Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T Vocational Business Education

Campus: City Campus

Program: C6092 - Advanced Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Marina Cook

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan 

Performance Criteria:

1.1 Review and evaluate pre existing strategic, business and operational plan, if available
1.2 Analyse and interpret business vision, mission, values and objectives
1.3 Consult with key stakeholders
1.4 Review market requirements for the product or service, profile customer needs and research pricing options
1.5 Develop performance objectives and measures through consultation with key stakeholders
1.6 Identify financial, human and physical resource requirements for the business
1.7 Consider any permits or licences that may be required for new activity
1.8 Write business plan


2. Monitor performance

Performance Criteria:

2.1 Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2 Ensure skilled labour is available to implement plan
2.3 Test performance measurement systems and refine, if necessary
2.4 Ensure timely reports on all key aspects of the business are available, user friendly and balanced in terms of financial and non financial performance
2.5 Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1 Analyse performance reports against planned objectives
3.2 Review performance indicators and refine if necessary
3.3 Ensure groups and individuals contributing to under performance are coached, and provide training where appropriate
3.4 Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

In class discussion and debate, research case study activities and relevant work related assessments

Teaching Schedule

16 JulCourse Induction
• Course overview
• Overview of weekly learning
• Reading material and assessment timings
Student engagement activity
213 Jul

 Introduction to business plans

320 Jul About business plans
427 Jul Industry Analysis
53 Aug

 Market Analysis

610 Aug

 Competative Analysis

717 Aug

 Marketing Plan

8a24 Aug Marketing plan revision

 Mid Semester Break

97 SepPurchasing and Production Plan
1014 SepTest
1121 Sep

 The Financial Plan

1228 Sep

Implement, Monitor and Measure Performance

Information on presentations

135 OctAssessment Work
1412 Oct


1519 Oct


1626 Oct Resubmissions and Feedback

Learning Resources

Prescribed Texts

No formal texbook is required.  Texts will be provided by RMIT


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course has 3 assessment tasks. Students are to successfully complete all three assessment tasks to be deemed competent.

Assessment Task 1 – Test
Date handed out: Week 10
Date and time due: Week 10

Group or Individual: Individual

This assessment is designed to evaluate students’ basic knowledge of managing and implementing business plans

Students are to complete a test during the designated class time, based on the knowledge from the first 9 weeks of class

Assessment Task 2 – Business Plan draft
Date handed out: Week 3
Date and time due: Week 8
Group or Individual: Group

Purpose: Students are to assume the role of management consultant to a WIL Client. They have been engaged by this organisation to identify business and marketing opportunities and prepare comprehensive business plans and tactics to address the either an identified problem or to start a new business. 

Requirements: develop a business proposal outlining their business idea and revenue streams for a WIL Client. The business proposal is to identify if the business idea is a viable business venture and suggest viable marketing strategies.

Assessment Task 3 - Final Report and Presentation
Date handed out: Week 3
Date and time due: Week 14/15
Group or Individual: Group

Purpose: This assessment will allow students to undertake a professional presentation to a real client.

Requirements:  This assessment builds on assessment 1.  Students are to present to the class their business plan and findings. They are required to identify business and marketing opportunities and prepare comprehensive business plans and tactics to address the problem identified.

Assessment Matrix

Submission Requirements

You should:

• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:
Form to use:
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information:;ID=7usdbki1fjf31

Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading)

After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview