Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6059C

Course Title: Create visual design components

School: 650T Vocational Business Education

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sarah Jones
Email: sarah.jones@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit requires the application of the key principles and practice of graphic design in the context of creating visual design components that could be integrated into a range of media products, including print media.

A graphic artist usually undertakes this role and is expected to be competent in a range of design techniques, including freehand drawing. The visual design output will nevertheless be in a digital format for inclusion in a final media product.

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components

Element:

2. Generate and assess ideas

Performance Criteria:

4. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
5. Obtain other relevant information that may influence design ideas
6. Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
7. Present visual design ideas to relevant personnel using design techniques
 

Element:

1. Clarify work requirements

Performance Criteria:

1. Clarify type of visual design components required, in consultation with relevant personnel
2. In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
3. Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform
 

Element:

3. Plan approach

Performance Criteria:

8. Experiment with traditional and digital imaging techniques to create required visual design components
9. Explore range of typographical and visual design elements to create the components
10. Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
11. Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements
 

Element:

4. Produce visual design components

Performance Criteria:

12. Develop structure for components based on the final design concept using selected design techniques
13. Apply visual design principles and communication principles to produce components
14. Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel
 

Element:

5. Finalise visual design components

Performance Criteria:

15. Review visual design components to assess whether creative solutions meet design and technical specifications
16. Discuss and confirm with relevant personnel additional requirements or modifications and undertake any necessary amendments
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.


Details of Learning Activities

A range of practical activities, case studies and class discussion as well as work relevant assessments will be conducted.


Teaching Schedule

 

Weekw/cTopicAssessment
1Feb 9

Introduction
Elements & principles of design
Copyright information
OHS requirements

 
2Feb 16Introduction to assessment task one and two including:
Knowledge Lecture:
• Research techniques
• Brainstorming
Technical Skills Lecture:
• Illustrator introduction
Additional reading:
• Students are required to complete additional reading in blackboard before week 3
Students will be presented with both assessment tasks one and two
 
Skills learnt in this session will be required for assessment task one (Due week 7)
3Feb 23Skills and knowledge for assessment task one and two including:
Knowledge Lecture:
• Mind mapping
• Visual Brain Dumping
Technical Skills Lecture:
• Typography introduction
Additional reading:
Students are required to complete additional reading in blackboard before week 4
 
Skills learnt in this session will be required for assessment task one (Due week 7)
4Mar 2Skills and knowledge for assessment task one and two including:
Knowledge Lecture:
• Corporate identity creation
Technical Skills Lecture:
• Illustrator basics
Additional reading:
Students are required to complete additional reading in blackboard before week 5

Skills learnt in this session will be required for assessment task one (Due week 7)

Skills learnt in this session will be required for assessment task two (Due week 11)
 

5Mar 9Skills and knowledge for assessment task one and two including:
Technical Skills Lecture:
• Typography basics
Idea generation (working on assessment task two):
• Corporate identity creation
Additional reading:
Students are required to complete additional reading in blackboard before week 6
Skills learnt in this session will be required for assessment task one (Due week 7)

Skills learnt in this session will be required for assessment task two (Due week 11)
 

6Mar 16Skills and knowledge for assessment task one and two including:
Knowledge Lecture:
• Maps / Way-finding and web banners
Technical Skills Lecture:
• Illustrator advanced
Idea generation (working on assessment task two):
• Corporate identity creation
Additional reading:
Students are required to complete additional reading in blackboard before week 7
Skills learnt in this session will be required for assessment task one (Due week 7)

Skills learnt in this session will be required for assessment task two (Due week 11)
 

7 Mar 23Students MUST attend class to complete assessment task:
• This assessment task will be a knowledge and skills test supervised and completed during this session
Idea generation (working on assessment task two):
• Maps / Way-finding and web banners
Assessment task 1 due
8 Mar 30Skills and knowledge for assessment task two including:
Online Lecture:
• Corporate Identity and web banners
Online Technical Skills Lecture:
• Advanced typography
Online Idea generation (working on assessment task two):
• Business Cards
Skills learnt in this session will be required for assessment task two (Due week 11)
9 Apr 13Skills and knowledge for assessment task two and three including:
Excursion:
Details to come
Additional reading:
Students are required to complete additional reading in blackboard before week 10

Skills learnt in this session will be required for assessment task two (Due week 11)

Skills learnt in this session will be required for assessment task three (Due week 14)
 

10 Apr 20Introduction to assessment task three & skills and knowledge for assessment task two:
Consultation session for assessment task two:
• Students will be given time for one-on-one consultation for refinement and feedback
Working on assessment task two:
• Students to refine and finalise assessment task two
Additional reading:
• Students are required to complete additional reading in blackboard before week 3
Students will be presented with assessment task three 
Skills learnt in this session will be required for assessment task two (Due week 11)
11 Apr 27Introduction to assessment task three including:
Group based activities:
• Groups selected and brainstorming/research
Knowledge Lecture:
• Research techniques
• Brainstorming
Additional tasks:
• Students to be communicating in groups via blackboard

Assessment task two due

Skills learnt in this session will be required for assessment task three (Due week 14)
 

12 May 4Continuation of assessment task three including:
Group based activities:
• Planning and idea generation within groups
Technical Skills Lecture:
• Page layout and structure introduction
Additional tasks:
Students to be communicating in groups via blackboard
Skills learnt in this session will be required for assessment task three (Due week 14)
13 May 11Continuation of assessment task three including:
Group based activities:
• Refinement within groups
Consultation session for assessment task two:
• Students will be given time for group consultation for refinement and feedback
Additional tasks:
Students to be communicating in groups via blackboard
Skills learnt in this session will be required for assessment task three (Due week 14)
14 May 18Finalisation of assessment task three including:
Class Presentations
Assessment task three due
15 May 25Finalisation of assessment task three including:
Class Presentations
 
16 Jun 1Feedback 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

Assessment Task 1: Knowledge and skills test
This assessment task will assess knowledge and skills learnt in the first half of the course and will include both creative and technical aspects.
This assessment will be a test. These skills and knowledge will be utilised for assessment tasks 2 & 3.
 

Assessment Task 2: Corporate Identity
This assessment task will require delivery of a logo, business card and web banner. The task will be assessed individually from final files
(including electronic and hard copy).
 

Assessment Task 3: Live brief
This assessment task will involve group work and will require the group to produce a design for a live brief and present the final concept and artwork in class.
The task will be assessed as a group.
 

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:

Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:

You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
 

Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
 


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview