Course Title: Manage advertising production

Part A: Course Overview

Program: C6091

Course Title: Manage advertising production

Portfolio: BUS

Nominal Hours: 70.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5823C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Internet

Course Contact: Graham Airey

Course Contact Phone: +61 3 9925 5473

Course Contact Email: graham.airey@rmit.edu.au

Course Description

This course primarily is about managing the advertising production process from an Advertising Agency account management viewpoint. Whilst the pre-requisite subject, Creative and Production Techniques in Advertising, concentrated on the steps involved in making print and electronic advertisements, this course puts the student in the place of an account service person with an agency, to successfully manage the production process on behalf of the client to meet the campaign deadlines specified by the media schedule.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

Pre-requisite Courses and Assumed Knowledge and Capabilities

BSBMKG502A Establish and Adjust the Marketing Mix
BSBADV403A Monitor Advertising Production
 

National Competency Codes and Titles

National Element Code & Title:	BSBADV603B Manage advertising production
Elements:	1. Plan the production process for advertisements 2. Evaluate and select suppliers 3. Direct the advertising production process 4. Evaluate advertising production

Learning Outcomes

Overview of Assessment

Students will split into three groups and stay in that group for the whole semester.
Each group will be given a completed Creative Brief on an intended campaign. The various mediums to be utilized in the campaign will be nominated. The brief will be the catalyst for all three assignments covering ‘client job bags’ and ‘conference reports’; a ‘production plan’; and ‘client invoicing’. Each student in the group will nominate and identify his/her piece of work, but will also need to have active involvement in the other portions of work to ensure a strong overall result for each assignment.

Assessment Methods
TASK METHOD MARKS TIMING
FIRST ASSESSMENT:
Group campaign production plan
Written production plan
50% of total marks for course

SECOND ASSESSMENT:
Job bags and conference reports
Produce jobs bags with campaign components and include conference reports
25% of total marks for course.

THIRD ASSESSMENT:

Client invoicing
Client presentation

Client invoices
Group presentation

25% of total marks for course

Grey presentations