Course Title: Extend typographic design expertise

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: GRAP5343C

Course Title: Extend typographic design expertise

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Al Briggs

Course Contact Phone: +61 3 9925 9152

Course Contact Email:al.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Chris Capetanakis chris.capetanakis@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD603A Extend typographic design expertise

Element:

1 Research type to develop design solutions

Performance Criteria:

1.1 Assess the ways in which type impacts on visual communication through historical and contemporary research
1.2 Research and evaluate the range of detailed factors that impact on the successful use of typography
1.3 Explore relationships between typographic form and related imagery across electronic and traditional formats
1.4 Analyse own approach to typography in the context of research

Element:

2 Explore creative and complex applications of type

Performance Criteria:

2.1 Explore and extend the potential of typography in own design practice
2.2 Investigate the ways that typography influences meaning at a detailed level
2.3 Analyse the interactions between text and other visual components in complex bodies of information
2.4 Experiment with the expressive potential of type
2.5 Evaluate typography in the context of current and emerging technologies in design practice

Element:

3 Evolve typography expertise in professional practice

Performance Criteria:

3.1 Apply a highly developed command of typography to the needs of complex design projects
3.2 Work effectively with complex, varied and large amounts of type
3.3 Control typography hierarchy and systems within complex applications
3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type
3.5 Develop typography for 2-D, 3-D and virtual applications
3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements’.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

 Teaching schedule and assessment matrix 
Week <meta content="text/html; charset=utf-8" http-equiv="content-type" />ActivityPerformance Criteria
1Second Year Student Presentation and Folio Session1. Research type to develop design solutions
2General Revision - Paragraph formats, Style Sheets, Text import from Word & Excel 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
3General Revision - Nested styles, Tabs & Tables, Object Styles, Master Pages, Bullets & Numbering 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
4Brief 1: Festival Program 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
5Brief 1 (continuing): Festival Program 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
6Brief 1 (continuing): Festival Program 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
7Brief 1 (continuing): Festival Program 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
8

Brief 1 (continuing): Festival Program

Brief 1 DUE

 1. Research type to develop design solutions, 2. Explore creative and complex applications of type
9

Brief 2: Modular Alphabet and Type Poster Suite

 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
10Brief 2 (continuing): Modular Alphabet and Type Poster Suite
 
 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
11Brief 2 (continuing): Modular Alphabet and Type Poster Suite 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
12Brief 2 (continuing): Modular Alphabet and Type Poster Suite 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
13Brief 2 (continuing): Modular Alphabet and Type Poster Suite 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
14

Brief 2 (continuing): Modular Alphabet and Type Poster Suite

 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
15Brief 2 (continuing): Modular Alphabet and Type Poster Suite 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice
16

Brief 2 (continuing): Modular Alphabet and Type Poster Suite

Brief 2 DUE

 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice


Learning Resources

Prescribed Texts

None required


References

InDesign Type - Nigel French

0321685369


Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks.

Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 2 Summative Tasks, both of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.


Summative Assessments:
Brief 1 Festival Program (50%) - DUE week 8
Brief 2 Modular Alphabet and Poster Suite (50%) - DUE week 16

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback  webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy  webpage


Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Further links - Application for extension of time


Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview