Course Title: Manage personal work priorities and professional development

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: EMPL5626C

Course Title: Manage personal work priorities and professional development

School: 650T TAFE Business

Campus: City Campus

Program: C6091 - Advanced Diploma of Advertising

Course Contact : Graham Airey

Course Contact Phone: +61 3 9925 5473

Course Contact

Name and Contact Details of All Other Relevant Staff

Elaine Holstein - course teacher


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit specifies the outcomes required to manage own performance and professional development. Particular emphasis is on setting and meeting priorities, analysing information and using strategies to develop further competence.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBWOR501A Manage personal work priorities and professional development


1. Establish personal work goals

Performance Criteria:

1.1 Serve as a positive role model in the workplace through personal work planning and organisation
1.2 Ensure personal work goals, plans and activities reflect the organisation's plans, and own responsibilities and accountabilities
1.3 Measure and maintain personal performance in varying work conditions, work contexts and contingencies


2. Set and meet own work priorities

Performance Criteria:

2.1 Take initiative to prioritise and facilitate competing demands to achieve personal, team and organisational goals and objectives
2.2 Use technology efficiently and effectively to manage work priorities and commitments
2.3 Maintain appropriate work-life balance, and ensure stress is effectively managed and health is attended to


3. Develop and maintain professional competence

Performance Criteria:

3.1 Assess personal knowledge and skills against competency standards to determine development needs, priorities and plans
3.2 Seek feedback from employees, clients and colleagues and use this feedback to identify and develop ways to improve competence
3.3 Identify, evaluate, select and use development opportunities suitable to personal learning style/s to develop competence
3.4 Undertake participation in networks to enhance personal knowledge, skills and work relationships
3.5 Identify and develop new skills to achieve and maintain a competitive edge

Learning Outcomes

Students demonstrate an ability to manage own performance and professional development. Particular emphasis is on setting and meeting priorities, analysing information and using strategies to develop further competence

Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual assessment activities. These assessable activities will be provided through a combination of face to face teacher/student deliveries, tutorials and laboratory exercises. Additional assessable activities will also be provided to students to complete outside of timetabled time. The concepts learned will be explored through the investigation of real world and simulated environments.

Students will be assessed in this competency area by several means as outlined below.
The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities

Teaching Schedule

Week Topic
Week 1 – 6th FebIntroduction Course overview
Week 2 – 13th FebOverview of the new product/concept development process
Week 3 – 20th FebIdentifying and working with a range of stakeholders
Week 4 – 27th Feb
Essential skills of project management
Week 5 – 5th March
Budget Management for new concepts
Week 6 – 12th March
Mon: Labour day PH
Opportunity ID
Idea generation
Opportunity ID
Idea screening
Week 7 – 19th March

Opportunity ID
Idea generation
Opportunity ID
Idea screening


Week 8 – 26th MarchOpportunity ID
Week 9 – 2nd Apr, Research and Development Technology
Week 10 – 16th Apr,Design theory and thinking
Week 11 – 23rd AprilUse of strategic alliances
Week 12 – 30th April Strategic development
Week 13 – 7th MayPackaging
• Types and roles of packaging
• Packaging as part of the brand
• A look at packaging as part of the new product concept
Services Innovation
• Overview of innovation in services
• A look at the services innovation process
Week 14 – 14th MayOverview of Launch and Lifecycle Management strategy
Week 15 – 21st MayFormal group consultation with teacher
Week 16 – 28th MayAssessment 3 Concept to commercialisation due COB Monday week 16

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical tests, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

Task 1 - Broaden our Horizons workshops (Due Date: Outlined according to the weekly presentation schedule to be completed the first week of classes)

The objective of this activity is to encourage students to explore the concepts and theories presented from a different angle and to learn to learn from each other. In groups of 3 students will research, prepare and present to the whole group, an in depth and focussed examination of a topic that emanates from the course content. This will need to include a whole of group, or small group activity designed to provide a practical angle to a theoretical concepts. Each workshop will last for 20 mins with 10 mins questions and wrap up.

To be deemed competent in this task students must:

• Content that enriches the knowledge of class
• Interesting and engaging presentation style
• Include an activity that practically applies the new learning
• Opportunity for participants to ask questions re the workshop content and activity.

Submission Requirements: Students are required to conduct the workshop during class time. Formal written documents are not required for this task.

Task 2 Opportunity Identification: (This assessment piece is due COB Friday week 8)

The focus for assessment piece 2 is research and the exploration of concepts and creative exploration techniques. Students are required to work in designated groups 3 (maximum) and prepare an evaluation and exploration of the need for a new concept/product/service. The evaluation needs to explicitly include:

Market and Competitor analysis:
• Research, analysis and summary of a particular market (i.e. golf, fashion, tennis, mobile phones etc. identification of any gaps in existing product, program, process or services market and whether any competitors are filling the identified gaps (industry and segment SWOT, Gap analysis)

Background, idea generation and screening:
• Research into and Identification of:
o market need from the industry of their choosing
o summary of potential ideas that meet that need
• Description of preliminary concept and description of how the concept/idea was generated and screened
• Information such as existing market research, technology development, social, legal development etc. that has given rise to the need and must be addressed in new concept development
• Legal, social and ethical issues that impact the new concept.

Planning and Budgeting:
• Project plan to take the concept to initial approval to proceed to a detailed R&D – this needs to include stakeholder management plans and preliminary revenue and cost estimates

Appropriate formats and templates will be discussed with students during the course. Much of this work will be undertaken both outside of class time and some during “Practical Sessions”.

Submission Requirements: Students are required to provide a written document.

Task 3 Concept to commercialisation (This assessment piece is due COB Monday week 16)

This assessment piece is designed to provide a solid work output focus for the course content. Working in their groups students are required to prepare an evaluation and exploration of a new product need. This assessment task includes elements that could take the concept to commercialisation. Development of “product prototypes – sample designs” etc. are also included as part of this project.

The evaluation needs to explicitly include:

An Introduction to the industry and the concept

A description of the research and technology integration of the company/industry for whom the concept is being developed

A detailed description of the concept including competitive positioning (using perceptual mapping)

Design and production:
• Design specifications (2 iterations) that are capable of being briefed into production
• Prototypes or design sketches for production purposes
• A description of the design testing process that assisted in the evolution of the concept

• Budget estimates for taking the product to launch, this will need to include manufacturing estimates (case study figures from industry will be provided as a benchmark)

A Stakeholder action plan for design and production.

Recommendations/risks and issues for commercialisation:
• This could include issues such as:
• Product and market testing
• Launch timing
• Any risks/issues identified in planning phase that might impact launch

All students need to include an assessment of the teams operation as part of the submission (each student must have their individual perspective). This includes analysis of your contribution and the contribution of other team members as well as your assessment of whether the team worked effectively and what improvements could have been made to team effectiveness.

Appropriate formats and templates will be discussed with students during the course. Much of this work will be undertaken both outside of class time and some during “Practical Sessions”.

Submission Requirements: Students are required to provide a written document.

Assessment Matrix

Course Overview: Access Course Overview