Course Title: Engage in the business of creative practice

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6311C

Course Title: Engage in the business of creative practice

School: 340T Art

Campus: City Campus

Program: C6128 - Advanced Diploma of Visual Arts

Course Contact : Jennifer Cabraja and Fay Reynolds

Course Contact Phone: +61 3 9925 4472

Course Contact

Name and Contact Details of All Other Relevant Staff

Phillip Allan

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop skills and knowledge required to adopt a professional approach to creative practice, including engaging in the business aspects of working as a creative practitioner.

Independent creative practitioners sometimes work as employees in small and large organisations. Depending on the particular creative practice, they often operate as sole practitioners, in artist cooperatives, or as freelance or contract workers. Regardless of the business model, all practitioners earning income from their practice must engage with the professional business requirements for a sustainable creative practice.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPRP603A Engage in the business of creative practice


1. Adopt professional work practices

Performance Criteria:

1.1 Develop a professional work ethic to support practice
1.2 Collaborate and communicate with other professionals about the business aspects of creative practice
1.3 Evaluate the skills and knowledge needed to operate as a successful creative practitioner
1.4 Evaluate own current skills and abilities and the need for further professional development
1.5 Assess the potential for using specialist expertise to complement own skills
1.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of professional and personal growth


2. Evaluate different business practices

Performance Criteria:

2.1 Investigate the different ways that creative practitioners do business
2.2 Investigate the range of business practices, systems and procedures that need to be considered as part of professional creative practice
2.3 Assess the relevance and implications of particular business structures
2.4 Consider the physical resources required by the practice and how they might be accessed
2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information


3. Address financial aspects of creative practice

Performance Criteria:

3.1 Investigate financial considerations for creative practice
3.2 Research and assess different ways of commercialising work and ideas
3.3 Evaluate different ways of costing and selling creative work
3.4 Assess broader financial management requirements and their application to own practice
3.5 Develop individual approaches to financial aspects of practice


4. Analyse the rights and obligations of creative practitioners

Performance Criteria:

4.1 Evaluate the legal and moral rights and obligations of professional creative practice
4.2 Practise work and business in ways that meet legal and moral obligations
4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards
4.4 Establish and maintain sound approaches to safety and


5. Evaluate professional opportunities

Performance Criteria:

5.1 Evaluate work opportunities within and beyond the creative sectors
5.2 Be open to the potential for work opportunities in unexpected places, beyond established patterns of work
5.3 Identify and access sources of professional advice
5.4 Consider local and global opportunities for own practice
5.5 Identify and evaluate opportunities offered by current and emerging trends in the consumption of culture and creative products
5.6 Analyse the experiences of others as a way of discovering different opportunities

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Your learning activities will take place in a studio. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In this course, you learn through:
1. In-class activities:

  • teacher directed group activities/projects
  • studio work
  • guest lecture
  • peer teaching and class presentations
  • group discussion
  • online research
  • independent project based work
  • class exercises to review discussions/lectures
  • ‘workshopping’ of student projects
  • analysis/critique of relevant reading material

2. Out-of-class activities include:

  • practical exercises
  • project work
  • independent research

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 Course content Task / Assessment due dates Elements

What is a Professional Artist?

DVD – ‘Original Schtick’

Identify issues related to an artist’s professional practice

Identifying the range of definitions for what is known as being an artist

Identifying issues related to exhibitions

 2Introduce Web page assignment

Writing a CV and Artist’s Statement

Running a Sole Trader business

Identifying the range of definitions for what is known as being an artist

Identifying the content of a CV

Identify the issues in writing a statement about your work


Moral Rights

Identifying major copyright issues

Presenting the rights of the artist as the ‘owner’ of their own work

 1,2,3, 4, 5

Visual Arts Organizations

Grants and Other Awards

Identifying the main issues with ABN / GST and claiming as an artist to the taxation department

Identifying government and private organizations who offer assistance to the visual arts

Identifying government and private organizations who offer assistance to the visual arts

 1, 4, 5
 5Marketing practicesIdentifying ways in which an artist can promote themselves 1, 2, 4, 5
 6Photographing your work and setting up a web page

Artist’s Web pages

Photographing visual material for an online web page

Looking at a range of artist’s web pages

 1 and 2
 7Photographing your work and the internet Photographing visual material for an online web page 1, 2 and 3
 8Photographing your work and the internet Photographing visual material for an online web page 1 and 2
 9Photographing your work and the internet Photographing visual material for an online web page 1 and 3
10Photographing your work and the internet Photographing visual material for an online web page 2 and 3
11Setting up the internet page Using visual diary drawings of your living space produce a narrative drawing 2 and 4
12Setting up the internet page Exploration of a theme based drawings based on the your choice of imagery. 1, 2 and 4
13Setting up the internet page Using visual diary drawings of your living space produce a narrative drawing 1, 2 and 4
14Setting up the internet page Exploration of a theme based drawings based on the students choice of imagery. 1, 2 and 4
15Setting up the internet page Producing developmental drawings on the theme based objects. 1, 2 and 4
16Assessment and folio presentation A folio of work that is created during the semester will be presented during week 16 5

Learning Resources

Prescribed Texts

You will be required to have your materials purchased prior to the commencement of the project. Please refer to the materials list provided at enrolment.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios. You will be expected to make use of the library resources.

You will be encouraged to attend exhibition openings and visit galleries outside of your learning environment. RMIT school of Art has two galleries and an ongoing exhibition program.

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of a body of work that demonstrates concept development, understanding of materials and adhering to the guidelines of working in a studio.

Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Assessment task
Self promotional web page
Visual diary which includes lecture and web page notes

Develop marketing strategies
Determine a marketing mix for the business
Implement marketing strategies
Monitor and improve marketing performance

Due date
Week 16

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Graded assessment applies for courses within the Advanced Diploma of Visual Arts.

Grade CHD
Outline Competent with high distinction
Grading 80 - 100
Criteria (see table below) Highly developed

Grade CDI
Outline Competent with distinction
Grading 70 - 79
Criteria (see table below) Well developed

Grade CC
Outline Competent with credit
Grading 60 - 69
Criteria (see table below) Developed

Grade CAG
Outline Competent achieved - graded
Grading 50 - 59
Criteria (see table below) Sound

Grade NYC
Outline Not Yet Competent
Criteria (see table below)

Grade DNS
Outline Did not submit for assessment
Criteria (see table below)

Assessment Matrix

The assessment matrix demonstrates alignment tasks with the relevant Unit of competency. These are available through the course contract in Program Administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy. (unresolved)

Special consideration policy (late submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview