Course Title: Manage merchandise and store presentation

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5884C

Course Title: Manage merchandise and store presentation

School: 350T Fashion & Textiles

Campus: City Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Glenda McNeill

Course Contact Phone: +61 3 9925 9145

Course Contact Email:glenda.mcneill@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Pre-requitites-none

LMTGN2001 Follow defined OH&S policies and procedures relating to work

Course Description

Course Description:
This course will provide learners with skills and knowledge to manage merchandise and store presentation principles for specific target markets and construct visual window displays both in industry and on campus.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	SIRXMER004A Manage merchandise and store presentation
Element:	Elements: 1. Manage store merchandising 2. Plan and manage store advertising and promotions 3. Manage store pricing policies 4. Manage housekeeping
Performance Criteria:	Performance Criteria: 1.1 Layout and presentation support market position and promote customer flow according to store policy. 1.2 Layout assessment checks developed and implemented. 1.3 Standards for visual presentations and displays defined and clearly communicated to all staff. 1.4 Staff consulted to assess customer response for space allocations. 2.1 Store policies and procedures, managed and implemented in regard to store promotional activities. 2.2 Activities organised in line with anticipated/researched customer requirements. 2.3 Promotions managed in order to achieve maximum customer impact. 2.4 Arrangements with suppliers negotiated in regard to special promotional activities. 2.5 Store activities co-ordinated to complement shopping centre/retail complex promotions. 2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response. 2.7 Promotional activities accurately documented and reported on. 3.1 Store policies and procedures maintained in regard to pricing. 3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff. 3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements. 4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance. 4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained. 4.3 Contingency plan initiated in the event of merchandise or store presentation problems.

Learning Outcomes

Learning Outcomes:
You will gain the knowledge and skills to:

Research, analyse and comment on current merchandising techniques employed by various companies and their competitors.

Communicate an understanding of placement and arrangement of product / promotional material for chosen companies and their target markets.

Manage the coordination, sourcing and construction of visual window displays both on campus and in industry ensuring that OH&S practices and housekeeping are applied.

Use appropriate design tools to communicate ideas visually.

Details of Learning Activities

•Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.

•Case studies observing the policies & procedures of TCF merchandising.

•Underpinning knowledge delivered in group discussions to aid in the development of the Promotional Calendar / Display.

•Visual presentations (slides-store layout and display) and other action or experiential learning activities.

•TCF industry based mentoring through allocated company in relation to designated industry brief.

•TCF retail industry based mentoring through individual window display.

•Use of various work processing, graphics and spreadsheet packages to complete assessments.

Teaching Schedule

WEEK No                                                         WEEK COMMENCING                                                                                                                                                                                      TOPIC/ACTIVITY:
     1                                                                                8/2/10                                                                                                                                                                                  Assessment Overview/ Introduction to course.
                                                                                                                                                                                                                                                                                       Defining Visual Merchandising. Window Styles
                                                                                                                                                                                                                                                                                       Sydney Road profile
                                                                                                                                                                                                                                                                                       Terms and Definitions

    2                                                                               15/2/10                                                                                                                                                                                  Discuss results from Field trip
                                                                                                                                                                                                                                                                                       Display Patterns and Groupings /worksheet
                                                                                                                                                                                                                                                                                       Colour Theory
                                                                                                                                                                                                                                                                                       Introduce first assignment & workshop (brainstorming exercise)
                                                                                                                                                                                                                                                                                       Promotional Calender Assignment 45%
                                                                                                                                                                                                                                                                                       Cabinet Display 40% (Form groups of 4 or 5)

  3                                                                                   22/2/10                                                                                                                                                                              City Field Trip - visit Melbourne CBD/Class exercise & discussion
                                                                                                                                                                                                                                                                                    Meet Cnr. Bourke St. & Elizabeth St City, at scheduled class times

  4                                                                                   1/3/10                                                                                                                                                                                OH&S (Occupational Health & Safety),
                                                                                                                                                                                                                                                                                     Slides /Demonstration/ Practical – Suspension
                                                                                                                                                                                                                                                                                     Students to Bring in four posters to suspend
                                                                                                                                                                                                                                                                                     Slides /Demo demonstration/ – Risers
                                                                                                                                                                                                                                                                                     Students to bring in cardboard for Risers

 5                                                                                   8/3/10      Labour Day                                                                                                                                                       Riser Display construction,
                                                                                                                                                                                                                                                                                      Students to bring in small items and decorated risers         
                                                                                                                                                                                                                                                                                      to construct a display including: props, backdrop etc. OH&S
                                                                                                                                                                                                                                                                                      Workshop Cabinet Display

 6                                                                                   15/3/10                                                                                                                                                                                Slides /Demonstration/ Practical – Draping/Styling a Mannequin
                                                                                                                                                                                                                                                                                      Students to bring in fabric, props clothes etc. OH&S
                                                                                                                                                                                                                                                                                      Workshop Promotional Calendar and Cabinet Display
                                                                                                                                                                                                                                                                                      (Teacher to finalise Cabinet Display Roster)
                                                                                                                                                                                                                                                                                       Hand out Directory
                                                                                                                                                                                                                                                                                       Introduce Industry Assignment 15%
                                                                                                                                                                                                                                                                                       Show examples of Industry Assignment

 7                                                                                   22/3/10                                                                                                                                                                                  Industry Visit -
                                                                                                                                                                                                                                                                                       Team to discuss Cabinet Display – Costing exercise for display

                                                                             29th March -  2nd April                                                                                                                                                                TERM BREAK   Easter
 8                                                                                    7/4/10                                                                                                                                                                                   Promotional Calendar Due 45%
                                                                                                                                                                                                                                                                                        Wall Treatments, Store Image and Layout Theory
                                                                                                                                                                                                                                                                                        Research and Record OH&S practices in relevant industries
                                                                                                                                                                                                                                                                                        Workshop Cabinet Display
                                                                                                                                                                                                                                                                                        Group Cabinet Display (40%) actually being constructed –                                                                                                                                                                                                                                                                                      (check roster)
 9                                                                                   12/4/10                                                                                                                                                                                   These are in order of class time priority, all must be  
                                                                                                                                                                                                                                                                                         fore the end  of semester
                                                                                                                                                                                                                                                                                        1. Group Cabinet Display (40%) actually being constructed – 
                                                                                                                                                                                                                                                                                         (check roster)
                                                                                                                                                                                                                                                                                       2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                       3. Teacher/student consultations

10                                                                                  19/4/10                                                                                                                                                                                 These are in order of class time priority, all must be completed
                                                                                                                                                                                                                                                                                        before the end of semester
                                                                                                                                                                                                                                                                                       1. Group Cabinet Display (40%) actually being constructed –
                                                                                                                                                                                                                                                                                        (check roster)
                                                                                                                                                                                                                                                                                       2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                       3. Teacher/student consultations

 11                                                                                26/4/10   Anzac Day                                                                                                                                                            These are in order of class time priority, all must be completed
                                                                                                                                                                                                                                                                                       before the end of semester
                                                                                                                                                                                                                                                                                       1. Group Cabinet Display (40%) actually being constructed –
                                                                                                                                                                                                                                                                                       (check roster) ,
                                                                                                                                                                                                                                                                                       2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                       3. Teacher/student consultations

12                                                                                   3/5/10                                                                                                                                                                                     These are in order of class time priority, all must be completed
                                                                                                                                                                                                                                                                                        before the end of semester 
                                                                                                                                                                                                                                                                                        1. Group Cabinet Display (40%) actually being constructed       
                                                                                                                                                                                                                                                                                        (check roster) ,
                                                                                                                                                                                                                                                                                        2. Group workshop in class for Cabinet Display, OH&S
13                                                                                  10/5/10                                                                                                                                                                                    These are in order of class time priority, all must be completed
                                                                                                                                                                                                                                                                                        before the end of semester
                                                                                                                                                                                                                                                                                       1. Group Cabinet Display (40%) actually being constructed –
                                                                                                                                                                                                                                                                                        (check roster) ,
                                                                                                                                                                                                                                                                                       2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                       3. Teacher/student consultations

14                                                                                 17/5/10                                                                                                                                                                                  These are in order of class time priority, all must be completed 
                                                                                                                                                                                                                                                                                        before the end of semester
                                                                                                                                                                                                                                                                                        1. Group Cabinet Display (40%) actually being constructed –
                                                                                                                                                                                                                                                                                         (check roster)
                                                                                                                                                                                                                                                                                       2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                       3. Teacher/student consultations
                                                                                                                                                                                                                                                                                       4. Industry Assignment Due 15%

15                                                                                24/5/10                                                                                                                                                                                   These are in order of class time priority, all must be completed
                                                                                                                                                                                                                                                                                         before the end of semester
                                                                                                                                                                                                                                                                                        1.Group Display Cabinet (40%) actually being constructed –
                                                                                                                                                                                                                                                                                         (check roster)
                                                                                                                                                                                                                                                                                        2. Group workshop in class for Cabinet Display, OH&S
                                                                                                                                                                                                                                                                                        3. Teacher/student consultations/
                                                                                                                                                                                                                                                                                        4. Industry Assignment feedback

16                                                                                31/5/10                                                                                                                                                                                      Assessment Week

17                                                                                7/6/10                                                                                                                                                                                        Results Processing Week

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

Assessments:
Promotional Calendar- Part 1. 45 Marks
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.
Group Display Cabinet- Part 2. 40 Marks

Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.
Industry Assignment. 15 Marks
Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.

Assessment Tasks

Promotional Calendar- Part 1. 45 Marks

Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.

Group Display Cabinet- Part 2. 40 Marks

Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.

Industry Assignment. 15 Marks

Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.

Assessment Matrix

Course Overview: Access Course Overview