Course Title: Research and apply concepts and theories of creativity

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: MKTG5777C

Course Title: Research and apply concepts and theories of creativity

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 99254815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Teacher: Nicole McKinnon
Phone: 99254375
Email: nicole.mckinnon@rmit.edu.au

C6087 Advanced Diploma of Screen and Media

Teacher: Janis Lesinskis
Phone: 03 9925 4982
Email: janis.lesinskis@rmit.edu.au



Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

.
This course introduces students to the skills required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.


 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFCRT07A Research and apply concepts and theories of creativity

Element:

1. Research concepts and theories of creativity

Performance Criteria:

1.1 Use a range of research techniques to source information about creativity
1.2 Identify and explore potential new, emerging and alternative sources of ideas and thinking about creativity
1.3 Expand own knowledge and understanding of creativity through review and critical analysis of information
1.4 Analyse, compare and contrast a range of theoretical perspectives and thinking on creativity
1.5 Identify and explore the transmigration of creative thought to innovative output

Element:

2. Apply theories of creativity to practice

Performance Criteria:

2.1 Evaluate the relevance and application of different theories and practices of creativity based on analysis of own work and life experience
2.2 Analyse the ways in which different aspects of history, theory and other influences are applied, adapted or challenged in practice
2.3 Assess the ways in which theories, thinking and practices about creativity may be applied that provide benefits to individuals, businesses and the community

Element:

3. Develop, articulate and debate own perspectives
theories and practices of creativity

Performance Criteria:

3.1 Take a critical approach to different theories and reflect on own ideas and responses
3.2 Develop own substantiated positions in response to research and analysis
3.3 Articulate own positions in a manner which demonstrates clarity of thought and conceptual understanding of different theories and thinking
3.4 Debate own positions on creativity showing belief in own ideas and a willingness to remain open to new perspectives


Learning Outcomes



Details of Learning Activities

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Learning activities will consist of:
• in class activities
• out-of-class activities
• peer teaching and class presentations
• online research
• group discussion
• independent project based work
• workshopping of students’ own projects
• screenings
• guest lecturers
• teacher directed group activities/projects

C6087 Advanced Diploma of Screen and Media

In class learning activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
workshops

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

Week

 

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Class content

Assessment deadlinesElements
1Introduction What is creativity?
Introducing: Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity
 1, 2, 3
2Theories of Creativity   1,2
3Theories of Creativity   1,2
4Theories of Creativity   1,2
5Theories of Creativity

Presentation of Assignment 01
Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity Due this week 1,2, 3
6Applying theories of Creativity   2,3
7Applying theories of Creativity   2,3
8Applying theories of Creativity   2,3
9- Applying theories of Creativity   2,3
10- Applying theories of Creativity

- Presentation of Assignment 02
Assignment 02: Research and present a theory of creativity.
Discuss how it is relevant or not relevant to your own creative practice.
Due this week
 1, 2,3

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Week

C6087 Advanced Diploma of Screen and Media

Class Content

Assessment tasksElements Covered
1Definitions of creativity. Creativity, resourcefulness, innovation and industry. Survey of concepts of creativity. Creative journal experiment. Co-creation experiment: a concept is passed between people for incubation. 1.1, 1.2, 1.3, 1.4, 1.5, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
2Creative processes and behaviours. Creativity and risk in creative industry context.Creative journal. 1.1, 1.2, 1.3, 1.4, 1.5, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
3Creative journal experiment commenced.
Co-creation experiment.
 1.1, 1.2, 1.3, 1.4, 1.5, 2.2,
4Concepts and theories of creativity summarised.
Co-creation experiment.
 1.2, 1.3, 1.4, 2.1, 2.2,
5Concepts and theories of creativity explored. 1.2, 1.3, 1.4, 2.1, 2.2,
6Selection of concepts and theories of creativity to apply to production project. 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
7Strategies linked to project development. 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
8Strategies for investigating creative spaces and methods.Survey submitted (web).1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
9Conceptual strategies and tools applied. 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
10Conceptual frameworks. 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
11Production as community of practice and opportunities for stimulating creativity.  1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
12Conceptualisation and cross disciplinary approaches. 1.5, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4
13Creative strategies surveyed.  2.2, 2.3, 3.1, 3.2, 3.3, 3.4
14Creative processes examined. 2.3, 3.1, 3.2, 3.2, 3.4
15Creative processes reviewed. 2.3, 3.1, 3.2, 3.2, 3.4
16Networked approaches to collaborative production. 360 content. (think tanks, brainstorming, blogs, new apps). New ways of organising production. New ways to connect collaborators and audiences.Analysis submitted (web).1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.2, 3.4
17Exercise reviewed. 1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.2, 3.4
    

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

No prescribed texts


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Access to computers.

C6087 Advanced Diploma of Screen and Media

Course notes will be distributed via RMIT online Learning Hub / Blackboard.

You are advised to look at the course Blackboard site for ongoing updated information and course resource materials on a weekly basis.

