Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: EMPL9782C

Course Title: Originate and develop concepts

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Al Briggs

Course Contact Phone: +61 3 9925 9152

Course Contact Email:al.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nicola Hardy

nicola.hardy@rmit.edu.au

9925 9438

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None, however, this unit will be run in a clustered delivery with BSBDES403A Develop and extend design skills and practice.

Course Description

While undertaking this unit you will originate and develop concepts for products, programs, processes or services to an operational level. Concepts could be developed for any business or community activity or process such as marketing campaigns, staff development programs, information technology and communication systems.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1. Research and evaluate existing information that informs new concept development
1.2. Where appropriate, identify and use gaps in current range of products, programs , processes or services as the catalyst for generating new ideas or concepts
1.3. Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4. Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5. Determine whether other players are filling identified gaps or investigating similar opportunities
1.6. Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7. In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2. Develop a range of creative approaches

Performance Criteria:

2.1. Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2. Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3. Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4. Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5. Identify resources required to achieve desired creative and innovative outcomes
2.6. Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7. Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8. Present proposed concepts or approaches in an appropriate format

Element:

3. Refine concepts

Performance Criteria:

3.1. Ensure concept development process is open to ongoing refinement and testing
3.2. Seek input and feedback on concepts from relevant stakeholders
3.3. Seek specialist advice on creative and technical aspects of proposals as required
3.4. Compare concepts with best practice examples of similar products, programs, processes or services
3.5. Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts
3.6. Evaluate constraints on the realisation of concepts or ideas
3.7. Refine proposals based on analysis and feedback

Element:

4. Develop concepts to an operational level

Performance Criteria:

4.1. Use refined concepts as the basis for developing detailed implementation specifications
4.2. Present specifications to relevant parties for approval, funding or endorsement
4.3. Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities will include:
• Lectures
• Design games
• Peer teaching and class presentations
• Group discussion
• Online research
• Library research
• Independent project based work
• Teacher directed group activities/projects
• Class exercises to review discussions/lectures
• ‘Workshopping’ of student projects
• Analysis/critique of relevant reading material

Out of class activities will include:
• Independent research activity


Teaching Schedule

 

WeekContentPerformance criteria

 

1

Ways of Thinking - Creativity, perfection and impermanence

Formative Task 1 - create a sketchbook using sustainable practice (completed in class).

VART 6284: 1.1- 1.5, 2.1 - 2.6, 4.1 - 4.4

EMPL 9782 :1.1 - 1.7, 2.1 - 2.8

2

Ways of Thinking - Brainstorming and Lateral Thinking

Formative Task 2 - Technological development (completed in class). Pinterest homework: impossible things

VART 6284: 2.1 - 2.6, 3.1 - 3.3, 4.1 - 4.4, 5.1 - 5.3

EMPL 9782: 3.1 - 3.7

3

Ways of Thinking - Impossible Things and Oblique Strategies Homework:

Pinterest board: Problems

VART 6284: 2.1 - 2.6

EMPL 9782: 3.1 - 3.7

4

Paper - Paper folding : basics

Intro to Summative Task 1 - create folio of work + Ox Plough Booklet
 

VART 6284: 1.1- 1.5, 2.1, 4.1 - 4.4

EMPL 9782: 2.1

5

Paper - Paper folding : advanced techniques

Summative Task 1- create folio of work + Ox Plough Booklet

VART 6284: 1.1- 1.5, 2.1, 4.1 - 4.4

EMPL 9782: 2.1

6

Paper - Collage and Cut-ups

Summative Task 1 - create folio of work + Ox Plough Booklet

VART 6284: 1.1- 1.5, 2.1, 4.1 - 4.4

EMPL 9782: 2.1 - 2.8, 3.1 - 3.7

7

Paper - Ox Plough Booklet

Summative Task 1 - conclusion and hand in folio of folded paper works and the Ox Plough book DUE today.

VART 6284: 1.1- 1.5, 2.1, 3.1 - 3.3

EMPL 9782: 2.1 - 2.8, 4.1 - 4.3

8

Ways of Thinking - Problem solving

Working on Formative Task 3 - Problem Solving. Documentation of process and presentation. Both assessed in class.

VART 6284: 2.1 - 2.6, 4.1 - 4.4

EMPL 9782: 2.1 - 2.8

9

Ways of Thinking - Problem solving

Formative Task 3 - problem solving due today. Assessed in class. Today.

Homework: Wacky inventions Pinterest.

VART 6284: 2.1 - 2.6

EMPL 9782 :1.1 - 1.7, 4.1 - 4.3
 

10

Ways of Thinking - Communication

Homework: What is crowd funding?

VART 6284: 1.1- 1.5, 2.1 - 2.6, 5.1 - 5.3

EMPL 9782 1.1 - 1.7, 2.1 - 2.8, 4.1 - 4.3

11

Innovation and Crowdfunding

Intro to Summative Task 2 - Crowdfunding Pinterest board : paper possibilities

VART 6284: 2.1 - 2.6, 3.1 - 3.3, 5.1 - 5.3

EMPL 9782 1.1 - 1.7, 2.1 - 2.8

12

Innovation and Crowdfunding

Summative Task 2 - Crowdfunding Homework: Pinterest board : wacky inventions

VART 6284: 2.1 - 2.6, 3.1 - 3.3, 5.1 - 5.3

EMPL 9782 1.1 - 1.7, 2.1 - 2.8

13

Innovation and Crowdfunding

Summative Task 2 - Crowdfunding

VART 6284: 2.1 - 2.6, 3.1 - 3.3, 4.1 - 4.4, 5.1 - 5.3

EMPL 9782 1.1 - 1.7, 3.1 - 3.7

14

Innovation and Crowdfunding Summative Task 2 DUE TODAY- Crowdfunding

 VART 6284: 2.1 - 2.6, 3.1 - 3.3, 4.1 - 4.4, 5.1 - 5.3

EMPL 9782: 4.1 - 4.3

15Ways of Thinking - Experimental Writing

VART 6284: 2.1 - 2.6, 3.1 - 3.3

EMPL 9782: 2.1 - 2.8

16Pick up/In-class AssessmentVART 6284: 2.1 - 2.6, 3.1 - 3.3

EMPL 9782: 2.1 - 2.8

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

None required


References

You are advised to look at the course myRMIT site for ongoing updated information.

Title: Cut-ups, cut-ins, cut-outs : the art of William S. Burroughs
Authors: William S. Burroughs; Gregory Corso; Colin Fallows; Synne Genzmer; Allen Ginsberg; C. A Howe; Barry Miles; Lee Ranaldo; Jon Savage

Title: The Book As A Physical Object
Author: Smith, Keith
 

Title: The Waste Land
Author: Eliot, TS.

Title: Drawing on the Right Side of the Brain.
Author: Edwards, Betty.

Title: The Artist’s Way.
Author: Cameron, Julia.

Title: Simplicity.
Author: de Bono, Edward.

Title: Six Thinking Hats.
Author: de Bono, Edward.

Title: How to be an Explorer of the World: Portable Life Museum.
Author: Smith, Keri.

Title: Objectified (DVD)


Other Resources

You will require materials and tools that are listed in the Graphic Design Kit and a personal hard drive to store digital work.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Task 1 (50% of total grade)
  • Design Task 2 (50% of total grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

DUE WEEK 1 : Formative Task 1.
Create a sketchbook using sustainable practice (completed and submitted in class).

DUE WEEK 2 : Formative Task 2.
Technological development (completed in class).

DUE WEEK 7 : Summative Task 1.
Folio of folded paper works and the As the Ox Ploughs folded booklet.
Weighting: 50%

DUE WEEK 9 : Formative Task 3.
Problem solving partner work - class presentation. Assessed in class.

DUE WEEK 14 : Summative Task 2.
Crowd-funding invention, poster and presentation.
Weighting: 50% 

 

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment.


HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
http://www.rmit.edu.au/students/specialconsideration
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview