Course Title: Communication Management: Theory and Practice

Part A: Course Overview

Course Title: Communication Management: Theory and Practice

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus.

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM1123

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

COMM1123

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 1 2022

COMM1123

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 2 2021

Course Coordinator: Dr Jenny Robinson

Course Coordinator Phone: +61 3 9925 5049

Course Coordinator Email: jenny.robinson@rmit.edu.au

Course Coordinator Location: Building 9, Level 5

Course Coordinator Availability: Appointment via email


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course introduces you to the theoretical frameworks and professional practice of communication management in the public and private sector (business, government, non-government and civil society).

You will examine the history, development and process of communication, and the major areas of communication practice. You will also examine a range of specialised communication practices, including finance, health, science, infrastructure development, community development and disaster management. A focus of the course will be on the plans required to communicate strategically and responsibly in the contemporary and dynamic socio-economic environment, across different sectors, stakeholders and cultural contexts.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes: 

  • Effectively and professionally communicate your ideas to specialist and non-specialist audiences.
  • Critically reflect on your work to demonstrate autonomy, good judgment and ethical responsibility. 


Upon the successful completion of this course you will be able to:

  1. Examine and interpret the major principles and theories of communication management.
  2. Critically discuss the application of principles and practices of communication across a variety of environments, including business, government, non-government and civil society.
  3. Compare and contrast specialist communication practices in local and international contexts.
  4. Identify the requirements of stakeholders and develop communication plans to address specific stakeholder needs in an ethical and responsible manner.
  5. Critically reflect upon communication plans and identify strengths and opportunities for improvement.
     


Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication

The Library provides guides on academic referencing: https://www.rmit.edu.au/library/study/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams. 


Assessment Tasks 

Assessment Task 1: Issue analysis and case study, 45% CLO1 and CLO3 

Assessment Task 2: Interview and Report, 30%, CLO2 and CLO3 

Assessment Task 3: Media Management / Content Calendar, 25%, CLO4 and CLO5 


Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.