Course Title: Research and apply concepts and theories of creativity

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5777C

Course Title: Research and apply concepts and theories of creativity

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 99254815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

.
This course introduces students to the skills required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.


 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFCRT07A Research and apply concepts and theories of creativity

Element:

1. Research concepts and theories of creativity

Performance Criteria:

ELEMENT
PERFORMANCE CRITERIA
1. Research concepts and theories of creativity
1.1.Use a range of research techniques to source information about creativity
1.2.Identify and explore potential new, emerging and alternative sources of ideas and thinking about creativity
1.3.Expand own knowledge and understanding of creativity through review and critical analysis of information
1.4.Analyse, compare and contrast a range of theoretical perspectives and thinking on creativity
1.5.Identify and explore the transmigration of creative thought to innovative output

Element:

2. Apply theories of creativity to practice

Performance Criteria:

2. Apply theories of creativity to practice
2.1.Evaluate the relevance and application of different theories and practices of creativity based on analysis of own work and life experience
2.2.Analyse the ways in which different aspects of history, theory and other influences are applied, adapted or challenged in practice
2.3.Assess the ways in which theories, thinking and practices about creativity may be applied that provide benefits to individuals, businesses and the community

Element:

3. Develop, articulate and debate own perspectives
theories and practices of creativity

Performance Criteria:

3. Develop, articulate and debate own perspectives theories and practices of creativity
3.1.Take a critical approach to different theories and reflect on own ideas and responses
3.2.Develop own substantiated positions in response to research and analysis
3.3.Articulate own positions in a manner which demonstrates clarity of thought and conceptual understanding of different theories and thinking
3.4.Debate own positions on creativity showing belief in own ideas and a willingness to remain open to new perspectives


Learning Outcomes



Details of Learning Activities

Presentations, research tasks, discussions and collaborative tasks.


Teaching Schedule

This course is co-delivered along with the following two courses:  Build and sustain an innovative work environment (National competency code: BSBINN502A, RMIT course code: BUSM6221C) and Establish systems that support innovation (National competency code: BSBINN501A, RMIT course code: BUSM6220C)

WKContent summary
 
Assess tasks
& due dates
 
1Overview of current development, production and distribution workflow and systems and shifts in industry practices. What is the case for developing creativity, innovation and change? 
2Defining creativity. Reviewing concepts and theories of creativity. 
3Investigating methodologies of creative practices. 
4Discussion of examples of theories and applications of creativity.1. Brief a colleague on three examples of theories of creativity you have researched.
5Case studies of theories and applications of creativity.2. Present summaries and arguments for the strengths, weaknesses and potential utility of the three theories.
6Case studies of theories and applications of creativity. 
7Defining ‘workspace’. Creative spaces and workspaces. Work environments and innovation. Physical and networked spaces. 
8Work environment and systems case studies and review of innovative screen production systems and spaces.3. Research and shortlist key attributes of an innovative workspace
9Integration of creativity and innovation methodologies into work environments and systems.4. Brief a colleague on your shortlist of innovative workspace elements.
10Reconceptualising production methodologies.
Transmedia projects.
 
11Re-examining audience – producer relationship. Future audience as present collaborator. ‘Crowdfunding’ and ‘crowdsourcing’ trends. 
12Workspace proposals.
Feedback sessions.
5. a) Present design proposal for collaborative, innovative workspace. b) gather and record feedback.
13Scoping workspaces. Planning, scheduling and budgeting for creativity and innovation.
 
SUMMATIVE ASSESS 1
Schedule and budget your proposed workspace
 
14Innovative and creative workspace creation 
15Innovative and creative workspace trialsSUMMATIVE ASSESS 2
Conduct a trial of your workspace.
16Strategies reviewed. 


Learning Resources

Prescribed Texts

Course notes are posted on Blackboard.


References


Other Resources

Technology, Entertainment, Design (TED) www.ted.com


Overview of Assessment

Assessment will involve practical exercises, knowledge assessment tasks and practical group projects.


Assessment Tasks

FORMATIVE

1. Choose three examples of theory proposed on creativity: one current and two from an earlier point in history. Summarize each of these three in your own words. Present a bibliography showing your research sources. Brief a colleague on the three theories you researched.
Due in class (submit bibliography in drop box) : week 4

2. a) Present the creativity theory summaries you received from a colleague’s research in your own words. (see summative assessment task 1). b) Present your arguments for the strengths, weaknesses and potential utility of the three theories given to you by a colleague. Invite feedback from the colleague that briefed you.
Due in class : week 5

3. Research and shortlist what you think may be the key attributes of an innovative workspace in terms of a) physical environment and b) systems used. Submit a bibliography of your research sources.
Due in (submit bibliography in drop box) : week 8

4. Brief a colleague on your shortlist of innovative workspace elements.
Due in class : week 9

5. a) Gather feedback from a screen production team and use it to prioritise workspace features and facilities for a screen production project. b) Present a proposal for production organization that draws on this.
Due in class : week 12

 

SUMMATIVE

1. Formulate a schedule and a preliminary budget that encompasses preproduction through to distribution. Include itemized ‘up-skilling’ and training expenditures where they may be beneficial or required.
Due in class : week 13


2. Devise and carry out a trial for the workspace you have defined. b) record and submit colleagues’ / collaborators’ feedback to this workspace trial with reference to practicality and potential for facilitation of creative, collaborative and innovative practices.
Due in class : week 15


Assessment Matrix

Course Overview: Access Course Overview