Course Title: Develop graphic design practice to meet industry needs

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP9455C

Course Title: Develop graphic design practice to meet industry needs

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9438

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites for this course, however on your timetable, this competency, in conjunction with CUVPRP504A Establish and Maintain Environmentally Sustainable Creative Practice will be referred to as Business 1.

Course Description

In this course you will gain the skills and knowledge required to develop an understanding of relevant graphic design practices whilst addressing both current and emerging industry trends and technologies.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD506A Develop graphic design practice to meet industry needs

Element:

1. Develop an industry focus for design practice

Performance Criteria:

1.1 Establish the current and potential range of professional opportunities for graphic design practice
1.2 Determine key professional relationships for graphic designers
1.3 Evaluate ways that graphic designers do business and the business practices they use
1.4 Engage with industry networks and sources as part of a developing professional practice

Element:

2. Address key legal and safety requirements for graphic design practice

Performance Criteria:

2.1 Evaluate key legal considerations for graphic design practice
2.2 Build safe work practices into all graphic design work according to relevant legislation and standards
2.3 Practise work in ways that take account of intellectual property issues in graphic design practice

Element:

3. Research and evaluate graphic design trends

Performance Criteria:

3.1 Source information on local and global graphic design trends using formal and informal research strategies
3.2 Assess the ways in which industry practice may change in response to different trends
3.3 Evaluate emerging convergence and connections between graphic design and other professions and industries

Element:

4. Develop skills to meet trends

Performance Criteria:

4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers
4.2 Interrogate trends in terms of their impact on fundamental skills and professional tools
4.3 Take action to address the need for own skills development

Element:

5.Develop own response to changing trends and technologies

Performance Criteria:

5.1 Assess the implications and consequences of graphic design trends on own work
5.2 Use critical analysis to identify creative or commercial opportunities presented by emerging trends
5.3 Develop systems and habits to identify and respond to industry trends
5.4 Refine approaches to work in the context of current and emerging trends


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete exercises and projects. You will also be required to undertake independent study.

In class activities will include:
•teacher directed activities/projects
•peer review and class presentations
•group discussion
•online research
•‘workshopping’ of student projects

Out of class activities will include:
•independent project work
•independent web research
•independent retail product research


Teaching Schedule

 This course is in a clustered delivery with - Establish and maintain environmentally sustainable creative practice. VART 6288C

WeekActivityLearning Element
1Orientation week 
2Introduction + Project 1GD1, 2, 3, 4, 5
3  
4Project 1GD - research1, 2, 3, 4, 5
5Public holiday (no class) 
6Task 1GD: Intellectual Property protection1, 2, 3, 4, 5
7  
8Project 2GD: Branding case study
Feedback on Project 1GD
1, 2, 3, 4, 5
9Project 1GD - due in1, 2, 3, 4, 5 
10 

 

11Task 2GD: Print and packaging regulations1, 2, 3, 4, 5
12Project 2GD - research/draft1, 2, 3, 4, 5
13Project 2GD - production1, 2, 3, 4, 5
14Reflection/Presentation + Project 2GD due in1, 2, 3, 4, 5 
15Reflection/Presentation1, 2, 3, 4, 5
16Public holiday - no class 
17Course assessment1, 2, 3, 4, 5


Learning Resources

Prescribed Texts

There are no prescribed texts
Recommended Texts
Graphic Designers & Copyright, B131v01, Australian Copyright Council © April 2008 [ISBN 9781920778132]
Protect Your Creative, Design Victoria, © 2009 State Government of Victoria


References

Website references
www.ipaustralia.gov.auIntellectual Property Australia
www.copyright.org.auAustralian Copyright Council
www.creativecommons.org.auCreative Commons Australia
www.agda.vic.auAustralian Graphic Design Association
www.dia.net.auDesign Industry of Australia
www.agideas.net.auAG Ideas design conference


Other Resources

Handouts, booklets and online material (learning hub). RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 2 x Summative Tasks, all of which must be completed/submitted. Each task is worth 50% of the total grade.You are required to demonstrate all learning outcomes to a satisfactory standard.

Assessment Tasks -
Formative: 2 x Written responses to in-class tasks
Summative: 2 x Research reports
Presentation of some of this research will be required in class discussion times

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent



 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Special consideration, appeals and discipline (unresolved)

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
 

Course Overview: Access Course Overview