Course Title: Develop graphic designs for the built environment

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: GRAP5347C

Course Title: Develop graphic designs for the built environment

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Sarah Bunting

Course Contact Phone: +61 3 9925 9186

Course Contact Email:sarah.bunting@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to combine creative and technical design expertise with a sound understanding of the particular factors that apply to signage, way finding systems and other built environment designs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD605A Develop graphic designs for the built environment

Element:

1.Interpret creative briefs

Performance Criteria:

1.1 Analyse creative briefs in terms of key communication objectives for the built environment project
1.2 Develop an understanding of the broader context for the design work
1.3 Develop shared understandings of design requirements with relevant people
1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

Element:

2. Evaluate the context for design work in the built environment

Performance Criteria:

2.1 Consider current and emerging trends and thinking across key areas of design for the built environment
2.2 Assess the ways that audiences engage with signage of different types
2.3 Evaluate locations for design work in terms of current aesthetic and functionality
2.4 Obtain and analyse relevant technical data that inform design
2.5 Evaluate key sustainability issues for incorporation into design
2.6 Assess and respond to regulatory requirements that affect design in the built environment

Element:

3. Generate and assess ideas

Performance Criteria:

3.1 Identify and source references that inform design in the built environment
3.2 Explore ideas for designs that enhance the overall visual amenity of the environment
3.3 Evaluate opportunities offered by both current and emerging technologies for signage
3.4 Acknowledge and integrate relationships between signage and broader organisational identity
3.5 Maximise contributions of others through collaboration on ideas as required
3.6 Reflect on ideas for technical, creative and budgetary implications
3.7 Refine and select approaches that best balance the overall needs of the brief

Element:

4. Develop designs for the built environment

Performance Criteria:

4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account
4.2 Realise designs from initial ideas by working confidently with the elements and principles of design
4.3 Combine conceptual and technical expertise to develop workable solutions
4.4 Engage in an ongoing process of testing, creative collaboration and refinement during the design process
4.5 Engage with other experts on relevant technical, legal and business requirements

Element:

5. Finalise designs for the built environment

Performance Criteria:

5.1 Negotiate and agree to modifications and amend designs as required
5.2 Develop accurate and comprehensive documentation to support the production process
5.3 Present final designs and documentation to relevant personnel and confirm

Element:

6. Evaluate design work and process

Performance Criteria:

6.1 Evaluate completed designs in terms of success in meeting objectives
6.2 Assess the work against other creative, technical and business considerations
6.3 Analyse and evaluate feedback from client and others
6.4 Reflect on own role in design process and note areas for future improvement
6.5 Develop strategies for further development of own skills


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

WeekActivitiesElements
1

Introduction to wayfinding/signage
Exercise 1 - Icon Set

1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
2Exercise 1 - Icon Set1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
3Exercise 1 - Icon Set1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
4

Summative Task 1 - Building Design Signage
Exercise 1 - Icon Set DUE

1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5, 5.1-5.3, 6.1-6.5
5Building Design Signage1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
6Building Design Signage1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
7Building Design Signage1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5, 5.1-5.3, 6.1-6.5
8Building Design Signage
Summative Task 1 - In-Class Presentation
Summative Task 2 - Signage Redesign
1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5, 5.1-5.3, 6.1-6.5
9Signage Redesign1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
10

Signage Redesign

1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
11Signage Redesign1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5
12Signage Redesign1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5, 5.1-5.3, 6.1-6.5
13Summative Task 2 - Signage Redesign DUE1.1-1.4, 2.1-2.6, 3.1-3.7, 4.1-4.5, 5.1-5.3, 6.1-6.5

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

None required.


References

Wayshowing > Wayfinding - Per Mollerup

Left, Right, Up, Down: New Directions in Signage and Wayfinding - Gestalten


Other Resources

You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative tasks:
Formative Task 1: Icon Set

Summative assessment task 1 (50%):
Building Design Signage – Due week 8

Summative assessment task 2 (50%):
Signage Redesign– Due week 13

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved - Graded
NYC – Not Yet Competent
DNS – Did Not Sit


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process.Information regarding the e-Submission process

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
 

Course Overview: Access Course Overview