Course Title: Develop and implement a sales or marketing plan

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5771C

Course Title: Develop and implement a sales or marketing plan

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6082 - Advanced Diploma of Textile Design and Development

Course Contact : Pat Jones

Course Contact Phone: +61 3 99259159

Course Contact Email:pat.jones@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Mark Reid

mark.reid@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are 2 pre-requisites for this subject:

  • The Diploma of Textile Design & Development
  • Manage Finances BUSM6206C

This subject is also a co-requisite of Manage Finances & Complete a Business Plan.

Course Description

This unit covers the skills and knowledge to develop and implement a sales and marketing plan - it also contains employability skills.

The unit applies to the development and implementation of a sales and marketing plan. Significant judgement is required in planning, technical or supervisory activities related to operations or processes. Work may be conducted in small to large scale enterprises and may involve individual and team activities.

Specifically, this unit requires the application of skills associated with communication to analyse goals and trends, liaise with personnel, gather and analyse data and present, report and document information.

Initiative and enterprise, problem solving and planning and organising are used to identify, implement and maintain strategic plans, analyse outcomes and make modifications. Learning is applied to conduct market research and self management is applied to ensure plans meet organisational objectives.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTGN6001B Develop and implement a sales or marketing plan

Element:

1. Analyse business goals and industry market trends

Performance Criteria:

1.1 Business goals and objectives are defined and analysed to assist formulation of a sales and marketing plan.
1.2 Market trends are researched and issues related to workplace are analysed.
1.3 Productionand marketing practices and their effects on workplace are analysed.


Element:

2. Establish strategic directions

Performance Criteria:

2.1 Directions for marketing are assessed in line with aims of business plan, customer requirements, market position, objectives, opportunities and resources of the business.
2.2 Sales and marketing strategies are identified and prioritised in order to optimise sales and profit.


Element:

3. Develop a sales or marketing plan

Performance Criteria:

3.1 Business resources and appropriate personnel are identified and utilised to optimise effectiveness of sales and marketing plan.
3.2 Liaison occurs with relevant personnel, including external specialist advice where applicable.
3.3 Marketing strategy is developed which reflects overall directions and parameters relating to company business plan, identified long and short term objectives and budget for marketing.


Element:

4. Implement and monitor sales and marketing plan

Performance Criteria:

4.1 Implementation of sales and marketing plan is coordinated with all relevant personnel.
4.2 Monitoring procedures are established.
4.3 Financial data is measured and monitored against objectives to ensure progress towards target is achieved.
4.4 Implementation of plan is monitored to establish overall performance.


Element:

5. Conduct plan review

Performance Criteria:

5.1 Review of sales and marketing plan is conducted and results assessed.
5.2 Sales and marketing plan is modified, as necessary, to reflect dynamics of market place.
5.3 Reporting of review outcomes is assessed.


Element:

6. Maintain records

Performance Criteria:

6.1 Records of sales and marketing planning activities are maintained and reports prepared.
6.2 Presentations on sales and marketing plan are made at management meetings.


Learning Outcomes


As learning outcomes evidence of the following skills is considered essential to demonstrate competency in this unit – on completion the student should be able to:

• Interpret & analyse goals & market trends
• Identify, develop & prioritise sales & marketing plans & strategies
• Optimise sales & profits
• Monitor financial information against objectives
• Review, analyse & modify sales & marketing strategy & plan to ensure objectives are met
• Ensure OHS practices are applied to work activities
• Maintain accurate records

Competencies demonstrated will relate specifically to employability skills.


Details of Learning Activities

Develop & Implement a Sales or Marketing Plan MKTG 5771C is clustered with Manage Finances BUSM 6206C & Complete a Business Plan MKTG5757C.

Learning activities from all three subjects are integral components of the Advanced Diploma Business Project. 

The participant will consider textile industry market trends and associated marketing strategies. 

Learning  activities will combine the understanding & building of a customer-oriented SWOT-based analysis for Assessment Task 2: Develop & Implement a Marketing Plan - Textile Retail Outlet Survey.

Learning methods will blend individual and group investigation of the current market place, product costing, guest speaker information & the development of a Marketing mix suited to the assessment task.

Specifically students will engage in:

Collecting, analysing and organising information about competition and retail environments
Planning and organising activities for short, medium and long term financial & marketing objectives
Working with others and in teams to solve problems
Solving problems and recognizing potential threats using SWOT format
Using technology to display images of financial data, products or designs


Teaching Schedule

NB Students should note that this weekly planner is offered in good faith and that suggested activities will be undertaken as planned. Due to the possibility of unforeseen circumstances some activities might need to be altered or postponed – all efforts for advance notice will be made

16.04.2010

Task 1 – Managing Finances – Individual book keeping activities submitted for assessment

DEVELOP & IMPLEMENT A SALES or MARKETING PLAN
MKTG 5771C
Introduction to definitions & principles of marketing – discussion of 7 P’s:
Group presentation Assessment Task 2 Develop & implement a marketing plan – Textile Retail Outlet Survey discussed
What are market requirements? Why market? Product and market oriented approaches. Identify & know the customer. Identifying market segments. Marketing Effectiveness – viewing of DVD Marketing: The Basics, presented by Standard Deviants

23.04.

Textile Retail/Wholesale Outlet Survey – Competitor SWOT Analysis. Branding awareness for a target market
Suitable labelling for a target market – image campaigns as marketing strategies. Maintaining market trend awareness

30.04.

Business resources & costing a product - students to bring a product in. Cost & labour factors are considered
Estimating cost factors are considered. Supplier lists are considered

07.05.

Guest speaker from Craft Victoria – Pip Carroll. Topic: Marketing strategy as company business plan development

14.05.

Marketing mix is identified, developed & implemented. Monitoring procedures discussed: Product Placement & Promotion
Brand Promotion/Product Advertising. Product Give-away/Product Editorial. Product On-line. Public Relations

21.05.

Group marketing plans are implemented and feedback is provided. Alterations are made where necessary

28.05.

Group marketing plans are reviewed and feedback is provided. Modifications are made where necessary

04.06.

Group mock-presentation for Assessment Task 2

11.06.

Group presentation Assessment Task 2 Develop & implement a marketing plan – Textile Retail/Wholesale Outlet Survey
Group research content – 30%. Group PPT presentation – 20%

18.06.

Assessment Week

25.06 Mid-year break
02.07 Mid-year break



Learning Resources

Prescribed Texts

While there are no specific prescribed texts or references for this subject, students are recommended to access current Textile industry marketing information from the Library's collection of journals.


References


Other Resources

Students will need:

Standard note-taking & writing equipment.

U.S.B. minimum 4 gigabyte storage capacity.

Notebooks.

Transport access to and from on-site retail outlets.


Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Task 2: Develop & implement a marketing plan – Retail outlet survey
Group research content – 40%. Group Presentation – 20%.

Assessment will incorporate a variety of methods including: Research & investigation - group written report.
15 minute group Oral & PPT presentation

Date issued: 16.04.10. Date due: 11.06.10.

Specific assessment criteria and mark breakdown will be discussed in class.

Late or incomplete submissions will be assessed with penalties: 2 marks deducted per day. 10 marks deducted per week
Penalties relate to the employability skill of self management: the ability to plan, organise and meet deadlines


Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Extremely late submission will not be graded higher than a PASS.


Assessment Tasks

Term 1 Assessment Tasks:  for more specific details please refer to  task sheets provided in class

Task 2. Develop & implement a marketing plan – Retail outlet survey
Group research content – 40%
Group Presentation – 20%

Method: Research & investigation - written report. 15 minute Oral & PPT presentation

Term 1 Assessment Task 2 will be orally presented as a group PPT presentation to an assessment panel.  Oral presentation assessment criteria is outlined in Task sheets.

Date issued:  16.04.10.  Date Due:  11.06.10

Mark: 40% + 20% 

Late or incomplete submissions will be assessed with penalties: 2 marks deducted per day. 10 marks deducted per week
Penalties relate to the employability skill of self management: the ability to plan, organise and meet deadlines


Assessment Matrix

 Elements

Performance Criteria

Textile Retail/Wholesale Outlet Survey: 50%

1 Analyse business goals and industry market trends1.1, 1.2, 1.3
2 Establish strategic directions2.1, 2.2
3 Develop a sales or marketing plan3.1, 3.2, 3.3
4 Implement and monitor sales and marketing plan4.1, 4.2, 4.3, 4.4
5 Conduct plan review5.1, 5.2, 5.3
6 Maintain records6.1, 6.2

Other Information

Evidence of the following skills is considered essential to demonstrate competency in this unit – on completion the student should be able to:

• Interpret & analyse goals & market trends
• Identify, develop & prioritise sales & marketing plans & strategies
• Optimise sales & profits
• Monitor financial information against objectives
• Review, analyse & modify sales & marketing strategy & plan to ensure objectives are met
• Ensure OHS practices are applied to work activities
• Maintain accurate records

Over both these units the student should provide evidence of consistency in performance when:

• Organising work
• Completing tasks according to instructions
• Working systematically with attention to detail
• Identifying improvements & avoiding damage
• Using workplace & OHS practices
• Recording & reporting accidents & incidents
• Assessing operational readiness of equipment
• Recognising & adapting to cultural differences in the workplace, including modes of behaviour and interactions

Course Overview: Access Course Overview