Course Title: Engage in the business of creative practice
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: VART6311C
Course Title: Engage in the business of creative practice
School: 340T Art
Campus: City Campus
Program: C6128 - Advanced Diploma of Visual Arts
Course Contact : Jennifer Cabraja and Fay Reynolds
Course Contact Phone: +61 3 9925 4472
Course Contact Email:visualarts@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Phillip Allan
phillip.allan@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop skills and knowledge required to adopt a professional approach to creative practice, including engaging in the business aspects of working as a creative practitioner.
Independent creative practitioners sometimes work as employees in small and large organisations. Depending on the particular creative practice, they often operate as sole practitioners, in artist cooperatives, or as freelance or contract workers. Regardless of the business model, all practitioners earning income from their practice must engage with the professional business requirements for a sustainable creative practice.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPRP603A Engage in the business of creative practice |
Element: |
1. Adopt professional work practices |
Performance Criteria: |
1.1 Develop a professional work ethic to support practice |
Element: |
2. Evaluate different business practices |
Performance Criteria: |
2.1 Investigate the different ways that creative practitioners do business |
Element: |
3. Address financial aspects of creative practice |
Performance Criteria: |
3.1 Investigate financial considerations for creative practice |
Element: |
4. Analyse the rights and obligations of creative practitioners |
Performance Criteria: |
4.1 Evaluate the legal and moral rights and obligations of professional creative practice |
Element: |
5. Evaluate professional opportunities |
Performance Criteria: |
5.1 Evaluate work opportunities within and beyond the creative sectors |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Your learning activities will take place in a studio. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In this course, you learn through:
1. In-class activities:
- teacher directed group activities/projects
- studio work
- guest lecture
- peer teaching and class presentations
- group discussion
- online research
- independent project based work
- class exercises to review discussions/lectures
- ‘workshopping’ of student projects
- analysis/critique of relevant reading material
2. Out-of-class activities include:
- practical exercises
- project work
- independent research
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| Week |
Course content | Task / Assessment due dates | Elements |
| 1 | Introduction
What is a Professional Artist? DVD – ‘Original Schtick’ |
Identify issues related to an artist’s professional practice
Identifying the range of definitions for what is known as being an artist Identifying issues related to exhibitions |
1 |
| 2 | Introduce Web page assignment
Writing a CV and Artist’s Statement Running a Sole Trader business |
Identifying the range of definitions for what is known as being an artist
Identifying the content of a CV |
1 |
| 3 | Copyright
Moral Rights |
Identifying major copyright issues
Presenting the rights of the artist as the ‘owner’ of their own work |
1,2,3, 4, 5 |
| 4 | Taxation
Visual Arts Organizations Grants and Other Awards |
Identifying the main issues with ABN / GST and claiming as an artist to the taxation department
Identifying government and private organizations who offer assistance to the visual arts Identifying government and private organizations who offer assistance to the visual arts |
1, 4, 5 |
| 5 | Marketing practices | Identifying ways in which an artist can promote themselves | 1, 2, 4, 5 |
| 6 | Photographing your work and setting up a web page
Artist’s Web pages |
Photographing visual material for an online web page
Looking at a range of artist’s web pages |
1 and 2 |
| 7 | Photographing your work and the internet | Photographing visual material for an online web page | 1, 2 and 3 |
| 8 | Photographing your work and the internet | Photographing visual material for an online web page | 1 and 2 |
| 9 | Photographing your work and the internet | Photographing visual material for an online web page | 1 and 3 |
| 10 | Photographing your work and the internet | Photographing visual material for an online web page | 2 and 3 |
| 11 | Setting up the internet page | Using visual diary drawings of your living space produce a narrative drawing | 2 and 4 |
| 12 | Setting up the internet page | Exploration of a theme based drawings based on the your choice of imagery. | 1, 2 and 4 |
| 13 | Setting up the internet page | Using visual diary drawings of your living space produce a narrative drawing | 1, 2 and 4 |
| 14 | Setting up the internet page | Exploration of a theme based drawings based on the students choice of imagery. | 1, 2 and 4 |
| 15 | Setting up the internet page | Producing developmental drawings on the theme based objects. | 1, 2 and 4 |
| 16 | Assessment and folio presentation | A folio of work that is created during the semester will be presented during week 16 | 5 |
Learning Resources
Prescribed Texts
You will be required to have your materials purchased prior to the commencement of the project. Please refer to the materials list provided at enrolment. |
References
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios. You will be expected to make use of the library resources.
You will be encouraged to attend exhibition openings and visit galleries outside of your learning environment. RMIT school of Art has two galleries and an ongoing exhibition program.
Overview of Assessment
Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of a body of work that demonstrates concept development, understanding of materials and adhering to the guidelines of working in a studio.
Assessment Tasks
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
Assessment task
Self promotional web page
Visual diary which includes lecture and web page notes
Content/requirements
Develop marketing strategies
Determine a marketing mix for the business
Implement marketing strategies
Monitor and improve marketing performance
Due date
Week 16
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Graded assessment applies for courses within the Advanced Diploma of Visual Arts.
Grade CHD
Outline Competent with high distinction
Grading 80 - 100
Criteria (see table below) Highly developed
Grade CDI
Outline Competent with distinction
Grading 70 - 79
Criteria (see table below) Well developed
Grade CC
Outline Competent with credit
Grading 60 - 69
Criteria (see table below) Developed
Grade CAG
Outline Competent achieved - graded
Grading 50 - 59
Criteria (see table below) Sound
Grade NYC
Outline Not Yet Competent
Grading
Criteria (see table below)
Grade DNS
Outline Did not submit for assessment
Grading
Criteria (see table below)
Assessment Matrix
The assessment matrix demonstrates alignment tasks with the relevant Unit of competency. These are available through the course contract in Program Administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
http://www.rmit.edu.au/browse/Our%20Organisation%2FBusiness%2FFor%20Staff%2FPlagiarism/ (unresolved)
Special consideration policy (late submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview