Course Title: Manage intellectual property to protect and grow business

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6490C

Course Title: Manage intellectual property to protect and grow business

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required. This course will be delivered in combination with CUVPRP505A Establish and Maintain Safe Professional Practice

Course Description

In this unit you will gain an understanding of intellectual property rights, with a focus on the creative industries. You will also investigate how to develop strategies to maintain and protect your own and your studio’s intellectual property.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBIPR501A Manage intellectual property to protect and grow business


3. Create a strategy to manage the organisation’s intellectual property

Performance Criteria:

3.1 Monitor and review strategies, policies and procedures for the identification, protection and use of intellectual property regularly to ensure they are working effectively, and make changes if required
3.2 Manage the identification of potential infringement of organisation’s intellectual property rights, and ensure appropriate action is taken .Promote a culture of compliance and respect for other organisations’ and individuals’ intellectual property rights


4. Monitor and maintain organisational strategies for the protection and use of intellectual property

Performance Criteria:

4.1 Research the role intellectual property will play in the strategic plans of the organisation
4.2 Contribute to the implementation of the commercialisation of the organisation’s intellectual property
4.3 Manage the review of the activities of existing or potential competitors and assess their impact on the organisation’s intangible assets
4.4 Access and effectively use others’ intellectual property within legal guidelines for business advantage


1. Identify the organisation’s intellectual property assets and rights

Performance Criteria:

1.1 Identify the intangible assets residing within the organisation and how they can be protected
1.2 Identify the sections of the organisation in which intellectual property is created, procured or transferred and for which management is required
1.3 Research intellectual property rights appropriate to the organisation according to legislative requirements
1.4 Identify and access sources of information and advice for protection of the organisation’s intellectual property
1.5 Conduct a cost-benefit analysis of protecting intellectual property and determine risks
1.6 Identify and use appropriate intellectual property professionals to initiate processes to protect intellectual property, according to the type of intellectual property protection required


2. Manage the commercialisation of the organisation’s intellectual property to ensure business growth

Performance Criteria:

2.1 Review or create an organisational strategy, and review or develop policies and procedures for protection, management and use of intellectual property as part of the organisation’s business strategy
2.2 Plan and implement an intellectual property audit and establish or review the value and use of the organisation’s intangible assets inventory
2.3 Plan and make recommendations for implementation of a strategy for business growth through use of organisation’s intellectual property
2.4 Plan and implement strategies to ensure employees, partners and contractors protect the organisation’s and others’ intangible assets
2.5 Establish or review procedures to securely record and store documentation related to the organisation’s intangible assets

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities


Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete exercises and projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision

Teaching Schedule


WeekLearning ProgramLearning Elements
1 Orientation 

 Introduction + In-class task.
 RMIT Brand style guides




     1.1-6, 2.1-5, 3.1-3, 4.1-4

3 Guest speaker 10.00 - 11.30am

 Corporate Brand strategies
 Project 1: IP Brand assets analysis

5 Project 1: Research and analysis
6 Guest speaker 10.00 - 11.30am
7 Project 1: Collation and evaluation
8 Project 1: Refinement and production
9 Project 1 due in

 Business strategies and processes
 Project 2: Personal branding

     1.1-6, 2.1-5, 3.1-3, 4.1-4
 11 Guest speaker 10.00 - 11.30am
 12 Project 2: Concept development
 and project structure/management
 13 Project 2: Concept and design resolution
 14 Guest speaker 10.00 - 11.30am
 15 Project 2: Costing, quoting and contracts
 16 Project 2 due in
 17 Assessment week

Learning Resources

Prescribed Texts

None required.


You are advised to look at the course myRMIT site for ongoing updated information

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Mary Mavroudis

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Research Project 1 (50% of final grade)
  • Design Project 1 (50% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.

Feedback throughout the course may be written, verbal or a combination of both

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

The assessment work is as follows:
A series of formative written investigative tasks - in class and independent
2 x projects - 1. IP Brand assets analysis
                      2. Personal branding and project management

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview