a successful brief and learn, in the process, how to write one.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


3.Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


1.Interpret design brief 

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to design brief


2.Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 Evaluate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements


4.Plan production of work

Performance Criteria:

4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a protoype and evaluate against design brief requirements
4.6 Analyse prototype and determine any further adjustments to production requirements
4.7 Finalise production specifications supported by accurate and complete documentation


5.Complete production of work

Performance Criteria:

5.1Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will be able to develop and respond effectively to a written brief.

Details of Learning Activities

 In-class activities:
• Development of practical projects
• Group discussion
• Class exercises
• Workshopping

Out-of-class activities:
• Online research
• Development of practical projects

Teaching Schedule

 Week   Class Content Assessment


(Class 1)

 Introductions and explanation of course structure and assessments
Definitions of briefs
Types of briefs
• policy
• research
• design
• writing
• decision making/project

The value of a brief in project management
The risks of a poorly written brief
The risks of a poorly followed brief
Effective and an ineffective briefs
Format of a brief
Interpret a business/design brief
Scope/parameters of the brief

Assessment 1 assigned: Write a Design Brief



(Class 2)

Explore and develop creative/design brief concept
Generate ideas to respond to a brief
Creative thinking and problem solving
Managing intellectual property

Assessment 2 assigned: Responding to a Brief

Assessment 1 due: Write a Design Brief


(Class 3)

Managing the working relationship
Executing the brief
Assessment 2 due: Responding to a Brief


Learning Resources

Prescribed Texts


Other Resources

All resources will be supplied by the teacher in class.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

  • participation in written exercises, in clss and online
  • oral presentations
  • the application of learned skills and insights to your writing tasks.

Assessment Tasks

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to Blackboard for assessment criteria). Detailed assessment briefs will also be available on Blackboard. Once you have demonstrated competency, Assessment 2 will be graded (refer to Blackboard for grading rubric).

Assessment 1: Write a Design Brief due week 6 (March 21)

Assessment 2: Responding to a Brief due week 8 (April 11) (This assessment is graded)

Graded assessment in this course uses the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Grading criteria for this assessment can be found on the course Blackboard site.

Assessment Matrix

Details of assessment tasks will be discussed in class and will be available on Blackboard.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions

You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Credit Transfer and Recognition of Prior Learning (web link)

Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained.

Assessment and Feedback (web link)

You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress (web link)

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission (web link)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism (web link)

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview