Course Title: Write content for cross platform delivery
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: COMM5926
Course Title: Write content for cross platform delivery
School: 345T Media and Communication
Campus: City Campus
Program: C6088 - Advanced Diploma of Screenwriting
Course Contact : Program administration
Course Contact Phone: +61 3 9925 4368
Course Contact Email:Brendan.firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Teacher: Keren Flavell
Nominal Hours: 70
Pre-requisites and Co-requisites
At RMIT, you are required to have completed all first year core competencies before enrolling in this elective course.
In Writing for Cross Platform Delivery you develop an appreciation of the different media platforms and learn how a narrative can be built and expanded to give the audience options to experience, consume and even interact with the story and its universe. The course does NOT involve writing of software scripts.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
VPAU311 Write content for cross platform delivery
1. Work with a creative team.
1.1 Participation in developmental workshops is effective and creative
2. Create interactive narrative for web.
2.1 Initial concept is discussed and confirmed
3. Create characters.
3.1 Character arcs, journey options and locations are determined and detailed
4.Develop narrative bible
4.1 Synopses are prepared and confirmed with associates
5.1 Flow charts, navigation maps and interface sketches are developed and included
On successful completion of this unit, you will be able to develop a narrative script for interactive cross platform delivery
Details of Learning Activities
In this course, you learn through:
1. In-class activities:
• teacher directed group activities/projects
• class exercises
• individual and group project work
• peer teaching and class presentations
• group discussion
2. Out-of-class activities:
• independent and group project based work
• online and other research
• discussion and comment via blackboard
• independent study
|1||Digital media: an overview |
Looking at the history of digital media as applied to narrative storytelling. Exploration of a broad cross section of creative opportunities in the digital space, and more specifically how narrative demonstrably works across multiple platforms.
Case study examples.
|2||Digital Production: Part 1 |
Part 1 of this session describes the unique production processes and techniques required for producing content for distribution to multiple platforms.
|3||Digital Production: Part 2 |
Part 2 of this session takes a more in depth look at concept
creation and the specific tools and skills required to engage audiences across multiple platforms.
|4||The Audience |
Looking broadly at the passive and active audience by establishing current and future audience trends (including fan culture). More specifically the session will focus on two way audience interaction, user generated content, online communities and managing audience involvement.
Class Exercise – Student to make 5 minute pitch for ideas
and teams formed
Looking specifically at the rise of short format entertainment
for online and portable devices. Exploring practical tools for
the development of webisodic (serial) content.
|6&7||Transmedia Entertainment |
Sessions 6 & 7 explore contemporary examples of transmedia entertainment. This includes in depth case studies and an analysis of audience engagement across multiple platforms.
|8||Social Media |
Looking at a broad cross section of social media applications
and focusing on their practical application to storytelling.
More specifically, this session explores audience interaction
and involvement in new social environments.
|9||Portable Devices |
This session explores storytelling across mobile and portable
devices, including narrative and locative gaming, mobile
broadcast, on portal distribution, mobile applications and GPS.
|10||Branded Content |
Exploration of commercial opportunities for storytelling in the
digital space by using case studies to demonstrate brand
integration, sponsorship, marketing and advertising.
|Assessment 1 due||1/2|
|11||How to write an effective proposal||5|
Week 12 & 13 looks at a broad cross section of narrative lead console, online, mobile and portable games. It focuses on the
role of the games writer, the cross platform application of
games from existing media properties and audience trends.
Writing storylines and characters that engage.
|2 - 4|
|14||Alternate Reality Games |
This session explores the role of the writer and development techniques for the creation of alternate reality gaming projects.
|2 - 4|
This session outlines opportunities for government funding and looks at the practical tools and techniques required for application processes
|16||Pitching Session |
This week will involve student presentations of their transmedia project.
|Assessment 2 due||1/5|
|17||Assessment Week (No classes)|
Any prescribed reading material will be distributed in class
You are advised to look at the course Blackboard site for ongoing updated information.
You will require access to a computer and to the internet
Overview of Assessment
Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written and practical projects. Creation of cross platform project including a substantial screenwriting component suitable for online; character outlines; narrative bible/cross platform strategy; pitch proposal.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Assessment 1. Team Presentations
Team Presentations – 10 minutes in length. You will form teams and develop cross-platform projects then pitch your project to the class.
Due date: Week 10
Percentage Weighting: 40%
Assessment 2. Cross Platform Content Written Proposal
You will create a proposal for a cross platform project which includes finished scripts suitable for online; character outlines; narrative bible; pitch proposal.
Due date: Week 16
Percentage Weighting: 50%
Assessment 3. Class Exercises
Due date: Ongoing throughout semester
Percentage Weighting: 10%
Your assignments will be graded. The grades used in this unit are as follows:
Grades used in this unit are as follows:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Academic Integrity is about the honest presentation of your academic work. Presenting work that fails to acknowledge other people’s work within yours can compromise academic integrity. For further information on academic integrity and plagiarism, please refer to the following URL. http://www.rmit.edu.au/browse;ID=kkc202lwe1yv
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the course blackboard site for information on late submissions and on applying for an extension.
Special Consideration Policy
Please refer to the following URL for information on applying for special consideration:
Course Overview: Access Course Overview