Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: MKTG5769C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6082 - Advanced Diploma of Textile Design and Development

Course Contact : Julia Raath

Course Contact Phone: +61 3 99259201

Course Contact Email:julia.raath@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Julia Raath   Julia.Raath@rmit.edu.au    Ph 99259201   Room 511.01.04

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

The unit is part of a fully integrated clustered program. It is essential that student are enrolled in the following units to ensure successful completion of the project

Market research
MKTG5769C Market design and product to local outlets

Design
VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs

Costings
BUSM 6204C Cost production of textile designs

Production

GRAP5232C Participate in production planning processes

Course Description

This unit covers the skills and knowledge to market fashion and textile  design products to local sales outlets or direct to the customer.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD3001B Market design product to local outlets

Element:

1 Identify key elements of design

Performance Criteria:

1.1 Features and benefits of design product are identified.
1.2 Key customers for design product and their purchasing behaviour are identified.
1.3 Price of design product is determined in consultation with appropriate people.

Element:

2 Identify sales outlets

Performance Criteria:

2.1 Potential sales outlets for design product are identified.
2.2 Customers and product range of outlets are identified.
2.3 Suitability of sales outlets is assessed.
2.4 Sales outlets are selected.
 

Element:

3 Prepare design product for presentation3 Prepare design product for presentation

Performance Criteria:

3.1 Presentation of design product is selected to maximise appearance.
3.2 Promotional tools are used to support design sales.
3.3 Costings of promotional options are determined.

Element:

4 Confirm sale conditions

Performance Criteria:

4.1 Product price is negotiated with outlet or customer.
4.2 Opportunities for variations in design are explored.
4.3 Supply arrangements are confirmed.
4.4 Sale conditions are documented as required.


Learning Outcomes


Upon completion of this unit Students will demonstrate the ability to plan and communicate ideas effectively, through undertaking market research and preparing a written report .

The  project also enables  students to use  visual display tools such as mood boards, design folios and story boards  to present  desing concepts .

A range of digital and hand generated work will be accepted.


Details of Learning Activities

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design  options  and communication  methods, developing  branding styles

Technology - Internet research, digital design  tools, developing mood /concept boards and design  concepts



 


Teaching Schedule

market
 

Date Week
 
Morning SessionAfternoon session
 02.07     

1

 Market Design to local outlets -Course Guide project briefing. What is market research.
Market Design to local outlets - Market research

12.07

2

Market Design to local outlets -
Writing the brief 

19.073

Communicate and Sell Design Concepts
Design studio [6hours all day] for Project Designer

 

26.074

Communicate and Sell Design Concepts
Design studio [6hours all day] for Project Designer

02.085

Styling fabrics for photography
Market Report Due

 Communicate and Sell 
Principles of design are applied 

Branding layout project style guides
Colour, typography, graphic, image 

 09.086

 Source Materials and resources

Branding layout project

 16.087

  Source Materials and resources

Communicate and Sell Designs
Branding layout project storyboarding
3d draping 
 23.088

 CAD LAB Access to complete final project submission Project Designer Folio collection Due 12.00

 Communicate and Sell Designs

In class presentation to Julia Raath Douglas McManus

 30.099

Source Materials and Resources

Communicate and Sell Designs

Designer profiling online networks, publishing, blogs, capturing audience, [blog development

 03.09.10No scheduled class. Students may use CAD LAB for Plan Production Processes

Communicate and Sell Designs

Designer profiling, online publishing

 10.0911 No scheduled class

Communicate and Sell Designs

Designer profiling developing online presence

17.09

 12                                                Ehance and Manipulate Photographic Images Digital photography [teams] Photo shoot
 
24.9 -
04. 10
 
 SEMESTER BREAK 
 1.1013 

 Communicate and Sell Designs

Enhance and Manipulate Photographic Images Digital photography [teams]
 

 

18.1014  Communicate and Sell Designs
Photoshop for digital enhancement
 
 25.1015 

Communicate and Sell Designs
Enhance and Manipulate Images

Photoshop for online content
 

01.1116 

Communicate and Sell Designs
Enhance and Manipulate Images 

Photoshop for print output catalogue

 08.11 MARKING WEEK PROJECT SUBMISSION TO PANEL  Market research, Design Folios Completed production plan, Costings,Textile Product.
 



 


Learning Resources

Prescribed Texts


References

Marketing   Kotler, Armstrong,Brown  Adam    Prentice Hall 1998

0724806865

Concept to Customer,  Grose, AVA Publishing 2012

9782940411849


Other Resources

Please refer to the Learning Hub My RMIT for resource materials 


Overview of Assessment

You  will undertake a fully integrated Design project brief which will require you  undertake market research , develop a range of designs, present a folio and then put designs into production developing prototype concepts. The project will require students to be actively involved in group discussions during sessions and to undertake project work in a professional manner.

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.

Late submission will not be graded higher than a PASS.


Assessment Tasks

Market Research and Analysis will be undertaken and assessed in Market Design  to local outlet and applied into Communicate and Sell Designs and Production electives

A detailed Project brief will be  provided in the first session and will be available in the Learning hub  My RMIT

 Part A Design Brief                                                                                                                 30%

  • Identify Key Elements of Design

Research report /  Folio                                                                                                       50%

Typed A4 report that addresses marketing, design and  and sales options as required  in the project brief and will include

  • Competitor analysis
  • Key Requirements for design concepts are identified through the research of customer wants and needs
  • Sources of design ideas are identified through individual research that may include forecasting - trends and colour
  • The impact of the target market on design process is identified 

All additional research must be provided as support material in the folio

Presentation to panel                                                                                                           20% 
 Including final product and design folio

Report Summary and costings


Assessment Matrix

 Design BriefResearch reportPresentation to Panel
1 Identify key elements of designXXX
2 Identify sales outlets X x
3 Prepare design product for presentation x  x
4 Confirm sale conditions 

 x    Also  in Costings units

 x

Course Overview: Access Course Overview