Course Title: Develop a marketing plan

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: VART5924C

Course Title: Develop a marketing plan

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

  • Teacher: Arthur Michalopoulos
  • Ph: 9925 4111
  • Email: arthur.michaloppoulos@rmit.edu.au 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This unit of competency, Establish the creative vision for screen productions CUFDRT601A is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Manage the marketing process BSBMKG603B. The aim of this course is for students to concurrently develop a variety of screen based productions, both as individuals and as part of production teams.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG609A Develop a marketing plan

Element:

1. Devise marketing strategies

Performance Criteria:

1.1. Evaluate marketing opportunity options that address organisational objectives, and evaluate their risks and returns in the selection process
1.2. Develop marketing strategies that address strengths and opportunities within the organisation's projected capabilities and resources
1.3. Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
1.4. Develop feasible marketing strategies and communicate reasons that justifies their selection
1.5. Ensure strategies align with organisation's strategic direction
1.6. Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review of organisational

Element:

2. Plan marketing tactics

Performance Criteria:

2.1. Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible
2.2. Identify coordination and monitoring mechanisms for scheduled activities
2.3. Ensure tactics are achievable within organisation's projected capabilities and budget
2.4. Ensure tactics meet legal and ethical requirements
2.5. Ensure tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted if necessary

Element:

3. Prepare and present a marketing plan

Performance Criteria:

3.1. Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix
3.2. Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics
3.3. Present marketing plan for approval in the required format and timeframe
3.4. Adjust marketing plan in response to feedback from key stakeholders and


Learning Outcomes


Upon successful completion of this course, you will have acquired the skills and knowledge to develop the creative vision required for the production of a variety of screen based products. These include animations, short narrative dramas, interactive, mobile and web based productions.


Details of Learning Activities

1. In-class activities:

  • auditorium and classroom based workshops
  • teacher-directed group activities/projects
  • peer teaching and class presentations
  • group discussion
  • workshopping of students’ own projects

2. Out-of-class activities:

  • independent project based work
  • independent study
     


Teaching Schedule

WeekClass ContentAssessment TasksCUFDRT601ABSBMKG603BBSBMKG609A
1Introduction and discussion of course
Screening of previous graduate work to clarify underlying themes of driving idea

Show/discuss ‘Night of the living Dead re-animated’

Introduction and discussion of course
•Intro to End-Of-Year exhibition (ideas/Designs/proposal, brainstorm, groups)
•Intro to Individual marketing plans
 

 1 2 1,2,3
 2 Workshops for determining & developing key visual references for production and making sure production schedules are maintained

Panel presentations

Teams to continue developing concepts in preparation of presentations for week 4

Assessment task 1 Design Project 4 Production Milestone No.1
(Panel presentation)
 
1,21,21,2,3  
 3 Workshops for determining storyboard and art direction development

Teams to continue developing concepts in preparation of presentations for week 4

Assessment task 2 ‘Creative vision Workshop’ No.1 1,21,2,31,2,3  
 4 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work/Presentation/deciding on End -Of-Year exhibition concept & establishment of Exhibition team
 1,2 3 1,2,3
 5 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Outline of proposed further study or work options in industry indicated by research of study programs

Assessment task 1 Design Project 4 Production Milestone No.2
(Panel presentation)
 
1,2 1,2,3 1,2,3
 6 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Applying for suitable jobs in the industry

Assessment task 2 ‘Creative vision Workshop’ No.2  1,2 1,2 1,2,3
 7 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on CV/resume that shows appropriate experience and suitable design layout

 1,2 2 1,2,3
 8 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview

Assessment task 2 ‘Creative vision Workshop’ No.3  2,3 1,2,3 1,2,3
 9 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Concept work on website designs

Assessment task 1 Design Project 4 Production Milestone No.3
(Panel presentation)
 
2 1,2,3 1,2,3
 10 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Design work on individual web site (Design web environments)
Collating/Preparation of ALL aspects of the marketing plan in preparation for submission in week 11

 2 2,3 1,2,3
11 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Marketing plan submission

Show-reel brief for students NOT taking part in end-of-year exhibition

 2 3 1,2,3
 12 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Marketing plan submission
Work on show-reel
End-Of-Year Exhibition Production

 22,31,2,3
 13 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on show-reel
End-Of-Year Exhibition Production

 2 2,3 1,2,3
14 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Work on show-reel
End-Of-Year Exhibition Production

 2,3 31,2,3  
 15 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Finalise art for DVD, posters and screening material for End-Of-Year Exhibition
Finalise show-reel in preparation for presentation/submission in week 16

Assessment task 1 Design Project 4 Production Milestone No.4
(Panel presentation) 
 1,2,3 3 1,2,3
 16 Workshops, panels and discussions on making sure art direction & production schedules are maintained

Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition Show-reel submission
Plan for production in ‘week 17’

Assessment task 2 ‘Creative vision Workshop’ No.4  3 3 1,2,3


Learning Resources

Prescribed Texts


References


Other Resources

Further Reading

Film Directing Shot by Shot: Visualizing from Concept to Screen, Steven Katz, Gulf Professional Publishing, 1991

"A complete catalogue of motion picture techniques for filmmakers. It concentrates on the ’storytelling’ school of filmmaking..."

 

Online reasources

www.screenaustralia.gov.au Info guide ( how to write a script)

http://www.screenaustralia.gov.au/getmedia/e050c62b-5e33-45a0-87b9-4c0076ac416b/greatidea.pdf

How to write a screenplay

http://thescriptlab.com/screenwriting#

 A Screenwriter’s Challenge: Visualization (Information on script visualization)

http://www.writersstore.com/a-screenwriters-challenge-visualization/

 Narrative and storyboards

http://www.storyboardthat.com/articles/education/english/narrative-structures


Overview of Assessment

Assessment for this course is ongoing throughout the semester and involves practical exercises, knowledge assessment tasks, presentations and written projects.


Assessment Tasks

This unit of competency, Establish the creative vision for screen productions CUFDRT601A is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Manage the marketing process BSBMKG603B but assessed separately.

All assesments in this unit are ungraded and will involve a)  A series of production milestones to monitor the progress for Design Project 4  and b)  A series of group based workshops that will involve skills associated with the creative visulaization of a script. Details for these assessments will be provided within specific assessment briefs

This unit of competency is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available on Blackboard for full details of this assessment task.

Assessment task 1  Design Project 4  Production Milestone No.1 (Panel presentation, week 2)                                                             

                                                                Production Milestone No.2 (Panel presentation, week 5) 

                                                                Production Milestone No.3 (Panel presentation, week 9) 

                                                                Production Milestone No.4 (Panel presentation, week 15) 
 

 Assessment task 2  Creative vision   Workshop No.1  (week 3)

                                                                Workshop No.2  (week 6)

                                                                Workshop No.3  (week 8)

                                                                Workshop No.4  (week 16

 

Results that apply to courses delivered and assessed in accordance with competency-based assessment:

 

CA Competency Achieved

NYC Not yet competent

DNS Did not submit for assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: www.rmit.edu.au/students

Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline : http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity : http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview