Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6082 - Advanced Diploma of Textile Design and Development
Course Contact : Julia Raath
Course Contact Phone: +61 3 99259201
Course Contact Email:julia.raath@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Douglas McManus
511.01.01
9925 9421
douglas.mcmanus@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit is part of a clustered project. To enable successful completion of the project it is necessary to be enrolled in the following units
Market research
MKTG5769C Market design and product to local outlets
Design
VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs
Costings
BUSM 6204C Cost production of textile designs
Production
GRAP5232C Participate in production planning processes
Course Description
This Unit covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Key requirements for design concept are identified according to OH&S practices. |
Element: |
2 Develop Inspiration Board |
Performance Criteria: |
2.1 Sources of design ideas are identified. |
Element: |
3 Develop storyboard to meet design brief |
Performance Criteria: |
3.1 Key elements of storyboard are identified. |
Element: |
4. Present design tools |
Performance Criteria: |
4.1 Design tools are used to communicate concepts based on design brief. |
Element: |
5. Sell design concepts |
Performance Criteria: |
5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts. |
Learning Outcomes
Upon completion of this unit Students will demonstrate the ability to communicate ideas effectively, through the use of visual display tools such as mood boards, design folios and story boards and presentation . Arrange of digital and hand generated work will be accepted.
Details of Learning Activities
Teaching Schedule
Week | Date | AM | PM |
Week 1 |
2 July | Market Design to local outlets -Course Guide project briefing. What is market research. |
Market Design to local outlets - Market research |
Week 2 |
9 July | Market Design to local outlets - |
Market Design to local outlets - Writing the brief |
Week 3 |
16 July | Design studio [6hours all day] for Project Designer |
|
Week 4 |
23 July | Design studio [6hours all day] for Project Designer | |
Week 5 |
30 July |
Styling fabrics for photography Market report Due |
Branding layout project style guides Colour, typography, graphic, image |
Week 6 |
6 august | Source Materials and resources | Branding layout project |
Week 7 |
13 august | Source Materials and resources | Branding layout project storyboarding 3d draping |
Week 8 |
20 august | CAD LAB Access to complete final project submission | Project Designer Folio collection Due |
Week 9 | 27 august | Source Materials and Resources | Designer profiling online networks, publishing, blogs, capturing audience, [blog development |
Week 10 |
3 September | No scheduled class. Students may use CAD LAB for Plan Production Processes | Designer profiling, online publishing |
Week 11 |
10 September | No scheduled class | Designer profiling developing online presence |
Week 12 |
17 september | Digital photography [teams] Photo shoot |
|
24 September | Semester Break | ||
Week 13 | 1 October | Digital photography [teams] Photo shoot |
|
Week 14 | 8 October | Photoshop for digital enhancement | |
Week 15 | 15 October | Photoshop for online content |
|
Week 16 | 22 October | Photoshop for print output catalogue |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Students will undertake a fully integrated Textile Design project brief which will require them to undertake market research , develop a range of designs, present a folio and then put designs into production developing prototype concepts. The project will require students to be actively involved in group discussions during sessions and to undertake project work in a professional manner.
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Design Folio
Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.
Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates
• 3 colourways
Storyboards 20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a product
Online presence 20 %
minimum of 3 links, including blog development
Presentation to panel 10 %
Assessment Matrix
Course Overview: Access Course Overview