Course Title: Manage international marketing programs
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: BUSM6324C
Course Title: Manage international marketing programs
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
MKTG5770C Analyse TCF merchandising and Marketing Principles
Course Description
Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG606B Manage international marketing programs |
Element: |
1. Formulate international marketing objectives |
Performance Criteria: |
Determine international marketing approach |
Learning Outcomes
By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs
Details of Learning Activities
Lectures,workshops,tutorials,case studies,guest speakers and oral presentations
Teaching Schedule
WkNo Topic
1 Global marketing management
2 Small and medium size enterprise internationalisation
3 Products for consumers
4 Products and services for businesses
5 International marketing channels
6 Export managing and logistics
7 Integrated marketing communications and international advertising
8 YEP presentations
9 Personal selling and sales management
10 Pricing for international markets
11 Student presentations (50%)
Term break
Term break
12 Student presentations " "
13 Student presentations " "
14 Student presentations " "
15 2 Final exam (50%)
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Quizz 50%
Student presentation 50%
Assessment Tasks
Quizzes, Reports and Oral Presentati on
Assessment Matrix
Student presentation 50%
Final quizz 50%
Course Overview: Access Course Overview