Course Title: Business Intelligence

Part A: Course Overview

Course Title: Business Intelligence

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


620H Business IT and Logistics


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020

Course Coordinator: Associate Professor Barry McIntyre

Course Coordinator Phone: +61 3 9925 5819

Course Coordinator Email:

Course Coordinator Location: Room 30 Level 8 Swanston Academic Building (SAB)

Course Coordinator Availability: I prefer to arrange appointments at lectures or by email.

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Using a cross-disciplinary approach you will examine, within the larger context of the corporate knowledge resource, a range of issues associated with the gathering, analysis and distribution of business intelligence. Upon completion you will develop a basic understanding of the fundamental concepts including: identifying sources of information that are harnessed for business intelligence; reviewing the contributions of competitor analysis, environmental scanning, and business forecasting; assessing relevant IT systems; investigating the design and management of business intelligence systems; and, examining the impact of cognitive bias on decisions.

This management oriented course asks you to assess the impact of current relevant developments in big data, business analytics, and artificial intelligence. You are asked to differentiate noteworthy benefits from marketing hype.

In particular, the course is designed to have you to grapple with the challenges of predicting the future and fostering appropriate 21st Century skills.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Appraise and apply evidence practice (EBP) to formulate effective solutions to deal with contemporary performance problems and issues associated with the delivery of business information systems.
  2. Create a consultant report that critically evaluates important design principles and operations involving business intelligence and that offers effective recommendations aimed at enhancing business outcomes.
  3. Devise a framework to assess company/industry performance and to apply it to produce a performance report about a nominated entity.
  4. Evaluate the importance and implementation of learning theory to construct and apply practices that facilitate aspects of personal and institutional change.
  5. Demonstrate competence in oral, written, and visual communication in business reports and presentations.

Overview of Learning Activities

You are expected to undertake extensive reading and to relate the theory and issues being studied to your own work experiences, class case studies and related scenarios. Lectures offer an overview of the conceptual material covered in the course. Particular attention is paid to consideration of evidence-based practice when managing business intelligence. Class presentations by students are used to develop personal effectiveness in sharing knowledge. Extensive use of video feedback is employed to have you hone your presentation skills and to improve the persuasiveness of your arguments. There is an emphasis placed on solving problems, interpreting issues and assessing their impact on your current or potential work environments. In particular, the course pays attention to fostering generic skills that employers currently report are important.

Overview of Learning Resources

You will need to make extensive use of the WWW and RMIT Library’s rich range of journal collections. An INTE1040 site mounted using Canvas in RMIT’s online learning system supports this course. You access a range of learning resources and tools through your myRMIT account.

In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.

If you require assistance with the RMIT library facilities, contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 35%
Linked CLOs: 1, 3, 4, 5

Assessment Task 2: 35%
Linked CLOs: 1, 2, 3, 4, 5

Assessment Task 3: 30%
Linked CLOs: 1, 3, 4

Feedback will be provided throughout the semester in class and/or in online forums through individual feedback on practical exercises and by individual consultation.