Course Title: Manage fundraising and sponsorship activities
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG7829C
Course Title: Manage fundraising and sponsorship activities
School: 650T TAFE Business
Campus: City Campus
Program: C6102 - Advanced Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
99255522
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB503A Manage fundraising and sponsorship activities |
Element: |
1. Identify factors influencing fundraising or sponsorship 2. Prepare a funding submission 3. Develop a fundraising or sponsorship campaign 4. Implement a fundraising or sponsorship campaign 5. Evaluate a campaign |
Performance Criteria: |
1.1. Identify relevant environmental issues in relation to fundraising and sponsorship 2.1. Evaluate organisation’s current operations and readiness to apply for funding 3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign with senior management 4.1. Conduct a fundraising or sponsorship campaign in accordance with plan 5.1. Evaluate campaign outcomes against outcomes documented in campaign plan |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to conduct and manage fundraising and sponsorship activities for a not-for-profit organisation, and to align fundraising and sponsorship activities with organisational requirements.
Details of Learning Activities
Analyse and describe current or past sponsorship and fundraising events using various concepts and tools. Suggest ways the sponsorship or fundraiser could have been improved, in hindsight. Apply skills in finding information using online resources, books, journals and newspapers. Apply Harvard referencing skills. Completed as individual activities or group activities
Sponsorship is becoming increasingly important, and being able to attract sponsors is a valuable skill that Public Relation specialists require. This assignment therefore requires that an attractive proposal is developed and presented both in a written and oral format as would be completed for an employer. Will be a Group activity.
Teaching Schedule
Week 1 11 February Course Induction
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Grading – remind them of codes and no marks (codes at end of doc)
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded and how
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – must check emails and bb shells weekly
Week 2 18 February Finding the best partnership model for a business and ways to be involved
Week 3 25 February 12 steps to sponsorship success
Week 4 4 March Present Graduation Function or other Fundraising Concepts to Panel – Groups
Week 5 11 March Finding the best partnership model for a business and ways to be involved
Week 6 18 March Preparing a funding submission
Week 7 25 March Sponsorship agreement
Present Graduation Function or other Fundraising Concepts to Panel – Groups
Mid Semester Break: 28 March – 3 April inclusive
Week 7 1 April Sponsorship Agreement
Week 8 8 April Sponsorship proposal
Week 9 15 April Sponsorship program/plan
Week 10 22 April Evaluate a sponsorship or fundraising campaign
Week 11 29 April Board Presentation
Week 12 6 May Present Graduation Function or other Fundraising Concepts to Panel – Groups
Week 13 13 May Major Assignment work
Week 14 20 May Major Assignment in
Week 15 27 May Return final assessment and schedule any resubmission for next week
Week 16 No classes resubmissions only
Learning Resources
Prescribed Texts
References
Other Resources
Nil
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Student proposal and organization for Graduation Dinner for the Class of 2010 – Written proposal and presentation to selection panel 30%
TOTAL: 100
Assessment Tasks
This course is co-delivered and co-assesed with MATH53332C Undertake Research & Analysis
Assessment 1 Sponsorship and/or Fundraising activities
Individual activities
Aims: Analyse and describe current or past sponsorship and fundraising events using various concepts and tools. Suggest ways the sponsorship or fundraiser could have been improved, in hindsight.
Apply skills in finding information using online resources, books, journals and newspapers. Apply Harvard referencing skills.
Assessment criteria:
 Application of fundraising and sponsorship management concepts and tools to answer the questions
 Good use made of a variety of resources (2 must be hard copy, 2 must be online)
Assessment 2 Sponsorship Proposal
Group Activity
Sponsorship is becoming increasingly important, and being able to attract sponsors is a valuable skill that Public Relation specialists require. This assignment therefore requires that an attractive proposal is developed and presented both in a written and oral format as would be completed for an employer.
SECTION A – Written Proposal
• Quality of written expression and presentation
• Incorporation of all necessary elements
• Use of appropriate format
• Succinctness, organization, clarity, logic
SECTION TWO – Oral Presentation
• Clarity and logical development of presentation
• Ability to gain audience attention and sell proposal
• Appropriate use of presentation and visual tools
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview