Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6082 - Advanced Diploma of Textile Design and Development

Course Contact : Julia Raath

Course Contact Phone: +61 3 99259201

Course Contact

Name and Contact Details of All Other Relevant Staff

Douglas McManus


9925 9421

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This unit is part of a clustered project. To enable successful completion of the project it is necessary to be enrolled in the following units

Market research
MKTG5769C Market design and product to local outlets

VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs

BUSM 6204C Cost production of textile designs

GRAP5232C  Participate in production planning processes

Course Description

This Unit covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile  industry professionals

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


1. Interpret design brief 

Performance Criteria:

1.1 Key requirements for design concept are identified according to OH&S practices.
1.2 Impact of target market on design process is identified.


2 Develop Inspiration Board

Performance Criteria:

2.1 Sources of design ideas are identified.
2.2 Principles of design are applied to inspirational development.
2.3 Inspirational items are collected and collated for presentation.
2.4 Inspiration board is developed to communicate sources of inspiration.
2.5 Inspiration board is reviewed against design brief.


3 Develop storyboard to meet design brief

Performance Criteria:

3.1 Key elements of storyboard are identified.
3.2 Garment concepts are developed based on design brief and inspiration board.
3.3 Suitable fabrics and colour palette are selected.
3.4 Storyboard is produced to reflect design brief.


4. Present design tools 

Performance Criteria:

4.1 Design tools are used to communicate concepts based on design brief.
4.2 Feedback is sought on design concepts and modifications made as required.


5. Sell design concepts

Performance Criteria:

5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts.
5.2 Benefits and features of design concepts are explained and promoted.
5.3 Design concepts are linked to design brief.

Learning Outcomes

Upon completion of this unit Students will demonstrate the ability to  communicate ideas effectively, through the use of  visual display tools such as mood boards, design folios and story boards and presentation .  Arrange of digital and hand generated work will be accepted.

Details of Learning Activities


Teaching Schedule

 Week Date AM PM

Week 1

2 JulyMarket Design to local outlets -Course Guide project briefing. What is market research. 

Market Design to local outlets - Market research

Week 2

9 JulyMarket Design to local outlets -
Market Design to local outlets -
Writing the brief

Week 3

16 July

Design studio [6hours all day] for Project Designer

Week 4

23 July Design studio [6hours all day] for Project Designer

Week 5

30 July

Styling fabrics for photography

Market report Due

Branding layout project style guides
Colour, typography, graphic, image

Week 6

6 august Source  Materials and resources Branding layout project

Week 7

13 august Source Materials and resourcesBranding layout project storyboarding
3d draping

Week 8

20 augustCAD LAB Access to complete final project submission

Project  Designer Folio collection Due
In class presentation to Julia Raath Douglas McManus

Week 927 august Source Materials and ResourcesDesigner profiling online networks, publishing, blogs, capturing audience, [blog development

Week 10

3 September No scheduled class.  Students may use CAD LAB for Plan Production Processes Designer profiling, online publishing

Week 11

 10 September No scheduled classDesigner profiling developing online presence

Week 12 

 17 septemberDigital photography [teams]
Photo shoot
  24 September   Semester Break 
Week 13 1 OctoberDigital photography [teams]
Photo shoot
Week 14 8 OctoberPhotoshop for digital enhancement 
Week 15 15 OctoberPhotoshop for online content
Week 16 22 OctoberPhotoshop for print output catalogue


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Students will undertake a fully integrated Textile Design project  brief which will require them to undertake market research , develop a range of designs, present a folio and then put designs into production developing  prototype concepts. The project will  require students  to be actively involved in group discussions during sessions and to undertake project work in a professional  manner. 

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.

Late submission will not be graded higher than a PASS.

Assessment Tasks

Design Folio

Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.

Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates 
• 3 colourways 

Storyboards  20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a product

Online presence 20 %

minimum of 3 links, including blog development 

Presentation to panel 10 %

Assessment Matrix

Course Overview: Access Course Overview