Course Title: Develop and manage complex public relations campaigns

Part A: Course Overview

Program: C6102

Course Title: Develop and manage complex public relations campaigns

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Internet

Term1 2014,
Term1 2015,
Term2 2013

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit applies to individuals working in senior public relations roles who are primarily responsible for the development, implementation and evaluation of a complex public relations plan. The complexity of the campaign may be in terms of its size or duration, or the circumstances surrounding the campaign.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBPUB502A Develop and manage complex public relations campaigns


1. Interpret a complex public relations campaign brief

2. Identify and evaluate options for a complex public relations campaign


3. Prepare public relations campaign plans



4. Implement public relations campaign plans

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to develop complex and potentially on-going public relations campaigns.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.