Course Title: Foundations of Public Relations

Part A: Course Overview

Course Title: Foundations of Public Relations

Credit Points: 12.00

Important Information:

This course cannot be taken by students in BP223 Bachelor of Communication (Public Relations).


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM1161

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

COMM1161

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023

COMM2283

Singapore Inst of Management

Undergraduate

345H Media and Communication

Face-to-Face

 Offsh4 17,
Offsh3 18,
Offsh3 19,
Offsh3 20,
Offsh3 21,
Offsh3 22,
Offsh3 24

COMM2363

Hong Kong Management Associatn

Undergraduate

335H Applied Communication

Face-to-Face

 Offsh 4 08

COMM2374

RMIT University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

 Viet1 2009,
Viet2 2009,
Viet3 2009

COMM2374

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

 Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024,
Viet1 2025

COMM2762

RMIT Vietnam Hanoi Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024

Course Coordinator: Edward Hurcombe

Course Coordinator Phone: +61 3 9925 2242

Course Coordinator Email: edward.hurcombe@rmit.edu.au

Course Coordinator Location: Building 9, Level 5

Course Coordinator Availability: Please check with course coordinator


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course introduces you to the history, principles and practice of public relations in a global context. You will look at prominent areas of PR practice and specialisation, and consider environments in which PR practitioners work, relating them to ethical dimensions for the practitioner, the PR industry and society. In this course you will also examine major issues facing the PR industry, including current/recent international trends and developments.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

For students enrolled in the Bachelor of Communication - Professional Communication (BP222), you will develop the following program learning outcomes:

  • critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context

If you are enrolling in this course as an elective, it will complement the learning outcomes you are developing in your program.


Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1.  Identify and discuss key aspects of the development, and principles and practices, of modern PR.
  2.  Examine links between PR, communication theory and applied communication practice.
  3.  Identify and analyse contexts in which PR practitioners operate as well as relevant professional issues
  4.  Discuss major current issues and trends relevant to global PR practice.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. You will also be expected to seek further resources relevant to the focus of your learning.

The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/pr

The Library provides guides on academic referencing: https://www.rmit.edu.au/library/study/referencing  and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks 

Assessment Task 1 – Stakeholder Map, Individual assessment 25% (CLOs 1 and 3) 

Assessment Task 2 – Case Analysis Report, Individual assessment 35% (CLOs 1 and 3) 

Assessment Task 3 – Communication Plan, Written Report- Group assessment 40% (CLOs 1,2,3 and 4) 

 

Feedback will be given on all assessment tasks.  

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.  

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions