Course Title: Global Business and Social Technology: A Case Study Approach

Part A: Course Overview

Course Title: Global Business and Social Technology: A Case Study Approach

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


620H Business IT and Logistics


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019


City Campus


620H Business IT and Logistics


Sem 1 2016

Course Coordinator: Dr Paul R Cerotti

Course Coordinator Phone: +61 3 9925 5785

Course Coordinator Email:

Course Coordinator Location: 80.08.018

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course investigates the role of technology in global business with particular emphasis on business perspectives of social media. You will be provided with valuable business skills through the application of theories, concepts and skills to various disciplines of study. You will also benefit from various opportunities to work in multi- and cross-disciplinary team, which will expose you to a diversity of ideas, knowledge and skills. Globalization and social media will be explored by examining various case studies, contemporary issues and practices related to implementation, you will be able to make appropriate decisions about the strategic positioning of social media within various organizations and industries. By examining usage in everyday life and in the construction of identities, you will gain insights into how the changing role of users also affects business strategy.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Critically evaluate and apply social technology principles and practice in global settings
  2. Develop business strategies for sustainable growth and innovation in various industry and community contexts using research, development and commercialisation principles and applications
  3. Manage networked relationships in virtual and physical team settings and critically reflect on the importance of these relationships
  4. Apply creativity to produce innovative business solutions.
  5. Utilise cognitive and communication skills that demonstrate your mastery of theoretical knowledge and critical reflection on theory and professional practice
  6. Demonstrate a high level of personal autonomy and accountability in your professional practice.
  7. Develop technical and business skills and competencies to support professional practice in a global environment
  8. Demonstrate an understanding of social value creation to create socially and environmentally appropriate responses to business practice

Overview of Learning Activities

A range of learning experiences is planned for you including:

  • Formal lectures
  • Industry guest speakers
  • Group seminars and workshops

You are required to actively engage in the learning process by completing the required reading, through active participation in group activities and in-class and/or online discussions.

The teaching and learning activities of this course are characterized by: 

  • inter-disciplinary co-operation and cross-professional understanding through working in teams
  • the development of research skills to explore a culture of innovation, creativity, entrepreneurship and achievement in a local and global setting
  • feedback to peers and reflective practice

You are required to be proactive and self-directed in your learning, having a critical inquiry approach and seeking information from a range of people, services, and resources as required. Numerous resources are available through the RMIT library. Links and materials specific to this course are available through myRMIT Studies Course site. You will also be required to actively and effectively engage with peers in collaborative problem solving activities and other forms of group work.

Overview of Learning Resources

Various learning resources are available online through myRMIT/Canvas. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 15%
Linked CLOs: 1, 4, 5, 6, 7

Assessment Task 2:  50%
Linked CLOs: 2, 3, 4, 5, 6, 8

Assessment Task 3: 35%
Linked CLOs: 5, 6, 8

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.