Technology, Entertainment, Design (TED)
www.ted.com
Tim Brown on creativity and play
www.ted.com/talks/tim_brown_on_creativity_and_play.html

Shekhar Kapur: We are the stories we tell ourselves (film directing)
http://www.ted.com/talks/lang/eng/shekhar_kapur_we_are_the_stories_we_tell_ourselves.html

J.J. Abrams’ mystery box (TV: curiosity and mystery)
http://www.ted.com/talks/j_j_abrams_mystery_box.html

Amy Tan on creativity (writing)
http://www.ted.com/talks/lang/eng/amy_tan_on_creativity.html

Elizabeth Gilbert on nurturing creativity (writing)
http://www.ted.com/index.php/talks/elizabeth_gilbert_on_genius.html

Franco Sacchi tours Nigeria’s booming Nollywood (film industry)
http://www.ted.com/talks/lang/eng/franco_sacchi_on_nollywood.html


Overview of Assessment

Assessment will involve practical exercises, knowledge assessment tasks and practical group projects.


Assessment Tasks

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Assignment 01: Research and present a talk on artists and art movements and their particular theories of creativity
Due: week 5
Week commencing:
01/08/11

Assignment 02: Research and present a theory of creativity.
Discuss how it is relevant or not relevant to your own creative practice.
Due: Week 10
week commencing:
12/09/11

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail

C6087 Advanced Diploma of Screen and Media

To demonstrate competency in this course, you will need to complete all the following tasks for assessment to a satisfactory standard.

ASSESSMENT TASKS:


Formative assessment tasks

1. Creative journal experiment.
Students will engage in a writing process based on ‘morning pages’ process as described by Julia Cameron in The Artist’s Way (Pan, 1993). This is a journal of totally unedited, spontaneous writing that is designed to establish a flow of regular (daily) writing that takes place every morning before commencing all other daily tasks.
Each student will need to write a minimum of one page per day between weeks 1 and 2 as a stream of consciousness purely for themselves. This practice is intended to focus on developing a spontaneous and intuitive attitude to writing rather than producing literature for anyone to read.
The pages themselves will not be submitted for reading or assessment of their content, but only displayed briefly to the teacher
Evidence you have conducted this experiment and your personal review and assessment of this experiment is Due: Week 2


Summative assessment tasks


2. Summaries and analysis.
You will be required to choose two different existing theories or concepts of creativity and asked to:
a) explain each of them as simply as possible in your own words,
b) suggest how you will actually go about exploring and applying these theories or concepts in your current screen production project.

The topics you can choose from include:

Critical thinking and creativity.
Creativity and logic.
Avant-garde and mainstream.
Surrealist strategies and manifestos.
Purposeless play (John Cage).
The ‘dream machine’ (Brion Gysin)
‘Cut ups’ technique (Brion Gysin)
Schemas and morphologies: systerns and routines in thinking.
Conceptual Spaces theory (Margaret A. Boden).
Klondike Spaces. (David N. Perkins).
Exploration &/vs Exploitation. (James G. March).
Co-creation. ( Rumerhart, Hakkarainen and/or De Bono).
Adaptive Expertise (Giyoo Hitano and Kayoko Inagaki).
Preparation, incubation, illumination, and verification. (Graham Wallas)
Flow experience. (Mihalyi Csikszentmihalyi).
Transcendental Mediatation (Marashi Mahesh Yogi, David Lynch)
Zen koans.
Multiple intelligences. (Howard Gardner).
Lateral Thinking. (Edward De Bono).
Six Thinking Hats. (Edward De Bono).
Concept Snap. (Edward De Bono).
Mind maps. (Tony Buzan).
Communities of practice. (Etienne Wenger).
Boundary crossing and cross disciplinary approaches.
Combinatorial, exploratory and transformational creativities. (Edith Ackerman).
Ekphrasis.

This assessment task will be presented on the world wide web via your own production blog (see BSBINN501A ‘Establish systems that support innovation’ and BSBINN502A ‘Build sustain innovative work environment’).

Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.

due: Week 8.

3. Analysis and report.
Reflect on and report on which of the theories, concepts or strategies you chose were the most useful in development, production and post production.

due: Week 16.

Your response to this assessment task must be published on your own website / blog site in two instalments. Instalment one will be your summary of the people, ideas and strategies you have chosen to look at. Instalment two will be your summary of the usefulness of the ideas and strategies you considered during your own production period.

Grades used in this unit are as follows:

80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration



Other Information

C6087 Advanced Diploma of Screen and Media (Interactive Digital Media)

Feedback:
Students will receive spoken and written feedback from teachers on their work. This feedback will also include suggestions on how students can proceed to the next stage of developing their projects.

Submission of written material:
Please advise teacher IN ADVANCE if an extension of time or special consideration is required for submission of work. (See blackboard for more information regarding late submissions)

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

 

C6087 Advanced Diploma of Screen and Media

Ethics and your work:

In this course you are required to work to brief and to meet deadlines. You are also required to submit work which could be broadcast to a majority audience and would meet a rating of between G and MA (follow the links on The Office of Film and Literature Classification website - oflc.gov.au) to inform yourself of criteria, and also meets RMIT’s Ethical Conduct requirements (follow the links on the RMIT website- rmit.edu.au) and Australian law with regard to vilification (including the Racial Vilification Act 1996.)
It is each student’s responsibility to acquaint him/herself with these regulations before submitting work for assessment. The “Statement of Guiding Principals (1.1)” listed in the “RMIT code of conduct for research” (which can be found in the RMIT website) apply to screen and media students’ dealings with RMIT staff, students and people outside of RMIT University (including actors, government, police, businesses at all stages of casting, rehearsal, and shooting of student productions.)

In line with this requirement the majority content of your film productions must be approved and signed off by your production supervisor (a Screen and media teacher) one month ahead of the first day of photography.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview